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Level Up! Games

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Level Up! Games
Company typeDistributor online games
Level Up! Interactive S.A.U
IndustrySoftware, video games
FoundedPhilippines (2002)
Headquarters
Philippines
ProductsSee complete list of products
ParentAsiaSoft
Websitelevelupgames.com

Level Up! Games and Level Up! are trademarks of Level Up Inc., which is owned by Tencent, China's leading internet service provider.[1] According to their website, they currently have operations in the Philippines, Brazil and Latin America.

History

Level Up! Games pioneered the online gaming business in the Philippines.[2] In 2002, Level Up! introduced Oz World, the very first massively multiplayer online game (MMOG) in the Philippines.[3] The following year, Level Up! launched the first Massively Multiplayer Online Role Playing Game (MMORPG), Ragnarok Online. They followed up by introducing ROSE Online (for female gamers) and RF Online (a futuristic MMORPG).

Also in 2004, Level Up! partnered with Tectoy to expand into Brazil. In February 2005, Level Up! Games Brazil launched its first MMORPG in the country: a free version of the company's franchise Ragnarok Online, translated into Portuguese.[4] This game was followed by numerous other releases in Brazil over the next few years.

ePLDT, the digital entertainment division of the Philippine Long Distance Telephone Company (PLDT), acquired Level Up! Philippines in 2006, and merged their portfolios of online games.[5] That same year, the first Level Up! Live event took place, with championship competitions held for four games: Ragnarok Online, Rose Online, RF Online, and Freestyle. Level Up! continued to launch new games, including Perfect World and Silkroad Online. They also had their first Level Up! School Tour, going as far north as Baguio and south to Davao City.

The company expanded into India in 2006, partnering with Indiatimes to Launch Ragnarok.[6]

In 2008, the Philippines was selected to be the host for the annual Ragnarok World Championship.

In 2010, the Level Up! Games Brazil expanded its partnership with Korean developer NEXON and brought to Brazil the first person shooter Combat Arms. Also in 2010, a Level Up! Store was launched, featuring products related to games distributed by Level Up! Games Brazil. The Store was closed in June 2011.[7] At the end of the year, the company launched the title Allods.[4]

In October 2012, Level Up! Games merged with E-Games, creating the largest online game publishing operation in the Philippines.[8] Also in 2012, Level Up! Brazil released Turma do Chico Bento,[4] their first game developed for social networking site, Facebook, at Level Up! Live 2012. Level Up! Games expanded into Latin American the same year.

Games distributed by the company

Brazil

India

Philippines

Current

Former

South East Asia (Thru Asiasoft | Playpark)

See also

References

  1. ^ "IP E-Games Eyes 2-3 New Businesses". philstar.com.
  2. ^ Zinnia B., Dela Pena (2 April 2012). "E-Games merges with Level Up! to create online gaming giant". PhilStar.com. Retrieved 24 October 2012.
  3. ^ "Level Up! mad about 'Oz World'". Philstar.com. 21 March 2003. Retrieved 24 October 2012.
  4. ^ a b c "Timeline Telligent". Retrieved 23 July 2012.
  5. ^ "PLDT, Online Games Publisher Team Up". philstar.com.
  6. ^ "Level Up India Partners with Indiatimes to Launch Ragnarok, a Massively Multiplayer Online Role Playing Game". TechShout. 9 June 2006. Retrieved 24 October 2012.
  7. ^ quote closing of Level Up! Store, 29 July 2012
  8. ^ Dumlao, Doris C. (2 April 2012). "IP E-Games-Level UP! merger creates largest gaming publishing business in PH". Inquirer.net. Retrieved 24 October 2012.
  9. ^ Sallan, Edwin P. (6 February 2010). "Level Up! launches new online racing game and tournament". Manila Bulletin. Retrieved 24 October 2012.
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