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Mahara McKay

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Mahara McKay (born 20 March 1981 in New Zealand) is a former Swiss model, DJ and music producer. In 2000, she won the beauty pageant Miss Switzerland.[1] Today, she owns a studio in Dunedin, New Zealand, where she gives yoga and meditation courses.[2]

Life

Short biography

Mahara McKay has a Swiss mother and a father from New Zealand of Maori descent. She grew up in New Zealand until she was ten years old. In 1991, she moved to Switzerland. After mandatory school, McKay attended art school and started an apprenticeship as a decorator in the city of Zurich, Switzerland.[3]

In 2000, McKay won the beauty pageant Miss Switzerland.[4] After her term as Miss Switzerland, McKay worked independently as a model, presenter, DJ and music producer. In this period, she also lived some time in Los Angeles and Berlin. Since 2014, she lives in Dunedin, New Zealand, where she owns a yoga and meditation studio and teaches courses.[5]

Career in the fashion business

Since her term as Miss Switzerland, McKay worked regularly as a photo and runway model for different Swiss and international brands, such as, Swarovski,[citation needed] Coca-Cola,[6] Beldona (Swiss lingerie store),[7] and Vögele Shoes (Swiss shoe brand).[citation needed] In 2005, she became the Swiss ambassador of the car manufacturer Ford which named a Ford Fiesta car series after her, the “Mahara Edition”.[8] McKay was also the ambassador of other international as well as Swiss brands, such as, Onitsuka Tiger (2002–2009), Eve Cardinal (Swiss brewery, 2007–2011),[9] Quiksilver Women (2009–2012),[10] Walterli Freaks (Swiss fashion store),[11] Dove Chocolate (2006–2008)[12] and Harley Davidson (2009–2011).[13]

Besides her engagement as a fashion model, McKay organised different fashion shows, produced photo shootings, and worked as a stylist on set.[14] For over ten years, McKay designed most of her red carpet gowns herself. In 2011, she was chosen to be one of the designers of the contestants’ evening dresses at the Miss Switzerland pageant.[15]

Career in the music industry

Starting in 2002, McKay worked as a DJ at different events. She produced several songs for compilations such as the chill-out compilation Café del Mar.[citation needed] Starting with a focus on chill out music, McKay added different music genres to her palette over the years. From 2006 onwards, McKay also used the pseudonym DJ Rocksy under which she worked at different open-air festivals as well as skate, surf and snowboard events.[16][17] Based on her success as a DJ, McKay was chosen to be the ambassador of Quiksilver Women in 2009.[citation needed] Consequently, she worked at different Quiksilver events as DJ.[citation needed] Apart from this, she opened several shows, such as, The X-Games, Pro France, King of the Groms, Roxy Chicken, as well as the 2009 Tony Hawk Show at the Grand Palais in Paris, France.[citation needed] Her music style was a mixture of different genres.[citation needed] McKay worked as a DJ in various cities in and around Switzerland as well as in New York,[18] Los Angeles, Beijing,[19] Singapore[20] and Tunis.[21][failed verification]

Work as yoga and meditation trainer

Since 2014, McKay lives in Dunedin, New Zealand, where she runs her own yoga and meditation studio and teaches courses.[citation needed]

Discography

Compilations

2001: Moana I - My selection (Universal Music 2001)

2003: Moana II - My selection (Universal Music 2003)[22]

2004: More Moana Dreams (TBA Music 2004)

Singles

Written & composed/produced

2005: One Life, Sampler Café del Mar Vol. 12

2005: Feel Free, Sampler La Maison de l'Elephant Vol. 3

2005: Feel Free, Sampler Bolero Lifestyle Club

2006: Waterlove, SoundOasis List Vol. 1

2007: Soulsmooth, Sampler Café del Mar Vol. 14

2009: He's Looking At You, Science Fiction Jazz Vol. 12 2010: Trust Me, EVE of the Cardinal Summer Session CD

2010: Ko Tahi Te Oranga, EVE of the Cardinal Summer Session CD

2010: Shake It, EVE Cardinal Summer Session CD[23]

2011: Beautiful Day, Sampler Café del Mar Vol. 17

2012: Tiger Beer, for the Swiss/German film Draussen ist Sommer (Klang der Stille AT) 2013: Holes In My Pockets

References

  1. ^ "Mahara McKay ist neue Miss Schweiz - SWI swissinfo.ch". SWI swissinfo.ch. Retrieved 2016-04-28.
  2. ^ ""Ich hatte nichts zu verlieren" - Mahara McKay ist ausgewandert". Schweizer Illustrierte. Retrieved 2016-04-28.
  3. ^ "Mahara McKay ist neue Miss Schweiz - SWI swissinfo.ch". SWI swissinfo.ch. Retrieved 2016-04-28.
  4. ^ "Mahara McKay ist neue Miss Schweiz - SWI swissinfo.ch". SWI swissinfo.ch. Retrieved 2016-04-28.
  5. ^ ""Ich hatte nichts zu verlieren" - Mahara McKay ist ausgewandert". Schweizer Illustrierte. Retrieved 2016-04-28.
  6. ^ "Coca-Cola: Launch der neuen Marke "zero"". persoenlich.com. Retrieved 2016-04-28.
  7. ^ Blick. "Reizender Wäschetag - Blick". www.blick.ch. Retrieved 2016-04-28.
  8. ^ "Ex-Miss Schweiz Mahara McKay hat ein Auto designt". Play SRF. Retrieved 2016-04-28.
  9. ^ "Carlsberg Group - Prickelnd: Mahara Mc Kay ist die neue EVE". www.feldschloesschen.com. Archived from the original on 2016-04-25. Retrieved 2016-04-28. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  10. ^ "Quiksilver: Mahara Mc Kay posiert für weltweite Kampagne". persoenlich.com. Retrieved 2016-04-28.
  11. ^ schlittler, von flavia. "Mahara schiesst den Apfel ab - Blick". www.blick.ch. Retrieved 2016-04-28.
  12. ^ "comcom". comcom. Retrieved 2016-04-28.
  13. ^ "YOU ARE BEST DRESSED: MAKING OF HARLEY DAVIDSON WITH MAHARA MC KAY". youarebestdressed.blogspot.ch. Retrieved 2016-04-28.
  14. ^ "Grafik12: Neue Ausstellung für Grafik und junge Kunst". Klein Report. Retrieved 2016-04-28.
  15. ^ "Mahara McKay designt Missen-Kleider". Play SRF. Retrieved 2016-04-28.
  16. ^ Switzerland, St. Galler Tagblatt AG,. "Von der Miss Schweiz zur She-DJ". St.Galler Tagblatt Online (in German). Retrieved 2016-04-28.{{cite web}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  17. ^ Zürich, Energy. "Pink Ribbon Charity Walk 2013". www.energy.ch. Archived from the original on 2016-04-26. Retrieved 2016-04-28. {{cite web}}: Unknown parameter |deadurl= ignored (|url-status= suggested) (help)
  18. ^ Forrer, Von Aurelia. "DJane McKay: Ganz New York hört auf Mahara - Blick". www.blick.ch. Retrieved 2016-04-28.
  19. ^ www.20min.ch, www.20minuten.ch, 20 Minuten, 20 Min,. "20 Minuten - Mahara McKay: Club-Tour in Asien - International". 20 Minuten. Retrieved 2016-04-28.{{cite web}}: CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  20. ^ "Mit Mahara McKay in Singapur". tilllate.com. Retrieved 2016-04-28.
  21. ^ Blick. "Mahara McKay und das Dromedar - Blick". www.blick.ch. Retrieved 2016-04-28.
  22. ^ "Swiss Music News: Online-Informationsdienst für die Musikszene und den Musikmarkt Schweiz". www.swiss-music-news.ch. Retrieved 2016-04-28.
  23. ^ "Eve Summer Night". zuri.net. Retrieved 2016-04-28.
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