Mobile Roadie

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Mobile Roadie
Mobile Roadie Logo.svg
Type Private
Founded Los Angeles, California
Headquarters Beverly Hills, California, USA
Area served Worldwide
Key people Michael Schneider (Founder & CEO)
Brock Batten (Founder & Creative Director)
Andrew Mains (COO)
Employees 13
Slogan(s) The Most Powerful Mobile Platform in the World
Users 20 million users
Available in Multilingual
Launched March 2009
Current status Active

Mobile Roadie is a self-service mobile app platform to create, customize and manage mobile apps.[1]


Mobile Roadie was founded in 2008 by Michael Schneider and Brock Batten, and officially launched at South by Southwest 2009. The first live app to be created using the Mobile Roadie platform was for the music band Black Lips.[2] As of October 2011, Mobile Roadie’s app gallery includes Taylor Swift, Madonna, The Rolling Stones, Adele, Katy Perry, Cristiano Ronaldo, Dallas Mavericks, Cirque du Soleil, Harvard University, and Wynn Las Vegas.

On May 1, 2012, Mobile announced they added two new self-service products — iPad and Mobile Website. More than 20 million users have downloaded apps made by Mobile Roadie.[3][4]

In March 2012, it was announced by Beggars Group Head of Marketing that Adele's official app passed 1.5 million downloads, the first Mobile Roadie app to pass the 1 million downloads mark.[5][6]

In September 2011, Mobile Roadie announced they had surpassed 10 million app downloads and 2,000 mobile apps. In the same month, Mobile Roadie announced their launch in China as QMoBao (Chinese: “Q魔宝”) in partnership with FabriQate, a full-service mobile agency with offices in London, Hong Kong, Guangzhou, and Mumbai.[7]

Mobile Roadie received funding from investors Guy Oseary, Ashton Kutcher, Rodger Berman, Paige Craig, and Mike Jones, among others.[8]

Mobile Roadie is headquartered in Los Angeles, CA, with presence in London, Tokyo, Guangzhou, and Seoul. The company also has representatives in France, Spain, Australia, Italy, Germany, Brazil, and Turkey.


Mobile Roadie offers four mobile platforms - iPhone, Android, iPad, and Mobile Website. They are created and managed through Mobile Roadie’s Content Management System, which features a Dashboard to view app analytics and activity.

In May 2012, Mobile Roadie introduced their newest version called 4.0. 4.0 includes iPad and Mobile Web, as well as a redesigned CMS.

In November 2011, Mobile Roadie announced a new version of their platform called 3.3.[9] There have been seven versions of Mobile Roadie prior to 3.3, including 1.0, 2.0, 2.1, 2.2, 3.0, 3.1, and 3.2. The Mobile Roadie app platform supports categories, including photo and video galleries, music streaming, event schedules, QR codes, maps, and a Fan Wall with Twitter and Facebook integration.

Mobile Roadie’s API allows third-party developers to implement Mobile Roadie features in apps without using Mobile Roadie’s CMS. The API also allows for website and app integration, so content in a Mobile Roadie app can be pulled from and pushed to a website.


Mobile Roadie was named one of Entrepreneur’s 100 Brilliant Companies 2011, representing the category of Mobile.[10]

Mobile Roadie won the B2B Digital Music Service of the Year Award at the Music Week Awards 2011.[11]

The official Madonna app powered by Mobile Roadie won the FWA Mobile of the Day Award on April 25, 2012.[12]

The official Adele app powered by Mobile Roadie was chosen as an Official Honoree at the 16th Annual Webby Awards in the Music category of "Mobile & Apps".[13]

Mobile Roadie was honored as the Best Progressive Internet Marketing Company at the 2012 Internet Marketing Association Conference & Awards.[14]


  1. ^ Monday, April 20th, 2009 (2009-04-20). "Mobile Roadie Builds Bands Custom iPhone Apps On The Cheap". TechCrunch. Retrieved 2011-11-27. 
  2. ^ Sloane Kelley (2009-05-28). "Bands Employ A Mobile Roadie". BFG Interactive. Retrieved 2011-11-27. 
  3. ^
  4. ^ "Mobile Roadie Adds iPad And Mobile Web To App Development Platform". TechCrunch. Retrieved 2012-05-01. 
  5. ^ Dredge, Stuart (2012-03-06). "Adele tops 1.5m app downloads for iPhone and Android". The Guardian (London). 
  6. ^ "Apps - Most Popular". Mobile Roadie. Retrieved 2011-11-27. 
  7. ^ Tuesday, September 13th, 2011 (2011-09-13). "Mobile Roadie Brings Self Service Mobile App Development Platform To China". TechCrunch. Retrieved 2011-11-27. 
  8. ^ "Mobile Roadie | CrunchBase Profile". Retrieved 2011-11-27. 
  9. ^ "Mobile Roadie 3.3 is Here!". 2011-11-23. Retrieved 2011-11-27. 
  10. ^ Daley, Jason (2011-05-24). "How Mobile Roadie Became a Leader in Do-It-Yourself Apps". Retrieved 2011-11-27. 
  11. ^ Cardew, Ben. "Awards winners". Music Week. Retrieved 2011-11-27. 
  12. ^
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  14. ^

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