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Moi-même-Moitié Official Logo
Moi-même-Moitié legendary bat bag

Moi-même-Moitié is the Gothic Lolita fashion label of Mana, the co-founder and former guitarist of the Visual Kei rock music band Malice Mizer and founder and lead guitarist of Moi Dix Mois. It was founded in 1999 and features the specific styles of Elegant Gothic Lolita, which blends the innocence and cuteness of the Lolita fashion with the darkness and mystery of Gothic fashion, and Elegant Gothic Aristocrat.

The label's name is a portmanteau of the French words "moi-même" (myself) and "moitié" (half), although the expression "moi-même-moitié" does not exist in French. It could also be interpreted as "my own part" or "my own space".

Moi-même-Moitié's clothing is characterised by the use of customised materials and couture-like construction. The brand's logo is a candlestick, which often appears as a design detail, for example as embroidery or on buttons, lace and jewellery. Other frequently used motifs are crosses, roses (with thorns), Gothic architecture and bat wings. The designs are most commonly black, white, grey and deep blue.Red and Gold is introduced in some designs. Lace is also sometimes used while jewelry prototypes are handmade in Moi-même-Moitié atelier.

Moi-même-Moitié has branches in Tokyo and Hiroshima and also offers online ordering for both domestic and international customers via CDJapan and since Autumn 2017 also, via Wunderwelt, after notifying customers regarding business transferring to Tanaqro.

According to the official site, Moi-même-Moitié items, can be physically found and purchased at the sites below:


東京都新宿区新宿3-1-26 新宿マルイアネックス-7F  TEL:03-3358-5412 

営業時間:月~土/11:00~21:00 日・祝/11:00~20:30


【KERA SHOP Maria 札幌】

北海道札幌市中央区南1条西2-9-1 IKEUCHI ZONE-B2F  TEL:011-218-5424

【KERA SHOP Maria 仙台】

宮城県仙台市青葉区一番町3-11-15 仙台フォーラス-7F  TEL:022-266-6878


愛知県名古屋市中区栄3-4-5 栄NOVA-5F  TEL:052-262-3868

【KERA SHOP Maria 広島】

広島県広島市中区紙屋町2-2-18 サンモール-4F  TEL:082-246-7708


福岡県福岡市中央区天神1-11-1 天神ビブレ-8F  TEL:092-721-4728


大阪府大阪市中央区西心斎橋1-15-9-201  TEL:06-6241-7389 


東京都渋谷区神宮前1-11-6 ラフォーレ原宿-B1.5F  TEL:03-3475-0463

【Maison de Rosenkreuzer】

福岡県福岡市中央区今泉1-9-6-504  TEL:092-751-5500


† 海外取扱店 †  

【No Sphere Boutique】

17 rue Lagrange 75005 Paris  TEL: 09 54 174 174 

External links[edit]