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Moser-Roth is a brand of German chocolate produced by Storck for Aldi.


The company was founded in 1841, in Stuttgart by pastry chef Wilhelm Roth Jr. In 1876 Roth retired from the company and the small factory was taken over by Wilhelm Wagner and Kommerzienrat Sproesser. In 1881 the company moved to larger premises.

In 1896 the company merged with its Stuttgart competitor E. O. Moser & Cie, which had been founded in 1846 by master confectioner Eduard Otto Moser [de] (1818–1878).

The brand name Moser-Roth was registered in 1902 and the company had the largest chocolate factory in Stuttgart in the 20th century, employing as many as 550 people in about 1910.[1] Other chocolate companies in Stuttgart at the time included Eszet [de], Haller, Waldbaur, Schoko-Buck, Friedel, and Alfred Ritter GmbH & Co. KG, of which only the last is still in existence. Eszet is now made by Sarotti.

Early in 1942 the company was shut down for political reasons by the German Nazi Party. In September 1944, the entire factory burned down in an air raid.[1][2]

Karl Haller of Stuttgart acquired the Moser-Roth brand name in 1947 and in 1948 resumed production in the Obertürkheim section of the city.[2] After his death the Haller company was acquired by Melitta; chocolate production continued until 1967, after which the Moser-Roth brand name passed through various owners, being finally sold to Storck.[2] Since June 2007 Storck has produced chocolate for Aldi at Moser-Roth GmbH, located in the Berlin borough of Reinickendorf. Moser-Roth is Aldi's premium brand of chocolate;[3][4] it received an award from the German Agricultural Society in 2007.[5]


  1. ^ a b Christine Pander, "1900: Das Zentrum der Schokoladenproduktion", von Zeit zu Zeit, Stuttgarter Zeitung, 2008 (in German).
  2. ^ a b c Tina Bauer, "Haller", Stuttgarter Wochenblatt [de], 8 February 2007, online at Die Schokoladen-Seite Stuttgarts 4 - Moser-Roth,, retrieved 11 November 2014 (in German).
  3. ^ Mario Brück, "Das bittere Nasch-Erbe von Storck-Chef Axel Oberwelland", Wirtschaftswoche, 31 January 2010 (in German)
  4. ^ Willy Schneider and Alexander Hennig, Zur Kasse, Schnäppchen!: Warum wir immer mehr kaufen, als wir wollen, Munich: Südwest, 2010, ISBN 9783517085951, n.p. (in German).
  5. ^ Sylvia Schaab and Werner Eschenbek, Aldi - Welche Marke steckt dahinter? 100 neue Top-Artikel und ihre prominenten Hersteller, Volume 2, Munich: Südwest, 2008, ISBN 9783517083810, n.p. (in German).

Further reading[edit]

  • August Lämmle. Rückblick zum 100jährigen Bestehen der Firma Moser-Roth deren Geschäftsfreunden gewidmet, 1841–1941. Stuttgart: Stäble & Friedel, 1941. pdf at (in German)