NTUC FairPrice

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NTUC FairPrice
Founded22 July 1973; 49 years ago (1973-07-22)
Headquarters1 Joo Koon Circle, #13-01, FairPrice Hub, Singapore 629117
Key people
Bobby Chin (Chairman)[1]
Vipul Chawla (CEO)[2]
ProductsGrocery stores, supermarkets, hypermarkets

NTUC FairPrice is the largest supermarket chain in Singapore.[3] The company is a co-operative of the National Trades Union Congress (NTUC). The group has more than 100 supermarkets across the island, with over 160 outlets of Cheers convenience stores island-wide.

NTUC FairPrice has partnered with ExxonMobil to run several stations with a FairPrice branding at the minimarts at their stations. The supermarket has the slogan "Singapore's very own".


The Toa Payoh Hub branch NTUC Fairprice Supermarket before the makeover.

In November 1972, NTUC announced its news consumer co-operative Welcome which would opened in February 1973.[4] On 22 July 1973, Prime Minister Lee Kuan Yew opened the first supermarket at Block 192, Toa Payoh Lorong 4, and it was the first of its kind.[5][6]

In August 2007, FairPrice opened its upmarket outlet at Bukit Timah Plaza named FairPrice Finest, after five months of refurbishment.[citation needed] The move was to cater to the changing tastes of Singaporeans who are increasingly well-travelled. The 4,000 square metres (43,000 sq ft), two-storey outlet has an offering of products different from other FairPrice stores, and also features a Swiss-style delicatessen, a wine cellar and a European bakery.[7]

FairPrice has attempted to expand into other countries. In 2003, it entered a joint venture with DBS Private Equity, New Hope Group, Silver Tie and Taiwan's Apex Group, known as Nextmall.[citation needed] The venture provided merchandising, management and logistics for a fee to Nextmart which is a China incorporated hypermarket. Seven hypermarkets were opened in China, with its first in Shaoxing, Zhejiang.[8] Nextmall closed in 2005 after incurring a total of $80 million in debts and over $40 million in losses.[9] A supermarket in Vietnam was opened in 2013 under a joint venture with Saigon Union of Trading Co-operatives, known as Co.opXtra Plus.[10] FairPrice also operated Cheers convenience stores in Vietnam as of 2018.[11]

Retail formats[edit]

  • Cheers by FairPrice – This 24-hour convenience store chain run by NTUC FairPrice was introduced in 1999. It offers similar facilities to rival 7-Eleven.
  • FairPrice Shop[citation needed]
  • FairPrice Xpress 
  • FairPrice Finest – This is a separate store offering up-market food supplies. It was officially opened in September 2007, and also it merged the former Liberty Market. Stores include Bedok Mall, Waterway Point, Century Square, Junction 8, Jurong Point and Seletar Mall.[12]
  • FairPrice Xtra – A hypermarket chain which combines a normal supermarket and the FairPrice Homemart in one store. It sells items such as electronics, clothing and household merchandise in addition to the regular supermarket items, and also it merged the former FairPrice Homemart, together with former Carrefour stuffs. Stores include AMK Hub, Jurong Point, UE BizHub East, Kallang Wave, Jem and Nex.[13]
  • Warehouse Club - Started in 2014, the Warehouse Club is modelled on American warehouse club chain, Costco, and it is only available through membership.[14] It offers bulk purchases with discounts.[14]
  • Unity Pharmacy[citation needed]

Every year, FairPrice offers NTUC Union Members (NTUC cardholders) and FairPrice shareholders dividends, along with cash-back rebates for all purchases made at FairPrice supermarkets island-wide.[15]

In collaboration with OCBC Bank, FairPrice launched its FairPrice Plus membership programme in April 2007, offering banking solutions[buzzword] and promotions at all FairPrice supermarkets islandwide for all supermarket customers.[16]


Employees of NTUC FairPrice are represented by the Food, Drinks and Allied Workers' Union (FDAWU), an affiliate of the National Trades Union Congress.[citation needed]


  1. ^ "Ng Ser Miang steps down as NTUC FairPrice Chairman". Channel NewsAsia. Retrieved 21 July 2014.
  2. ^ Ho, Pei Ning (17 February 2022). "Pizza Hut's Vipul Chawla to take over from Seah Kian Peng as group CEO at FairPrice". CNA. Archived from the original on 17 February 2022. Retrieved 18 February 2022.
  3. ^ "As inflation rises, how much more are you paying for your groceries?". CNA. Archived from the original on 13 March 2022. Retrieved 13 March 2022.
  4. ^ "NTUC supermarket to be called WELCOME". The Straits Times. 21 November 1972. p. 2. Retrieved 17 February 2023 – via NewspaperSG.
  5. ^ "Hundreds will watch the PM open NTUC supermarket". The Straits Times. 22 July 1973. p. 7. Retrieved 17 February 2023.
  6. ^ Shapudin, Naqiyah 2013 'Back at the first store after 35 years', The New Paper 27 July. p.6
  7. ^ Nur Dianah Suhaimi (19 August 2007). "Fancy exotic cheeses, live oysters? Try FairPrice". The Sunday Times.
  8. ^ "NTUC FairPrice to run China hypermarts". www.thestar.com.my. 20 February 2003. Archived from the original on 22 March 2022. Retrieved 13 May 2020.
  9. ^ "FairPrice to expand in Vietnam". sg.news.yahoo.com. 21 December 2010. Retrieved 13 May 2020.
  10. ^ "NTUC FairPrice opens joint venture store in Vietnam". The Straits Times. 17 May 2013. Archived from the original on 27 November 2020. Retrieved 13 May 2020.
  11. ^ "Singapore's Cheers convenience store chain expands in Vietnam". Inside Retail Asia. 28 May 2018. Archived from the original on 26 February 2021. Retrieved 13 May 2020.
  12. ^ "Fairprice Finest". Archived from the original on 8 August 2014. Retrieved 31 July 2014.
  13. ^ "Fairprice Xtra". Archived from the original on 8 August 2014. Retrieved 31 July 2014.
  14. ^ a b Migration (8 December 2014). "FairPrice opens membership-only mega retail store, modelled after United States' Costco | The Straits Times". www.straitstimes.com. Retrieved 17 February 2023.
  15. ^ FairPrice Rebates (4 September 2007). "NTUC Union Membership Core Benefits". NTUC. Archived from the original on 8 November 2007. Retrieved 15 September 2007.
  16. ^ FairPrice Plus (18 April 2007). "FairPrice & OCBC Bank Introduce the First FairPrice Plus Banking Product Offered Exclusively at FairPrice Supermarkets" (PDF). OCBC Bank. Archived (PDF) from the original on 24 July 2011. Retrieved 15 September 2007.