Jump to content

Ocean Pacific

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Flyer22 Frozen (talk | contribs) at 21:41, 16 December 2015 (Reverted 1 edit by 184.14.134.219 identified as test/vandalism using STiki). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Ocean Pacific Apparel Corp
Company typeSubsidiary
IndustryApparel
Founded1972
HeadquartersIrvine, California,
United States
ProductsSurfwear, Apparel and accessories
ParentIconix Brand Group
Websitewww.op.com

Ocean Pacific Apparel Corp (Ocean Pacific or OP) is a private company based in Irvine, California, USA. It produces primarily surf related apparel, swimwear, footwear and accessories.

History

Ocean Pacific was started by John Smith in the 1960s as a surfboard brand. Smith designed the original trademark and label for his surfboards which he sold out of his shop North County Ding Repair. Later, Fred Ryan purchased North County Ding Repair from John Smith along with the Ocean Pacific surfboard label. The Ocean Pacific label was later sold to Don Hansen of Hansen Surf Shop. In 1972, Jim Jenks of San Diego wanted to create clothing that met the demands of surfers in and out of the surf. He received the name from his then employer Don Hansen and the Ocean Pacific apparel line was created. Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo.

The Ocean Pacific brand experienced financial trouble through the 1990s. Richard Baker's investment group Doyle & Boissiere bought Ocean Pacific in 1998. Baker stayed on as Warnaco acquired Ocean Pacific in 2003 and sold it to current owner Iconix Brand Group in 2006. In the summer of 2008, an ad campaign to celebrate their 35 year anniversary was launched featuring celebrities.

Ad campaigns

In the summer of 2008, an ad campaign to celebrate their 35 year anniversary was launched, featuring celebrities such as actress Rumer Willis, reality show star Kristin Cavallari, singer Christina Milian, musician and fashion designer Pete Wentz of Fall Out Boy and Clandestine Industries, actor Wilmer Valderrama, actress and supermodel Josie Maran, and actor and singer Corbin Bleu. The Summer 2009 campaign ads featured Sophia Bush, Solange Knowles, and AnnaLynne McCord. Joining those in the Fall 2009 ads were actor Cody Linley, reality star Brody Jenner, and musician Joel Madden. OP also presented tours in 2009 which featured Boys Like Girls, The Maine and Cobra Starship.

The 2010 spring team was announced with a special puzzle on OP's website. The puzzle featured a hidden picture of the team and everyday a few more pieces were revealed until the entire team was revealed. Members of Team OP for Spring 2010 were actor Cory Monteith, actress Jessica Szohr, actor and model Trevor Donovan, actress and singer Dianna Agron, singer Cassie, and actor Alex Meraz. The theme for Spring/Summer 2010 was "Rock Your Shine".

Members of Team OP for Spring/Summer 2011 are Mark Salling, Chord Overstreet, Aly Michalka, Brenda Song, Katerina Graham, and Rob Kardashian.

Iconix Brands Group signed an exclusive direct-to-retail license agreement with Walmart in August 2007. As of April 2015, all "Shop Now" store links on OP.com still redirect to walmart.com. [1]

See also

References

  1. ^ Iconix Brands-Walmart Sign Direct-to Retail Agreement


Stub icon

This United States manufacturing company–related article is a stub. You can help Wikipedia by expanding it.

Retrieved from "https://en.wikipedia.org/w/index.php?title=Ocean_Pacific&oldid=695551172"