Poonam Ahluwalia

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Poonam Ahluwalia is a social entrepreneur and founder and director of Youth Entrepreneurship and Sustainability (YES), an international nonprofit and YouthTrade, an organization promoting youth entrepreneurship, based at Babson College in Wellesley, MA.[1][2][3]

Early years[edit]

Poonam Ahluwalia was born and raised in an affluent family in Jaipur, India on February 14, 1957.[4] After she graduated from high school Ahluwalia taught basic hygiene in small schools and neighborhoods.

Early career[edit]

After receiving her M.A. in political science from Rajasthan University in Jaipur, India, Ahluwalia worked as the marketing manager of a chain of pizzerias called “Pizza King”.[4] She moved to the United States in 1985 and began providing household help for a family in Brookline in order to pay for her education at Boston University. She attended Boston University in pursuit of a master’s in mass communications, which she received in 1989.[5]

Ahluwalia began working for The Hunger Project in 1984. She became involved when she was introduced to Werner Erhad, the Founder of The Hunger Project, when he came to India to launch the organization. During her work with The Hunger Project, Ahluwalia raised funds and awareness of the issue, as well as helped launch Ending the Subjugation of Women as a Critical Step to Ending Hunger. For about three to four years she helped raise over $100,000 a year through an annual event that they held – many times at Ahluwalia’s own home. Ahluwalia also organized a dance with Jothi Raghawan and two walkathons in Lexington to raise funds.[citation needed]

By the late 1980s Ahluwalia also began to work for Welfare-to-Work programs under the administration of Massachusetts governor Michael S. Dukakis.[4]

In 1997 Ahluwalia began to work with the Education Development Center (EDC) based in Newton, MA. With funding from USAID she was able to create work force development workshops with the purpose of promoting global learning, health, and education. In association with EDC Ahulwalia ran workshops in Peru, India, and Namibia. While the workshops were hugely successful, Poonam became aware of the issue of youth unemployment based on the feedback she received directly from participants. With this feedback in mind, Ahluwalia founded YES in 1998.[6]

During her work with EDC Ahluwalia also had some contact with SEWA (All Indian Federation of Self-Employed Women’s Association)[7]

Work with YES[edit]

As the founder and director of YES, Ahluwalia launched a 10-year campaign in 2002 with the purpose of creating accessible education and opportunities to youth around the world.[8] The initiative was launched in Alexandria, Egypt at an international summit on youth employment sponsored by the United Nations Industrial Development Organization (UNIDO).[9] The summit was co-chaired by former president Bill Clinton, and first lady of the Arab Republic of Egypt, Suzanne Mubarak.[8]

Ahluwalia helped start YES country networks in 55 countries with the goal of building the national capacity to ensure that 2 million youth become entrepreneurs by 2012. The way that YES manifests itself is different in each country network based on the conditions for growth. The organisation's vision is specifically focused on the "triple bottom line" of people, planet, profits.

In total Ahluwalia organized five YES international summits, in Alexandria, Egypt (2002), Veracruz, Mexico (2004), Nairobi, Kenya (2006), Baku, Azerbaijan (2008), and Leksand, Sweden (2010) and three YES Regional Summits in Hyderabad, India (2003), Asunción, Paraguay (2005), Dominican Republic (2006) and Panama City, Panama (2008).[10][11] YES’ empowering approach has proven successful, as after the summits there have been more than 400 youth employment projects worldwide.[12]

Ahluwalia has been recognized by the California Legislature and the Indian-American Trade and Commerce Council for her work as “an outstanding youth community leader”. In 2003 she was nominated for the South Asian Woman of the Year Award by the India New England News.[13]

YES currently focuses on encouraging the use of renewable energy, the implementation of information and communication technology, campaigns against HIV and AIDS, the growth of rural development and development of water sanitation.[11]

YouthTrade and Present[edit]

In 2012, Ahluwalia launched YouthTrade, an organization aimed at promoting entrepreneurship and combatting unemployment by aligning conscious premium retailers with young, mission-driven entrepreneurs. YouthTrade has certified over 50 entrepreneurs.[14] These entrepreneurs have gained access to shelf space in stores across the United States by participating in YouthTrade trade shows, where entrepreneurs meet one on one with buying teams from Whole Foods Markets to present their products. As of November 2013, the trade shows have led to YouthTrade entrepreneur's products being placed in the Mid-Atlantic, North Atlantic, Northeast, South, Southwest, Pacific Northwest, Northern California, and Southern Pacific regions of Whole Foods Markets.[15]

YouthTrade is partnered with Whole Foods Markets and Babson College, and operates out of Lexington, MA, and Wellesley, MA.[16]

In June 2013, Ahluwalia was given the 2013 India New England Woman of The Year Award, in recognition of her work towards ending youth unemployment.[17] On October 19, 2013, Ahluwalia delivered the keynote address at the 7th Annual Forum for Social Entrepreneurship.[18] In November 2013, she participated in the World Economic Forum's 2013 Summit on the Global Agenda in Abu Dhabi, serving on the Global Youth Unemployment Council.[19]

Ahluwalia lived in Lexington, MA with her husband and two children. She passed away on October 21, 2019 at 12:14 AM after suffering from cancer.


  1. ^ [1]
  2. ^ Eberhardy, Jeanette. "Dreams Are Where Things Begin" Web. 10 May 2014. <https://creatingmeaningfulwork.wordpress.com/2014/05/10/storyforth-dreams-are-where-things-begin/>.
  3. ^ Eberhardy, Jeanette. "Meaningful Work: Persistence Takes Many Forms" Web. 9 June 2014 <https://creatingmeaningfulwork.wordpress.com/2014/06/09/meaningful-work-persistence-takes-many-forms/>.
  4. ^ a b c Aucoin, Don. "A Hire Purpose." Boston.com. Globe Newspaper Co., 13 Sept. 2006. Web. 9 June 2011. <http://www.boston.com/yourlife/articles/2006/09/13/ a_hire_purpose/>.
  5. ^ Graves, Helen. "Poonam Ahluwalia Globally Employs Affirmative Thinking." Women's Business Boston. N.p., Mar. 2006. Web. 9 June 2011.<http://www.yesweb.org/fund/NewsMedia/documents/BostonWomensBusinessJournalMar07.pdf>.
  6. ^ Graves, Helen. "Poonam Ahluwalia Globally Employs Affirmative Thinking." Women's Business Boston. N.p., Mar. 2006. Web. 9 June 2011. <http://www.yesweb.org/fund/NewsMedia/documents/BostonWomensBusinessJournalMar07.pdf>.
  7. ^ Taneja, Shweta. "Yes! I Can Do It!" Femina 25 Apr. 2007: 178 A 30- 178 A 32. Print.
  8. ^ a b "Poonam Ahluwalia." Yesweb. Yes Inc., n.d. Web. 9 June 2011. <http://www.yesweb.org/people.htm>
  9. ^ "An International Programme to Empower the Youth." City Guide News 13 Jan. 2006: 4. Print.
  10. ^ "Poonam Ahluwalia." Bently University. Bently U, n.d. Web. 9 June 2011. <http://alliance.bentley.edu/symposium/poonam-ahluwalia>.
  11. ^ a b "Interview with Poonam Ahluwalia." The Corporate Today Nov. 2006: 74. Print.
  12. ^ "Poonam Ahluwalia." Yesweb. Yes Inc., n.d. Web. 9 June 2011. <http://www.yesweb.org/people.htm>.
  13. ^ "Ms. Poonam Ahluwalia, Executive Director, YES (Youth Employment Summit) Campaign." SAGE. N.p., n.d. Web. 9 June 2011. <http://www.csuchico.edu/ sage/global_advisory_board.html#Ahluwalia>.
  14. ^ http://www.youthtrade.com/index.php/en/what-is-youthtrade. Retrieved 2013-11-24. Missing or empty |title= (help)
  15. ^ Vincent, Ben. "YouthTrade Product Map". Retrieved 2013-11-25.
  16. ^ http://www.youthtrade.com/index.php/en/what-is-youthtrade. Retrieved 2013-11-23. Missing or empty |title= (help)
  17. ^ Desmarais, Martin. "Ahluwalia named 2013 India New England Woman of the Year". Archived from the original on 2 December 2013. Retrieved 26 November 2013.
  18. ^ https://web.archive.org/web/20110926085332/http://boston.tie.org/page/9/forse. Archived from the original on 2011-09-26. Missing or empty |title= (help)
  19. ^ "Facebook Post". Retrieved 2013-11-18.

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