Prasoon Joshi: Difference between revisions
No edit summary |
Tushar sadhu (talk | contribs) Tag: repeated addition of external links by non-autoconfirmed user |
||
| Line 93: | Line 93: | ||
<references/> |
<references/> |
||
==External links== |
==External links== |
||
* [http://www.ragatorock.com RagatoRock - India's No.#1 Music Magazine] |
|||
*{{imdb|1535946}} |
*{{imdb|1535946}} |
||
*[http://www.rediff.com/money/2007/jul/13inter.htm Prasoon Joshi on ads, awards and brain drain] at ''[[Rediff.com]]'' |
*[http://www.rediff.com/money/2007/jul/13inter.htm Prasoon Joshi on ads, awards and brain drain] at ''[[Rediff.com]]'' |
||
Revision as of 12:11, 11 June 2009
Prasoon Joshi | |
|---|---|
 Prasoon Joshi | |
| Occupation(s) | poet, lyricist, copywriter |
| Years active | 1992 - present |
| Spouse | Aparna Joshi |
Prasoon Joshi, (born 1971) is an Indian advertising professional, Bollywood film lyricist and a dialogue and screenwriter who won Filmfare Best Lyricist Award, consecutively in 2007 and 2008.
Biography
Early life and education
Prasoon Joshi was born on 16 September, 1971 Uttarakhand, India, where he spent a part of his childhood, and since father was a PCS officer (civil service), with the state government and later became Assistant Deputy Director-Education, he spent his growing years in various towns including Narendra Nagar, Tehri, Chamoli Gopeshwar, and later Rampur, Meerut and Dehradun [1][2]. Both his parents are qualified classical vocalists, in fact his mother who was a lecturer in Political Science, also performed for All India Radio for over three decades [3].
He started writing early in life and published his first book at age 17, Main aur Woh — a ‘conversation with himself’, inspired by Frederich Nietzsche’s Thus Spake Zarathustra [3], subsequently he has published two more books.
After his schooling, he did his B.Sc. and Post Graduation in Physics, thereafter he did his MBA from Institute of Management Technology, a business school located in Ghaziabad in Uttar Pradesh, India. During his MBA education he decided to make his career in advertising.
Career
He started his career with Ogilvy & Mather (O&M) Delhi, and after working there for over 10 years, he joined McCann-Erickson, in early 2002. By 2006, he was Regional creative director, South and South East Asia, when in December 2006 he was elevated to Executive Chairman for McCann-Erickson South and South East Asia [4].
He made his debut as film lyricist with Rajkumar Santoshi's Lajja, which soon led to Yash Chopra's Hum Tum and a string of popular Bollywood films, Fanaa, Rang De Basanti, Taare Zameen Par, Black, Hum Tum and Delhi 6. With Rang De Basanti (2006), he also became a dialogue writer [5]
Prasoon has also created many advertisements like NDTV India ("Sach dikhate hain hum"), Saffola ("Abhi to main jawan hoon") LG, Marico, Perfetti (Alpenliebe, Chloromint), and the paanch rupaiya campaigns for Coke with Aamir Khan, because of which he has earned the title of "the ad Guru of India" [1].
In 2006, he was chosen a 'Young Global Leader 2006' by the Forum of Young Global Leaders, an affiliate of the World Economic Forum[6], and in 2007, he appeared as judge of reality singing competition Dhoom Macha De on NDTV Imagine [7]. In 2009, he was named amongst the 10-member Cannes Titanium & Integrated Jury 2009 at the Cannes Lions International Advertising Festival 2009[8]
Personal life
Prasoon met his wife Aparna, also an advertising professional, while working at O&M Delhi, later they married and the couple now have a daughter named Aishaanyaa.
Filmography
- Delhi 6 (2009)
- Ghajini (2008)
- Thoda Pyaar Thoda Magic (2008)
- Taare Zameen Par (2007)
- Fanaa (2006)
- Rang De Basanti (2006)
- Black (2005)
- Rok Sako To Rok Lo (2004)
- Phir Milenge (2005)
- Hum Tum (2004)
- Aankhen (2002)
- Lajja (film) (2001)
Private albums
He has been the lyricist for several Indipop albums which have been hits:
- Mann ke Manjeere: an album of women's dreams for Breakthrough for Shubha Mudgal (2000)
- Ab ke Saawan for Shubha Mudgal(1999)
- Dooba Dooba Rehta Hoon" for Silk Route
Advertising
He has created the advertisements for the following products:[9]
- Coca Cola - `Thanda Matlab Coca-Cola'
- Chlormint
- Asian paints
- Cadbury
- NDTV India
- CNN IBN - India Rising [10]
- Pulse Polio Program
- Vacao Scooty
- Close up
- Ponds
- Happydent
He has also created a campaign on women and HIV/AIDS for Breakthrough.
Awards
Advertising
- 2002: ABBY : Best Copywriter and the Best Ad Campaign
- 2003: Cannes Lion Award: Cannes Lions International Advertising Festival: Thanda Matlab Coca-Cola campaign. [1]
- He has won more than 200 advertising awards [1].
Lyricist
- 2005:Star Screen Award for Best Lyricist: Hum Tum: Sason ko Sason
- 2007: Filmfare Best Lyricist Award: Fanaa: Chand Sifarish .
- 2008: Filmfare Best Lyricist Award: Taare Zameen Par: Maa .
- 2009: Indian of the year(NDTV) Best Lyricist Award: Taare Zameen Par: Maa .
References
- ^ a b c d Meet Prasoon Joshi, India's ad guru by Shyamal Majumdar. Rediff.com, October 19, 2005.
- ^ Prasoon Joshi Interview creativeuttarakhand (Myor Pahad).
- ^ a b Breakfast With Prasoon Joshi Economic Times', May 3, 2008.
- ^ McCann top deck gets a new look Economic Times, Dec 16, 2006.
- ^ Adman Prasoon Joshi has now turned dialogue-writer! The Times of India, Dec 12, 2005.
- ^ Prasoon Joshi chosen Young Global Leader Rediff.com, January 13, 2006.
- ^ NDTV ropes in Shankar Mahadevan and Prasoon Joshi Wednesday, November 28, 2007.
- ^ Prasoon Joshi on Cannes Titanium jury Economic Times, Feb 27, 2009.
- ^ See [1] euttaranchal.
- ^ Prasoon Joshi. Rising Indian Business Line, The Hindu, February 08, 2007.
External links
- RagatoRock - India's No.#1 Music Magazine
- Please use a more specific IMDb template. See the documentation for available templates.
- Prasoon Joshi on ads, awards and brain drain at Rediff.com
- Prasoon Joshi at Merapahad.com