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Richard Turley (graphic designer)

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Richard Turley
Turley in 2022
Alma materLiverpool School of Art and Design
Known forGraphic designer and art director
Notable workMTV
Bloomberg Businessweek
Civilization
Interview
G2
Food

Richard Turley is an English creative director and graphic designer.[1] He is the editorial director of Interview and the co-founder of Civilization magazine. Turley became well known for his work redesigning the visual strategies of Bloomberg Businessweek and MTV.

Early life and education

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Turley attended the Liverpool School of Art and Design where he graduated with a Bachelor of Arts. While at the University of Liverpool, he designed the university's student paper Shout.[2] He is a member of Alliance Graphique Internationale.

Career

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Turley worked at the marketing department of London-based newspaper The Guardian before moving to the creative department.[3] Between 2003 and 2005, he worked with creative director Mark Porter as senior designer during a major redesign of The Guardian. He later served as the art director of G2, The Guardian's magazine with editors Kath Viner and Ian Katz.[4]

Bloomberg Businessweek: 2010–2014

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Image of a man in office casual attire with a large green arrow captioned "Perception" pointing upward from his crotch, and a squiggly red arrow caption "Reality" pointing downwards.
Cover of "The Hedge Fund Myth", in Bloomberg Businessweek

In 2011, Turley was appointed as the creative designer of Bloomberg Businessweek.[5] During his tenure, Turley completely redesigned Businessweek, in favor of a more avant-garde style than the publication had previously been known for.[6] Turley and editor Josh Tyrangiel began to develop an experimental visual aesthetic for the magazine, that looked like "it had been assembled from PowerPoint clip art by some sales manager on a cocaine bender."[7] The redesign drew attention for its provocative style and visual appeal.[8][9] Designer George Lois described the redesigned look as "the best consistent set of covers in 40 years."[10]

Many of Turley's covers drew attention for their provocative and controversial designs.[11][12] A story on the UAL/Continental Airlines merger drew controversy for Turley's cover depicting two airplanes having sex.[13][14][15] Turley's cover of a Businessweek article titled "The Hedge Fund Myth" drew controversy for its phallic imagery illustrating the divide between expectations and reality in hedge fund returns.[16][17][18] Alexander Nazaryan of The Atlantic questioned whether the hedge fund cover and others like it ran the risk of overshadowing the reporting they illustrated.[19] Bloomberg published an article explaining the design process of "The Hedge Fund Myth"'s cover.[20]

Turley was named the Hottest Creative Player in the 2011 Adweek Hotlist.[21] He was ranked #46 on The Verge 50 list in 2013.[2] In 2014, The Atlantic published a tribute to Turley's work, showcasing some of his best Businessweek covers.[22]

Turley was commissioned to design the cover of the 2013 edition of American Illustration's annual magazine.[23]

MTV, Wieden+Kennedy: 2014–2017

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In 2014, Turley left Businessweek to serve as MTV's first senior vice president of visual storytelling and deputy editorial director.[24] In 2015, Turley created "MTV No Chill", a multi-platform project which ran on the channel between 6-8pm.[25] As part of No Chill, MTV content was edited and remixed with short form videos, sketches and graphics. Turley developed an experimental approach to producing content for MTV that incorporated social media and internet culture.[26] The resulting look was described by some as "being eyefucked by bullshit."[27]

Turley became the executive creative director of content and editorial design at Wieden+Kennedy in 2016.[10] Turley launched the WKTV channel in 2017.[28] While at Wieden+Kennedy, Turley led a redesign of Formula One's logo and branding.[29] The redesign included the creation of new typefaces, and a new logo which replaced one adopted in 1994.[30][31] Turley cited Franco Grignani and The Designers Republic as creative influences on the redesign, which was inspired by the aesthetics of the videogame Wipeout.[32] Manufacturing company 3M claimed that the redesigned F1 logo bore similarities to the logo for its Futuro sock brand, and may have infringed on its copyright.[33][34] Formula One agreed to not use the logo on therapeutic or orthopedic products so as to avoid confusion with Futuro, and 3M withdrew their opposition to the trademark.[35]

Turley designed a special edition of 'SUP Magazine in 2015.[36] He designed covers and parody ads for Esquire's special edition of the political satire magazine Spy.[37] The issue, which ran during the 2016 US Presidential Election, lampooned political events and figures such as Donald Trump, as well as Hillary and Bill Clinton.[38]

Turley designed a special magazine section for culture magazine 032c.[39] The section dealt with the impact that the alt-right's distortion of facts had on absurdity and reality in discourse, stating that it had given people a license to become "Nonsense Warriors".[40] In early 2017, Turley designed a cover for Darcie Wilder's literally show me a healthy person. The mock-up enraged publisher Giancarlo DiTrapano, and the cover was never used. He also worked on other publications, such as Mushpit and Good Trouble in 2017.[41]

Interview, Civilization magazine: 2018-2020

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Turley became the editorial director of Interview magazine when it was relaunched in 2018, taking over from Fabien Baron. He works with creative director Mel Ottenberg.[42]

Turley co-founded Civilization magazine with Mia Kerin and Lucas Mascatello in 2018.[43] Turley had previously worked with Mascatello at MTV, and approached him with the idea of starting their own newspaper.[44] The magazine was inspired by the decline of print media, and.[45] Civilization is a print-only broadsheet which focuses on life and culture in New York.[46] Fashion designer Junya Watanabe collaborated with Turley to use content and imagery from Civilization on Watanabe's Spring 2020 Collection.[47]

The publication has developed a cult following due to its personalized, unorthodox style. Dazed described the magazine as a "anarchic countercultural diary."[48] Civilization launched a personalized mail art campaign during the 2020 COVID-19 lockdowns as a way to reach out to New York residents.[49] Civilization also produces Civilization Radio, a segment on Montez Press Radio.[50]

Turley was included in Jens Müller's The History of Graphic Design. Vol. 2: 1960–Today (2018). He designed the 57th Annual Design and Art Direction collection in 2019.[51] That year, he designed the ad campaign for Rhizome's 7x7 conference at the New Museum. He described the campaign, which made use of analogue advertising methods like brochures, posters and artwork, as "an exploded magazine".[52]

In 2019, Turley designed a window campaign for retailer Barneys New York while it was filing for Chapter 11 bankruptcy. The campaign was noted for its unorthodox approach of frankly relating the store's financial difficulties.[53] The campaign featured window designs with tongue-in-cheek slogans such as "NOT CLOSED" and "THE EMPEROR HAS CLOTHES".[54] Turley stated that he wanted "to encourage them to be a little bit more vulnerable and out front."[55]

Turley designed the branding of Good Buys, a non-profit fashion fundraiser, in 2020.[56][57]

Food: 2021-present

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The sixth issue of Civilization—released in May 2022—garnered attention because most of its contents were generated through artificial intelligence (AI), featuring computer-generated texts that have been described as spanning "hate lists, girl texts, break-up DMs, Butt2butt, emotional affairs and Fentanyl Strips."[58] Writing for Dazed, Günseli Yalcinkaya felt that the edition "perfectly conveys the feeling of being terminally online", and regarded it as a "glorious brain dump of images and information; an aggressively text-based assault on the senses in the shape of a Dadaist broadsheet."[58] Turley said the issue was an attempt to "make something horrible, based, repellent", and cited Lou Reed's 1975 album Metal Machine Music as an inspiration.[58] Interviewed by Yalcinkaya, he explained the thinking behind the issue's chaotically structured contents:

Playing with the idea of words as images and trying to blend it together so you can start or finish at any point without taking any specific message from any of it. Forgetting all ideas that words have to mean something. Like playing a record at the wrong speed. Like that feeling of watching a video backwards. Just sensation. [...] It‘s an issue about feeling something, then nothing. It‘s about feeling something, then feeling it again, then nothing. Feeling something like a lot of people all at once. A crowd. A crowd with no clear identity, no clear message. It‘s about being unsure if the message that‘s being sent is the same one you‘re receiving.[58]

In 2022, the designer launched his own creative agency, Food, together with friends Nick Farnhill and Iain Tait; with offices in London and New York City.[59] Turley described Food as a response against a years-old trend in the creative industry that he identified as "duplicative" and "formulaic", driven by a management focus on brand strategy over the creative process, resulting in works that are largely reworkings of other designs.[60] Food's first job was the zine Softie for British fashion brand Mulberry, released on the occasion of the opening of its Wooster Street flagship store in New York City.[61]

Style and influences

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Turley's design style is characterized by bold typography and irreverent designs, as well as his characteristic disregard for grid design.[62] His work has been described as provocative, often incorporating risky or subversive imagery.[10] Turley said that his work is "really...about making myself laugh [...] I’d hope that there’s a bit of naughtiness and cheekiness. I like work that just feels a bit wrong."[63]

Many of Turley's designs incorporate and remix pop cultural memes and internet culture.[64] He described his process of recontextualizing and reusing media as "appropriation culture."[63] In an interview with Oliviero Toscani, Turley said "we’re living in this sort of mood board dress-up culture where bunches of coded references are yoked together—the 'creativity' coming from the uniqueness of those references, or the inventiveness with which they’re combined."[65]

Turley has cited designers like Tibor Kalman,[6] East Village Other, and Oz.[66] His work has also been influenced by alternative and underground publications and zines of the 1960s and 1970s.[67]

Awards

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Turley has been awarded thirty five D&AD awards, and 4 Yellow Pencil awards from D&AD. He has won eight awards for Creative Design from the Type Directors Club.[68] He has also earned several awards from the Art Directors Club of New York.[69]

Businessweek won several awards for design under Turley. He received a Creative Review "Studio of the Year" award in 2012 for his work in the Businessweek art department. That year, the publication won the Gold Award for "Magazine of the Year" from the Society of Publication Designers.[70] Businessweek was also named Magpile's "Magazine of the Year" in 2013.[71]

Exhibitions

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Turley's work has been shown in exhibitions including the 2012 "Designs of the Year" show at the Design Museum in London and "Graphic Design Now" at the Walker Art Center, Minneapolis.[72] In 2019 Turley's work was featured alongside Jimmy Turrell's work at the "Unforsaken" exhibition at The Book Club in Shoreditch.[73]

Speaking engagements

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Turley has given talks at AIGA Pittsburgh,[74] the Walker Art Center's "Insight Design Lecture",[75] RGD Ontario's "DesignThinkers" conference,[76] Offset Festival,[77] ModMag New York edition,[78] and QVED's conference in Munich.[79] He was featured on Gestalten.tv and It's Nice That's "Nicer Tuesdays" talks.[80][81]

References

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  1. ^ Apfelbaum, Sue; Cezzar, Juliette (2014-03-01). Designing the Editorial Experience: A Primer for Print, Web, and Mobile. Rockport Publishers. p. 114. ISBN 978-1-62788-049-7.
  2. ^ a b "Richard Turley's Drunken Student Mag Landed Him a Guardian Internship". Eye on Design. 2017-03-06. Retrieved 2021-07-20.
  3. ^ "RICHARD TURLEY: A Lazy Modernist in Corporate America - 032c". 032c.com. Retrieved 2021-07-20.
  4. ^ "Eye Magazine | Feature | Taking care of business". www.eyemagazine.com. Retrieved 2021-07-20.
  5. ^ Wire, The (2012-02-02). "How Bloomberg Businessweek Comes Up With Its Awesome Covers". The Atlantic. Retrieved 2021-07-20.
  6. ^ a b Frommer, Dan. "Meet The Guy Who Has Totally Reinvented Bloomberg Businessweek's Design". Business Insider. Retrieved 2021-07-20.
  7. ^ "How a Band of Design Misfits Brought Anti-aesthetics to Bloomberg Businessweek". Eye on Design. 2019-04-11. Retrieved 2021-07-20.
  8. ^ Vienne, Véronique; Cirimele, Angelo; Franchi, Francesco; Ponant, Pierre; Ultragramme (2015-11-12). Graphisme en France 2015 (english). Art Book Magazine Distribution. pp. 36–45. ISBN 978-2-11-151059-3.
  9. ^ "The Best Covers in 40 Years: Who Made Bloomberg Businessweek Magazine Look Interesting?". Bird In Flight. 2016-02-15. Retrieved 2021-07-20.
  10. ^ a b c Beer, Jeff (2016-10-11). "Why Former Businessweek, MTV Creative Director Richard Turley Joined Wieden+Kennedy". Fast Company. Retrieved 2021-07-20.
  11. ^ Parks, Katie Myrick (2013-07-17). "Bloomberg Creative Director Richard Turley dishes on "The Hedge Fund Myth"". The Society for News Design - SND. Retrieved 2021-07-20.
  12. ^ Fiegerman, Seth (2013-07-11). "'Businessweek' Cover May Excite Readers a Little Too Much". Mashable. Retrieved 2021-07-20.
  13. ^ Tate, Ryan (2 February 2012). "Why Two Airplanes Are Fucking on the Cover of BusinessWeek". Gawker. Retrieved 2021-07-20.
  14. ^ Du, Lisa. "NSFW: Check Out Bloomberg Businessweek's Pornographic Cover On The United-Continental Merger". Business Insider. Retrieved 2021-07-20.
  15. ^ "Planes Bump Engines On Hot Businessweek Cover". HuffPost. 2012-02-02. Retrieved 2021-07-20.
  16. ^ "Bloomberg Businessweek Cover Arouses Attention". NBC Bay Area. 11 July 2013. Retrieved 2021-07-20.
  17. ^ "Businessweek mocks hedge fund managers with sexually suggestive cover". Salon. 2013-07-11. Retrieved 2021-07-20.
  18. ^ "Bloomberg Businessweek's phallic cover gets a rise from the media". The Week. Retrieved 2021-07-20.
  19. ^ Nazaryan, Alexander (2013-07-11). "Businessweek Cover Pushes the Bounds of Taste Once Again". The Atlantic. Retrieved 2021-07-20.
  20. ^ "Cover Trail: The Hedge Fund Myth". www.bloomberg.com. July 11, 2013. Retrieved 2021-07-20.
  21. ^ Moses (December 5, 2011). "Hot List: Hottest Creative Player". Retrieved 2021-07-20.
  22. ^ Simpson, Connor (2014-04-22). "A Tribute to Richard Turley's Greatest Bloomberg Businessweek Covers". The Atlantic. Retrieved 2021-07-20.
  23. ^ "Graphic Design: Richard Turley unleashes 45 artists on the American Illustration cover". www.itsnicethat.com. Retrieved 2021-07-20.
  24. ^ Kelly, Keith J. (2014-04-24). "MTV hires Bloomberg Businessweek visual whiz Richard Turley". New York Post. Retrieved 2021-07-20.
  25. ^ Taylor, Zachary (2015-12-10). "The Turley Effect: can a rogue designer make MTV cool again?". Hopes and Fears. Archived from the original on 2015-12-11.
  26. ^ "How I Got Here: Richard Turley, creative director MTV". www.itsnicethat.com. Retrieved 2021-07-20.
  27. ^ Gosling, Emily (2019-11-28). "How Richard Turley and MTV Embraced the "Clusterfuck" of Internet Culture". ELEPHANT. Retrieved 2021-07-20.
  28. ^ "The Art of Disruption: Creating Fluid Content in the Age of Meme Culture". Beehive. 2017-04-11. Retrieved 2021-07-20.
  29. ^ "Wieden + Kennedy initiates rebrand of Formula 1 with new logo and typefaces". www.itsnicethat.com. Retrieved 2021-07-20.
  30. ^ Ifeanyi, K. C. (2017-11-26). "Exclusive: Inside Formula One's Rebranding Strategy". Fast Company. Retrieved 2021-07-20.
  31. ^ "The new F1 logo by Wieden + Kennedy London". Creative Review. 2017-11-26. Retrieved 2021-07-20.
  32. ^ admin (2017-12-01). "Formula 1 unveils new identity". Effetti Designs - The Motorsport Design Studio (in Italian). Retrieved 2021-07-20.
  33. ^ Dawood, Sarah (2018-01-19). "Formula 1 could face legal battle over its new logo". Design Week. Retrieved 2021-07-20.
  34. ^ "F1 logo could be ditched over legal battle as copyright row heads to court". The Independent. 2018-08-03. Retrieved 2021-07-20.
  35. ^ "Beto on trademarks, USPTO warned over cyber risk, and 3M puts brakes on opposition: news digest | World Trademark Review". www.worldtrademarkreview.com. Retrieved 2021-07-20.
  36. ^ "Designing A Day In The Desert: Richard Turley works on a special edition of 'SUP Magazine". www.itsnicethat.com. Retrieved 2021-07-20.
  37. ^ Diaz, Ann-Christine (2016-10-11). "Spy Magazine Is Back, Just in Time for the Election". adage.com. Retrieved 2021-07-20.
  38. ^ "Richard Turley unveils covers and fake ads for satire mag Spy's US election special run". www.itsnicethat.com. Retrieved 2021-07-20.
  39. ^ "Issue #32 — Summer 2017: US vs. THEM | 032c Store". 032c.com. Retrieved 2021-07-20.
  40. ^ Leslie, Jeremy (2017-05-23). "032c x Richard Turley". magCulture. Retrieved 2021-07-20.
  41. ^ "Eye Magazine | Feature | Richard Turley: Mag-man ad-man". www.eyemagazine.com. Retrieved 2021-07-20.
  42. ^ "How Interview Magazine Came Back From the Dead". The Business of Fashion. 2018-09-06. Retrieved 2021-07-20.
  43. ^ Hart, Benjamin (2018-05-17). "The Newspaper That Tries to Re-create the Feeling of Walking Around New York". Intelligencer. Retrieved 2021-07-20.
  44. ^ "Civilization Interview". Newest York. Retrieved 2021-07-20.
  45. ^ Heller, Steven (2018-06-06). "Civilization Exists, Even Now". PRINT. Retrieved 2021-07-20.
  46. ^ "The Dawn of the Quaranzine". GQ. 2021-03-05. Retrieved 2021-07-20.
  47. ^ "Here's How an Underground Art & Fashion Magazine Lands on Junya Watanabe's Runway". GQ. 2019-06-21. Retrieved 2021-07-20.
  48. ^ Dazed (2018-05-03). "Meet the minds behind Civilization, NYC's anarchic countercultural diary". Dazed. Retrieved 2021-07-20.
  49. ^ "You've got mail! The New York paper sending you artworks in the post". The Guardian. 2020-04-07. Retrieved 2021-07-20.
  50. ^ "Montez Press Radio". radio.montezpress.com. Retrieved 2021-07-20.
  51. ^ "D&AD Launches 57th Annual". www.dexigner.com. 5 October 2019. Retrieved 2021-07-20.
  52. ^ "Wieden+Kennedy New York plasters Manhattan with "an exploded magazine"". www.itsnicethat.com. Retrieved 2021-07-20.
  53. ^ "Barneys is Bankrupt—Can Massive Type, Vulnerability + Wit Help?". Eye on Design. 2019-09-11. Retrieved 2021-07-20.
  54. ^ Edelson, Sharon (2019-09-08). "Barneys New York Asserts Itself in New Campaign". WWD. Retrieved 2021-07-20.
  55. ^ "Barneys Addresses Struggles With Irreverent New Window Campaign: "NOT CLOSED"". GQ. 2019-09-10. Retrieved 2021-07-20.
  56. ^ Garcia, Devine Blacksher, Gretty (2020-07-31). "This Sale Bridges the Gap Between Fashion and Philanthropy". The Cut. Retrieved 2021-07-20.{{cite web}}: CS1 maint: multiple names: authors list (link)
  57. ^ Lockwood, Lisa (2020-07-27). "Good Buys Sets Online Pop-up Fund-raising Sale for Charity". WWD. Retrieved 2021-07-20.
  58. ^ a b c d Yalcinkaya, Günseli (May 23, 2022). "Civilization magazine's Richard Turley on why the internet is a big toilet". Dazed. Retrieved September 2, 2022.
  59. ^ Rawlings, Charlotte (August 18, 2022). "Nick Farnhill, Iain Tait and Richard Turley launch agency". Campaign. Retrieved September 2, 2022.
  60. ^ Turley, Richard (August 1, 2022). "Us vs Them: We welcome Richard Turley as the latest It's Nice That guest editor". It's Nice That. Retrieved September 2, 2022.
  61. ^ García-Furtado, Laia (June 1, 2022). "Ella Emhoff Is a Softie in Mulberry's New Zine". Vogue. Retrieved September 2, 2022.
  62. ^ July 2014, Creative Bloq Staff24 (24 July 2014). "MTV's Richard Turley talks magazine craft". Creative Bloq. Retrieved 2021-07-20.{{cite web}}: CS1 maint: numeric names: authors list (link)
  63. ^ a b "Richard Turley on how Instagram has "weaponised" our need to be liked". www.itsnicethat.com. Retrieved 2021-07-20.
  64. ^ "Stop overthinking it: the 2019 D&AD Annual reviewed". www.campaignlive.co.uk. Retrieved 2021-07-20.
  65. ^ "Buffalo Zine". Retrieved 2021-07-20.
  66. ^ "A Long-winded, Freewheeling Conversation About Richard Turley's New New York City Newspaper, Civilization". Eye on Design. 2018-06-14. Retrieved 2021-07-20.
  67. ^ "ModMag NY". The Society of Publication Designers. Retrieved 2021-07-20.
  68. ^ "TDC Communication Design Winners 2013". The Type Directors Club: Archive. Retrieved 2021-07-20.
  69. ^ "The One Club / The One Show - Archive of Award Winners". www.oneclub.org. Retrieved 2021-07-20.
  70. ^ "Society of Publication Designers Names Bloomberg Businessweek Magazine of the Year". Folio. 2012-05-15. Retrieved 2021-07-20.
  71. ^ "Bloomberg Businessweek magazine on Magpile". magpile.com. Retrieved 2021-07-20.
  72. ^ "Insights: Richard Turley, Wieden + Kennedy". walkerart.org. Retrieved 2021-07-20.
  73. ^ Club, The Book. "Unforsaken Exhibition Launch by Jimmy Turrell & Richard Turley". The Book Club. Retrieved 2021-07-20.
  74. ^ "Richard Turley Lecture | AIGA Pittsburgh". Retrieved 2021-07-20.
  75. ^ "Insights Design Lecture". SURFACE. Retrieved 2021-07-20.
  76. ^ "DesignThinkers Conference". www.rgd.ca. Retrieved 2021-07-20.
  77. ^ "Archive Releases - 2014". OFFSET. 2015-01-22. Retrieved 2021-07-20.
  78. ^ magCulture (2018-04-02). "ModMag NY Edition". magCulture. Retrieved 2021-07-20.
  79. ^ Leslie, Jeremy (2013-01-28). "QVED Tell me about Editorial Design". magCulture. Retrieved 2021-07-20.
  80. ^ "Richard Turley: Mission Accomplished | The Casual Optimist". 2014-05-04. Retrieved 2021-07-20.
  81. ^ "Richard Turley on falling in love with tactility and paper again". www.itsnicethat.com. Retrieved 2021-07-20.
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