Sesame Credit

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Sesame Credit is a private credit scoring system developed by Ant Financial Services Group (AFSG), an affiliate of the Chinese Alibaba Group. It uses data from Alibaba's services to compile its score. Customers receive a score based on a variety of factors based on social media interactions and purchases carried out on Alibaba Group websites or paid for using its affiliate Ant Financial's Alipay mobile wallet. The rewards of having a high score include easier access to loans from Ant Financial and having a more trustworthy profile on e-commerce sites within the Alibaba Group. [1]

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Baihe.com, a Chinese matchmaking company, uses Sesame Credit data as part of its service.[2]

The Social Credit System introduced by the Chinese government is a separate system. However, AFSG is a technology partner to the government project.

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