Shanghai Tang

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Shanghai Tang
Private
Industry Fashion
Founded Hong Kong (1994)
Founder David Tang
Headquarters Hong Kong
Number of locations
34 (2009)
Area served
Worldwide
Key people
David Tang (Founder)
Website shanghaitang.com
Former Shanghai Tang flagship store in Central, Hong Kong
Pedder Street shop window

Shanghai Tang (Chinese: 上海灘; pinyin: Shànghǎi Tān) is a Hong Kong luxury fashion house founded in 1994 by Hong Kong businessman David Tang. The brand is known for its luxury homeware collection, and its fine bone china is the finest type of porcelain with its superior whiteness, translucency and higher strength. In 1998, Richemont acquired David Tang's controlling stake in the business.[1][2]

David Tang stated that Shanghai Tang is a Chinese label that set out to rejuvenate Chinese fashion of the 1920s and 1930s.[3] The fundamental design concept is inspired by 1920s Cheongsam combined with the modernity of the 21st century. The brand is noted for its use of bright colours.

History[edit]

The original Shanghai Tang store was on the ground floor of Pedder Building, Central, Hong Kong; this was followed by 24 outlets worldwide, including Bangkok, Beijing, Honolulu, London, Miami, New York City, Las Vegas, Madrid, Paris, Shanghai, Tokyo, Singapore and Macau. They are often located in well-known areas such as Singapore's Orchard Road, Bangkok's Sukhumvit Road, and Shanghai's Xintiandi.[2]

After 17 years, the 6,300 sqft flagship store in Hong Kong's Pedder Building closed in October 2011, with rising rents being cited as the main reason. In the meantime, the company set up several project units to continue its presence in Central, namely "A New Journey as a Nomad of Central", in a series of Mongolian gers on the roof of Central Pier 1 from 4 November to 31 December 2011. This was followed by "Shanghai Tang Loft" in Pedder Building, upstairs to the old store, from 23 October to 20 February 2012.[4] As of 2016, there are 8 stores across of Hong Kong.

In April 2012, the flagship store in Central was opened on Duddell Street, called "Shanghai Tang Mansion". With close to 1,400-square-meter it is Shanghai Tang's largest branch, designed by Shanghai-based design firm Design MVW.[5]

In 2014 Shanghai Tang celebrated its 20th anniversary in Shanghai, China.[6]

In July 2017, Swiss luxury group Richemont announced that it had sold Shanghai Tang to a business controlled by Alessandro Bastagli and Hong Kong based Consumer focused Private Equity firm Cassia Investments. Mr Bastagli is chairman of A. Moda, a privately held clothes manufacturer based in Florence which he founded in 1978, and also owns Italian textile group Lineapiù, which produces high end products for the world's top luxury houses.[7] David Tang died August 29, 2017.[8]

See also[edit]

References[edit]

  1. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9. 
  2. ^ a b Reena Jana (1 December 2005). "China Goes Luxury". BusinessWeek. Retrieved 2009-01-16. 
  3. ^ Broun, Samantha (6 April 2006). "Designing a global brand". CNN World. Retrieved 2 June 2012. 
  4. ^ "Shanghai Tang Flagship Store Closes and Reopens in Mongolian Gers" 2point6billion.com. 8 October 2011. Retrieved 2012-06-02
  5. ^ "Welcome back, Shanghai Tang! Hong Kong flagship biggest in the world". CNN Go. 26 April 2012. Retrieved 2 June 2012. 
  6. ^ bloomberg.com Fashion Icon Shanghai Tang Celebrates 20th Anniversary October 22, 2014
  7. ^ "Richemont sells Shanghai Tang as part of portfolio shake-up". 
  8. ^ Alice Woodhouse, Shanghai Tang founder David Tang dies FT.com August 30, 2017

External links[edit]