Talk:Alrifai

RIFAI
	RIFAI-LOGO
Company type	Privately Held
Industry	Retail
Founded	1948 (Beirut)
Headquarters	Beirut,Lebanon
Number of locations	over 350 (9 May 2014)
Area served	Worldwide
Products	Nuts, kernels, coffee, confectionery, chocolates, gifting
Number of employees	1,200
Website	alrifai.com

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Rifai Company aqcuisition

The Al Rifai company was acquired in 2021 by Merit Group - holding company of CMA CGM. The information depicted in the wikipedia article is outdated.

I am suggesting the following based on their official website

Rifai or Rifai Nuts is a Lebanese multinational nut-retailing company headquartered in Beirut, Lebanon. It is the largest nut-retailing chain in the Middle East and the company with the biggest market share in Lebanon^[1].

Rifai was founded in Beirut in 1948 as a home-based operation supplying roasted nuts and coffee to the local neighborhood. It has since grown to over 350 stores across 15 countries. In addition to its retail brand, Rifai wholesales nuts under other brands.

History

Since 1948, Rifai has remained faithful to its tradition of providing an authentic experience to its customers.

From humble beginnings on Mazraa street in Beirut, offering home-roasted nuts and kernels to the Lebanese, Rifai elevated the snacking experience to become an iconic symbol of Lebanese culture, pride and know-how.

Throughout the years, the brand established itself as an industry leader with a legacy built on quality, taste, innovation and a commitment to promote the best of what Lebanon has to offer.

Rifai’s extensive catalogue of locally-produced products provides a variety of flavors for all occasions and lifestyles. Its state-of-the-art factory employs over 200 employees who work tirelessly to create a wide selection of products that take the snacking experience to the next level.

In 2021, MERIT, the holding company of the Saadé family and CMA CGM Group, completed the acquisition of Rifai in a bid to accelerate the brand’s growth and offer a piece of Lebanon to consumers all around the globe.

Operations

We produce a range of high-quality and authentic nuts and seeds that add unique flavors to your moments. By blending our rich Lebanese heritage with our commitment to innovation, we craft products for all lifestyles.

OUR GOAL

Our goal is to offer a unique snacking experience, by sharing our passion for Lebanese nuts and seeds across the globe.

OUR VALUES

Heritage: Since our establishment in 1948, we have become a globally-recognized symbol for high-quality Lebanese snacks. Our deep roots, our rich history and our loyalty to traditional recipes bring us great pride.

Quality: Our all-natural product line uses the highest-quality ingredients and abides by international quality control and inspection standards.

Variety: With 800 individual products on offer, our varied selection of goods strives to satisfy all tastes and preferences.

Innovation: Through relentless innovation and a passion to surpass ourselves, we update our catalogue of products while continuously surprising our clientele with new offerings.

References

^ Speetjens, Peter (30 September 2014). "Nuts for nuts". Executive Magazine. Retrieved 15 September 2020.

External links

[1] Speetjens, Peter (30 September 2014). "Nuts for nuts". Executive Magazine. Retrieved 15 September 2020.

[1]