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This article was the subject of a Wiki Education Foundation-supported course assignment, between 1 September 2020 and 18 December 2020. Further details are available on the course page. Student editor(s): Trsv0.
Strugglehouse The article title is Clarks now, and this is very clearly the WP:COMMONNAME. Per MOS:BOLDLEAD, If an article's title is a formal or widely accepted name for the subject, display it in bold as early as possible in the first sentence (emphasis mine). No one calls this "C. & J. Clark International Limited." It is Clarks, as you recognised in your bold page move, which I support. Clarks is the widely accepted name. So that comes first. The guideline you linked to elsewhere says Where the most common name in independent, reliable, secondary sources (as reflected in the article title) is substantively different from the legal name, it is normal to mention both in the lead. So common name comes first and we mention C. & J. Clark International somewhere in the lead. As there is an incoming redirect from that name, it is also bolded. You are misinterpreting the guideline to try to enforce a rendering that makes this worse for the reader.
I also object to the two primary sourced citations in the lead, per MOS:LEADCITE. I don't think it is controversial information that the company is called this, and when the whole article is about the subject, you don't have to provide not one, but two citations just for the name! This is a case of WP:BLUESKY. There is no controversial statement here that needs support, but if it is controversial information, it shouldn't be in the lead. There should be discussion of this in the main section (perhaps about the history of the company and how it came to be called Clarks) and the lead can be a summary. Sirfurboy🏄 (talk) 14:59, 30 January 2024 (UTC)[reply]
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This article was the subject of a Wiki Education Foundation-supported course assignment, between 1 September 2020 and 18 December 2020. Further details are available on the course page. Student editor(s): Trsv0.