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Why did Disney buy Infoseek just to kill it?

In its day, Infoseek was bigger than Google. It should be what Google is today.

This is how Disney learned (maybe) that technology brands don't sell themselves indefinitely, especially without cultivation or research. (talk) 16:43, 24 April 2014 (UTC)

What happened? —Preceding unsigned comment added by (talk) 05:04, 27 September 2007 (UTC)

It's true. infoseek was awesome. I only reluctantly switched to google after disney screwed with infoseek. all that being redirected to with all the advertisements was unbearable. —Preceding unsigned comment added by (talk) 03:21, 7 November 2008 (UTC)

Disney bought Infoseek to expand its internet operations and create a portal for all things entertainment related. They failed in that endeavor, and rather than keep pumping money into it, decided to kill it. A shame, since Infoseek in its heyday was a great search engine. — Preceding unsigned comment added by (talk) 03:42, 2 February 2012 (UTC)