Talk:Marketing

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Marketing & Advertising Top‑importance

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Business Top‑importance

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Media High‑importance

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This article is written in American English, which has its own spelling conventions (color, defense, traveled) and some terms that are used in it may be different or absent from other varieties of English. According to the relevant style guide, this should not be changed without broad consensus.

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This article was the subject of a Wiki Education Foundation-supported course assignment, between 27 February 2022 and 5 May 2022. Further details are available on the course page. Student editor(s): Yahahaya (article contribs).

Very long and confusing first sentence

The first sentence is over 100 words long, contains lots of jargon and is difficult to read. Can we break it up into smaller sentences or have each sub clause separated into bullet points? General Nelkers (talk) 13:15, 1 October 2023 (UTC)[reply]

Agreed, and it looks like OR. It might be best to revert to the version here, and restore what's appropriate for the lede of this article based upon the overall article. --Hipal (talk) 19:06, 1 October 2023 (UTC)[reply]

The 104-word opening sentence list was added in October 2021 by User:Beland with a summary of rephrase definition to avoid jargon and be more concrete, add lots of detail. The MOS:FIRSTSENTENCE sentence should definitely not have "lots of detail". I've restored the previous as suggested above. --Belbury (talk) 11:47, 8 October 2023 (UTC)[reply]

Wow, that sentence I added really was out of control. "Engage", "create value", and "capture value" in the previous version are marketing terms that are not helpful in defining the term for a general audience. They also don't follow the cited source particularly well. I changed the definition to this instead, closely following that source:

Marketing is the process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for the satisfaction and retention of those customers.

I do think it's important to explain what concrete things marketing actually entails; otherwise many readers will come away from the intro not knowing what marketing is. But cramming it all into the first sentence is not good, so I'll add it later on in the intro. -- Beland (talk) 19:15, 8 October 2023 (UTC)[reply]

9. Explain the major types of wholesalers and their marketing decisions

1. Explain the major types of wholesalers and their marketing decisions 154.74.142.6 (talk) 05:42, 12 January 2024 (UTC)[reply]

Semi-protected edit request on 4 April 2024

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Please correct typo / spelling error of "product" in 2nd paragraph per :"The marketing mix, which outlines the specifics of the product and how it will be sold, including the channels that will be used to advertise the prodcut" Harrisonhale1998 (talk) 11:36, 4 April 2024 (UTC)[reply]

Done Shadow311 (talk) 14:52, 4 April 2024 (UTC)[reply]