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Tchibo GmbH
TypePrivate GmbH
Founded1949; 74 years ago (1949)
FounderMax Herz
Carl Tchilinghiryan
Number of locations
700 shops (Germany)
300 (rest of world)
Area served
Czech Republic
Key people
Thomas Linemayr (CEO)
Ingeburg Herz, Michael Herz, Wolfgang Herz (co-owners)
  • Decrease €3.222 billion (2017)[1]
  • Decrease€3.308 billion (2016)
  • Decrease €3.362 billion (2015)
Number of employees
ParentMaxingvest AG

Tchibo is a German chain of coffee retailers and cafés known for its range of non-coffee products that change weekly.[2] The latter includes: clothing, furniture, household items, electronics and electrical appliances. In Germany, Tchibo's slogan is "Every week a new world" (German: Jede Woche eine neue Welt).[3] Tchibo has further expanded its product range to sell services such as travel, insurance, and mobile-phone contracts.

With over 1,000 shops, Tchibo is one of Germany's largest retail chains. The company is headquartered in Hamburg. Tchibo's coffee is sold in supermarkets and other smaller stores in the United States, Canada, Czechia, Saudi Arabia, Slovakia, Slovenia, Bulgaria, Romania, Turkey, Hungary, Ukraine, Syria, Israel, Jordan, Russia, United Arab Emirates, Poland, Ireland, United Kingdom, Switzerland, Liechtenstein, and Lebanon. It is also sold online.



Shop in Darmstadt

Tchibo was founded in 1949 in Hamburg by Max Herz and Carl Tchilinghiryan, and still maintains its headquarters in the north of the city. The name Tchibo is an abbreviation for Tchiling and Bohnen (coffee beans). During its formative years, Tchibo concentrated on a mail-order service of freshly roasted coffee beans, processed in the company's own roasting facility in the Hamburg district of Hoheluft.


In 1977, Tchibo purchased shares of Beiersdorf and in 1980 became the majority shareholder of the Hamburg cigarette producer Reemtsma. The Reemtsma stake was sold in 2002 to Imperial Tobacco for €5.2 billion.[4]In 1986, they tried their luck in the video game console market and released the Tele-Fever home video game console. It sold only very few units. After buying its rival Eduscho in 1997, Tchibo became the market leader in Germany with 20%.[5] In the 1990s, Tchibo began to expand to countries outside Germany and now has shops in Switzerland, Liechtenstein,[6] Austria, the Netherlands, Poland, Hungary, Slovakia, the Czech Republic and Turkey. Entry into the US market was planned in the early 2000s, but later cancelled. As of mid-2020 Tchibo operates a mail order business in the United States selling ground and whole-bean coffee as well as proprietary coffee makers.

Tchibo sold the cigarette brand Davidoff to the UK-based company Imperial Tobacco for €540 mil. in 2006; the rights for the brand Davidoff café remained with Tchibo.[4] Tchibo has started distribution of its brand Davidoff café to the US.


Tchibo Cafissimo coffeemaker

The company presented a reorganisation programme to its employees at a staff meeting on 7 December 2007, with the aim of returning the business to growth by 2010.[citation needed]

In the UK, following a consultation period, Tchibo GB decided to close half of its retail stores and re-structure the head office and field teams. The UK board was reduced from 11 directors to 4.[citation needed]

In November 2008, a Tchibo spokesman announced that the concessions in Somerfield and Sainsbury's supermarkets would close in 2009, blaming difficult macroeconomic conditions in Britain. Tchibo's lack of success in the British market was summarised by Retail Week as due to it being "a glorified pound shop" (US "dollar store").[citation needed]

In early 2009, the company confirmed it would leave the UK market, by selling its leases.[7][8]

All of the Tchibo GB stores were closed by the end of October 2009. The UK online webstore followed on 1 September 2010.[9]

A "new and improved" Tchibo Online Shop was launched in the UK on 28 June 2016 [10]

In August 2016, Tchibo acquired Scotland based roasting company Matthew Algie.[11]

Corporate structure[edit]

Tchibo is owned by Maxingvest AG, which changed its name from Tchibo Holding AG in 2007.[12] It is 100% owned by three members of the Herz family, Ingeburg Herz (Max Herz's widow), and two of her sons, Michael Herz and Wolfgang Herz. In 2003, they bought out their brother, Gunter, and sister, Daniela Herz-Schnoekel. Their brother Joachim died in a motorboat accident in 2008.[13]

Maxingvest AG is the largest shareholder of the listed company Beiersdorf.[14][15]

In 2002, Tchibo held 850 shops and 22,000 so-called Frische-Depots in bread shops and supermarkets, where shelves bearing the company's "brand" sell packaged coffee (with customer-operated coffee grinders provided in some locations) alongside non-food articles such as clothes and accessories, as well as sporting and household goods.[5]

See also[edit]


  1. ^ "Revenue of Beiersdorf and Tchibo (Maxingvest Group), 2017".
  2. ^ Lincoln, Keith; Lars Thomassen (2007). "Becoming a retail phenomenon". How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands. Kogan Page Series. Kogan Page Publishers. pp. 121 ff. ISBN 978-0-7494-5016-8.
  3. ^ Kroeger, Fritz; Andrej Vizjak; Mike Moriarity (2008). "More than coffee: the Tchibo system". Beating the Global Consolidation Endgame: Nine Strategies for Winning in Niches. McGraw-Hill Professional. pp. 137–138. ISBN 978-0-07-159076-1.
  4. ^ a b "Tchibo verkauft Davidoff" (in German). manager magazin. 23 August 2006. Retrieved 30 August 2009.
  5. ^ a b Freese, Gunhild (2002). "Wenn Geschwister mit Milliarden spielen" (in German). Die Zeit. Retrieved 30 August 2009.
  6. ^ "Tchibo neu in der Post Vaduz".
  7. ^ O'Connor, Sarah; Wiesmann, Gerrit (2 February 2009). "Tchibo to pull out of UK". Financial Times. Retrieved 16 March 2016.
  8. ^ "German coffee firm Tchibo scales down UK business". Reuters. 26 November 2008. Retrieved 1 December 2011.
  9. ^ "Dear Tchibo Customer". Tchibo. September 2010. Retrieved 1 December 2011.
  10. ^ "A huge welcome from the Tchibo Online Shop Team!". Tchibo Online Shop UK. 24 May 2017. Retrieved 16 April 2019.
  11. ^ "Germany's Tchibo Acquires UK Roasting Company Matthew Algie". Daily Coffee News by Roast Magazine. 15 August 2016. Retrieved 15 November 2017.
  12. ^ Sarah Arnott (11 July 2008). "Tchibo coffee family 'to back' GfK's counterbid for TNS". The Independent on Sunday. London. Retrieved 30 August 2009.
  13. ^ "Michael Herz". Forbes. Retrieved 19 January 2015.
  14. ^ R. A. I. Van Frederikslust; James S. Ang; P. S. Sudarsanam (2007). Corporate governance and corporate finance: a European perspective. Routledge. p. 169. ISBN 978-0-415-40532-4.
  15. ^ "Familien Herz ordnen ihre Unternehmensbeteiligungen neu" (in German). 11 February 2009. Retrieved 30 August 2009.

External links[edit]