Thai Rung Union Car

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Thai Rung Union Car Public Co., Ltd
Public
Traded as SETTRU
Industry Automobile manufacturing
Founded 1967
Founder Vichien Phaoenchoke
Headquarters 8/6, Petchkasem Rd, Soi 81, Nongkhangplu, Nong Khaem, Bangkok 10160
Key people
Sompong Phaoenchoke (CEO)
Revenue Decrease TH฿ 2.44 billion (2014)[1]
Decrease TH฿ 152.41 million (2014)[1]
Total assets Increase TH฿ 3.63 billion (2014)[1]
Total equity Increase TH฿ 3.1 billion (2014)[1]
Website www.thairung.co.th

Thai Rung (Thai: ไทยรุ่ง) is the only Thai-based automobile manufacturer. The company, established in 1967, began assembling Isuzu, Toyota, Nissan and Chevrolet vehicles. In addition to assembly, TRU manufactures its own brand car, under the name Thai Rung (also called TR), based on other small and medium truck platform.

SKD kits are currently being exported to China, North Korea and Iran, with plans for further exports to Egypt, Kenya and the Philippines.

History[edit]

The company was first listed on the Stock Exchange of Thailand on 21 November 1994 (1994-11-21),.[2] It remains 70% owned by the Phaoenchoke family members, with Sompong Phaoenchoke being the CEO of the company.[3]

Thairung Adventure Master, based on Isuzu D-Max.

In 1999, Thai Rung supplied the Chevrolet plant in Arica, Chile with Grand Adventure body parts to make the Chevrolet LUV Wagon and the Grand LUV.

Sales of the Adventure Master, based on the Isuzu D-Max pickup started in 2003 with about 300 units sold per month. At he same time sales of the Xciter, based on Nissan Frontier D22, were around 100 units per nonth.

Models[edit]

The Isuzu TF-based "Adventure" was replaced in 2004.

Current lineup[edit]

Discontinued[edit]

  • Isuzu Stationwagon (1979), based on the Isuzu KB
  • Isuzu KB Stationwagon (1984-1990), based on the Isuzu KB
  • Isuzu Victor (1989-1996), based on the Isuzu TF
  • Isuzu Buddy (1990-1995), based on the Isuzu TF
  • Isuzu Supreme (1993-2000), based on the Isuzu TF
  • Isuzu Adventure (1995-1996), based on the Isuzu TF
  • Isuzu Wanderer (1995-1996), based on the Isuzu TF
  • Isuzu Tripper (1997-2000), based on the Isuzu TF
  • TR Grand Adventure (1996-2002), based on the Isuzu TF
  • TR Adventure Master (2003-2011), based on the Isuzu D-MAX
  • TR Allroader (2007-2012), based on the Chevrolet Colorado
  • TR Exclusive Limousine (2011-2012), based on the Isuzu D-MAX and Chevrolet Colorado
  • TR Xciter (2000-2001), based on the Nissan D22
  • TR Super Xciter (2002-2006), based on the Nissan D22
  • TR Freelife (2002-2006), based on the Nissan D22
  • TR Superior (1995), based on the Toyota Hilux
  • TR Vanner (1989)
  • TR Passsport (1996)
  • TR Super-Tant
  • Cheetah Truck
  • Cheetah Minibus

References[edit]

External links[edit]