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The Morning Show (TV program)

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The Morning Show
The Morning Show logo since 30 January 2013
GenreMorning show, infotainment, talk show, live performances
Created byAdam Boland
Presented byLarry Emdur
Kylie Gillies
Country of originAustralia
Original languageEnglish
No. of seasons9
No. of episodes1,699 (as of 26 February 2015)
Production
Executive producersAdam Boland (2007-2010)
Sarah Stinson (2010-present)
Production locationsMartin Place, Sydney, New South Wales
Running time150 minutes (Weekdays)
120 minutes (Saturday)
60 minutes (Sunday)
Original release
NetworkSeven Network
Release18 June 2007 –
present
Related
Sunrise

The Morning Show is an Australian morning talk show on the Seven Network. The show is presented by Kylie Gillies and Larry Emdur and airs between 9:15am and 11:30am on weekdays and follows Seven's breakfast news program Sunrise, with both programs closely interlinked, the program features infotainment, celebrity interviews and live music performances. On weekends, a highlights show is aired between 10am and 11am on Saturdays and Sundays featuring segments from the week.

History

The show premiered on the Seven Network on 18 June 2007 and originally aired between 9am and 11:00am on weekdays. Adam Boland was the original executive producer of the show and promised to deliver a mix of news and views, new music and regular segments covering health and fitness, astrology, celebrity gossip, cooking, counselling and fashion. Boland built the show on the success of Sunrise which he also produced.

The debut episode averaged 272,000 viewers, beating both 9am with David and Kim (147,000) and Mornings with Kerri Anne (126,000). Since its launch in June 2007 the show has rated first nearly every week against the Nine Network and Network Ten.[1]

In March 2012, The Morning Show extended to a seven days a week broadcast schedule with highlights of the week airing on Saturdays and Sundays after Weekend Sunrise.

On 15 December 2014, The Morning Show was live to air as the 2014 Sydney hostage crisis occurred across Martin Place from their Channel Seven studio. The program continued to broadcast live pictures from their studio's windows, before all staff (including co-hosts Emdur and Gillies) were forced to evacuate the building, with the network's news coverage switching to the station's Melbourne newsroom where Nick Etchells anchored rolling coverage.[2]

Format

The show's format is similar to Sunrise and consists of a mix of news, entertainment and information along with audience interaction through email, SMS and talkback. The show also features live and prerecorded advertorials similar to those featured in rival shows Mornings and Studio 10 The show is produced by the same team as Sunrise and broadcast live at the same Martin Place studio.[3]

When the show first started out there was a fixed music theme used regularly throughout the show. In 2010, the theme was scrapped with more popular recent music being now used as bumpers.

Presenters

Presenter Role Tenure
Kylie Gillies Co-host 2007–present
Larry Emdur Co-host 2007–present
Ann Sanders News 2007–15
Glenn Wheeler Advertorials 2007–15
Karen Ledbury[4] Advertorials 2009–present

Fill-in presenters

Female

Male

Summer

For the first time in the summer non-ratings period of 2011-12, a prerecorded highlights show was broadcast featuring notable segments shown in the year past for the first two weeks of January. Normally, the show is put on hiatus for the whole month of January to make way for Seven's tennis coverage, but in 2012 the first two weeks of tennis were shown on 7TWO and a highlights program, similar to those on competitor shows, was produced. In the Summer 2013/14 period, The Morning Show continued to air breaking only during the week between Christmas and New Year and for 2 weeks in January 2014 to make way for Seven's tennis coverage.

Weekend

On 8 March 2012, the Seven Network announced The Morning Show would also be broadcast on weekends. It commenced on Saturday, 31 March. The Morning Show: Weekend comprises highlights of the week and prerecorded segments.

During the AFL season it is not shown on Sundays in Victoria, Tasmania, South Australia and Western Australia due to Seven showing AFL Game Day on the main channel in these states.

The weekend edition of the program generally rates well, reaching 220,000 national viewers on Sunday February 9, 2014, which is higher than the weekday average of the program.[5]

See also

References

  1. ^ Boland, Adam (2014). Brekky Central: Behind the smiles of Australian breakfast television. Melbourne University Press. p. 127. ISBN 9780522867183. The Morning Show averaged 272 000 viewers. Kerri-Anne was relegated to third position, with 126 000. David and Kim on Channel Ten snuck into second place, with 147 000. It was a stunning debut. And, from that point on, the show never lost a single day for years.
  2. ^ "Channel Seven's Kylie Gillies: Siege started in front of our eyes". The Age. Retrieved 15 December 2014.
  3. ^ Nicholson, Sarah (13 June 2007). "Larry's ready for a new game". The Courier Mail. Retrieved 18 June 2007.
  4. ^ "Our Sydney Weekender Team". Retrieved 30 January 2015.
  5. ^ https://twitter.com/SARAHSTINSON7/status/432636715870601217/photo/1/large
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