The Music Machine
|The Music Machine|
The Music Machine in 1966
|Also known as||The Bonniwell Music Machine|
|Origin||Los Angeles, California, United States|
|Associated acts||The Raggamuffins, The Millennium|
The Music Machine was an American garage rock band formed in Los Angeles, California in 1966. Fronted by chief songwriter and lead vocalist Sean Bonniwell, the band's music possessed a dark and rebellious ambiance, and consisted of material that had psychedelically-tinged distorted guitar lines and organ instrumentals. In addition, the group's sound was marked by Bonniwell's striking and throaty vocals. Although they only managed to attain huge commercial success with one single, the Music Machine is today considered by critics to be one of the most radical bands of the 1960s. Initially, they pioneered the concept of punk rock, and as the 1960s progressed the group encompassed complex lyrical and instrumental arrangements beyond the typical garage rock band.
In 1965, the band came together as folk rock trio known as the Raggamuffins, before expanding to a quintet that was rechristened the Music Machine. The group was known for their style of dress, clothing themselves in all-black attire. In 1966, the Music Machine was signed to Original Sound , and released its first single "Talk Talk" in the latter half of the year, with it reaching the Top 20 of the Billboard Hot 100. Their debut album (Turn On) The Music Machine and the moderate hit "The People In Me" followed. The band's original lineup fragmented in late 1967 after managerial and financial disputes. Bonniwell reassembled the group under the name The Bonniwell Music Machine. In 1968, a second album, The Bonniwell Music Machine appeared, but the group disbanded in early 1969.
The nucleus of the band was formed when Sean Bonniwell (lead vocals, rhythm guitar) had a jam session with Keith Olsen (bass guitar) and Ron Edgar (drums) - both of whom he had met on the folk music circuit. Bonniwell, already a practiced folky, possessed prior experience as a vocalist with the Wayfarers. The traditional folk combo had already enjoyed some regional success releasing three albums, while insighting in Bonniwell an invaluable deep respect for dedicated rehearsing. As Bonniwell traveled and recorded with the group, he began penning some of the material that would manifest itself with the Music Machine; however, the Wayfarers' commercial conservatism limited his influence on their arrangements. Prior to meeting, Olsen had previously performed in Gale Garnett's backing band, and Edgar was a member of a bohemian folk quintet called the GoldeBriars. With the GoldeBriars, Edgar contributed to their unreleased third album that was originally intended for distribution on Epic Records, but the group disbanded before it could be released.
In 1965, the three formed their own folk rock group, the Raggamuffins, and began performing in Los Angeles with a repertoire that saw the band depart from their traditional roots toward a more unorthodox style. The group also recorded four songs that went unreleased until the 2000 album, Ignition, which represented the transitional phase before the band developed into the Music Machine. Bonniwell and Olsen were enthusiastically experimenting with musical textures while the band arranged strict rehearsal regimens in Bonniwell's garage. The Raggamuffins purchased supplies for a homemade fuzz-tone switch, and from the onset Bonniwell ensured the group resonated like no other by instructing his bandmates to lower their instruments from the standard E note to D-flat. As a result of the adjustment, the Raggamuffins were given a bottom-heavy and ominous sound. In addition, the group began dressing in noire, while sporting dyed-black hair, and a single leather glove that presented an eye-catching, but unified image of the band, a style that later became influential on prototypical punk music acts.
Auditions were held in early 1966 to expand the group, resulting in the recruitment of Mark Landon (lead guitar) and Doug Rhodes (organ), who was previously a session musician for the Association. To reflect on the revamped line-up, Bonniwell changed the band's name to the Music Machine. Another purpose for him coining the name, Bonniwell explained, was "I seguewayed all the original material with musical segueways. So we would be on stage for like an hour and ten minutes, wall-to-wall music just nonstop, which is why I called us the Music Machine". The band built a name for itself with its performances in local clubs in Los Angeles. With Bonniwell as the de facto leader and creative force of the band, the Music Machine began to develope a blend of gritty punk and psychedelia, assorted in a repertoire that emcompassed Bonniwell's self-penned material and some cover songs. The band's sound was highlighted by the oddly striking and Jagger-esque vocals provided by Bonniwell, with an energized technique influenced by early rock and roll. The Music Machine's artistic stance was also spotlighted by Landon's wiry guitar playing, Olsen's reverberate bass, and cymbal-punctuated drumming of Edgar, which gave the band a harder-edged sound than many of their contemporaries.
Commercial success (1966-1967)
Record producer Brian Ross just happened upon the Music Machine at Hollywood Legion Lanes, a bowling alley that was an early stomping ground for the group, and signed them to a recording contract with Original Sound. On July 30, 1966, the band entered RCA Studios in Los Angeles to record the Bonniwell originals "Talk Talk" and "Come on In", which was initially going to be the A-side for the group's debut single. Bonniwell had composed "Talk Talk" a year prior to forming the band, and the studio time was marked by the Music Machine's collective input aimed toward tightening the structure of its arrangements, including the two-note fuzz guitar riffs and Edgar's precise drumming technique. By virtue of the group's dedication to rehearsal, recording sessions concluded with the Music Machine requiring only three takes to complete the two songs. Though the band was satisfied with the acetate to "Come on In", the members were convinced "Talk Talk" would propel them into the national charts.
"Talk Talk" was released on September 10, 1966 on Original Sound, and propelled to number 15 on the Billboard Hot 100. It also peaked at number 21 on Cashbox and number 18 on Record World. The song's relatively short time-length—a mere one minute and 56 seconds—made "Talk Talk" a favorable stable on Top 40 radio and its competing underground FM stations. The Music Machine's hit was arguably the most radical single to appear on mainstream broadcasting in 1966, the phenomenon described by music historian Richie Unterberger as a "rally cry to social alienation with a mixture of sarcasm, rebellion, self-pity, and paranoia". Indeed, Bonniwell's progressive lyrics and arrangements have been attributed to influencing the Doors and Iron Butterfly, as well as future punk bands. After the single's release, the Music Machine embarked on a grueling three-month tour across the U.S., packaged with the Beach Boys, Question Mark and the Mysterians, and Clyde McPhatter. It concluded with the group receiving a poor response from the more conservative southern crowds, who critisized the band's black outfits.
After their long national tour, the Music Machine returned to the studio to record their debut album (Turn On) The Music Machine. Much to the dissaproval of Bonniwell, his original material had to compete with dispensable cover versions of "Cherry, Cherry", "Taxman", "See See Rider", and "96 Tears", all chosen by their record label with an expectation that the well-known songs would increase record sales. One interpretation voluntarily selected by the band was a slow, moody, fuzz-laden arrangement of "Hey Joe" which bears a strong resemblance to Jimi Hendrix's later version. The throaty vocals, most evidently on "Hey Joe", Bonniwell blames on recording "the Turn On album after a 30-day tour. Mark's fingers were literally bleeding. I could hardly even speak, much less sing". Despite the album's shortcomings, (Turn On) The Music Machine managed to reach number 75 on the Billboard 200. On January 21, 1967, a song taken from the album, "The People In Me", was issued as the group's second single but stalled at number 66 nationally after management angered radio executives for initially making the song exclusive to a rival station.
The Bonniwell Music Machine (1967-1969)
Immediately after (Turn On) The Music Machine was released, the band left for another U.S. tour, despite pleas by the group to arrange an appearance at the Monterey Pop Festival. In the small off-periods in their hard-pressed schedule, the Music Machine demoed a new batch of Bonniwell originals at RCA Studios in New York City and Cosimo Matassa's facility in New Orleans, before polishing the tunes back in Los Angeles. From the sessions emerged the group's third single "Double Yellow Line", which was released in April 1967, and bubbled under the Billboard Hot 100 at number 111. The subsequent release, "Eagle Never Hunts the Fly" failed to chart, but is often described as Bonniwell's tour de force—a tune Ross praised as "sonically compelling works and a lot to listen to, for the time. It was the kind of thing you just didn’t hear, you almost worried about getting those sounds onto a 45".
In May 1967, the original lineup recorded together for the final time, completing "Astrologically Incompatible", "Talk Me Down", and "The Day Today". One problem that lead to the band's first breakup was the Music Machine name was actually owned by Ross, as a part of their production deal, awarding the group with little to no royalties. Leaving Bonniwell to carry on the project, Olsen, Edgar, and Rhodes went on to join the Millennium, a sunshine pop group conceived by singer-songwriter Curt Boettcher and Olsen. The Millennium recorded the album Begin in 1968 before disbanding. The three former members also took part in Boettcher's next production, the studio group Sagittarius, releasing Present Tense, before Edgar and Rhodes departed. Olsen stayed onboard to record Sagittarius' second album, The Blue Marble, and subsequently forged a successful career as a record producer in the 1970s.
Undeterred, Bonniwell successfully negotiated his recording contract with Original Sound be transferred to Warner Bros. Records, in hopes of finding a sense of independence. The Music Machine's spell with Original Sound was drawing to a conclusion, though the company did release "Hey Joe" as a single in 1968 in an attempt to cash-in on Hendrix's success with the song. There was also the rare "Nothing Is Too Good for My Car" single put out under the name the Friendly Torpedoes. Free from company pressure, Bonniwell formed a new band, rechristened The Bonniwell Music Machine, with session musicians Ed Jones on bass guitar, Harry Garfield on organ, Alan Wisdom on lead guitar, and Jerry Harris on drums.
Bonniwell and Ross ushered in the new lineup at United Western Recorders to record the second album in March 1967. The recording and mixing process was painstakingly masterminded almost solely by Bonniwell, who was appreciative of his new bandmates' efforts to develope the album's concept, but disillusioned by the project's lack of cohesion. He further explains that the "Warner Brothers album has such an eclectic approach; each track is (was) a singular, studio invention. Not only was my songwriting divergent, but my approach to recording was exploratory as well". Six of the album The Bonniwell Music Machine's tracks originate from the first lineup's sessions at Cosimo Matassa's studio and RCA Studios. This resulted in a hodgepodge of musical styles, including exploratory approaches toward psychedelia and soft rock. On February 10, 1968, The Bonniwell Music Machine was released without much commercial success. As a consequence, the Bonniwell Music Machine was largely forgotten by the general public and the second lineup fragmented in July 1968.
Disbandment and aftermath
One final version of the Bonniwell Music Machine was assembled with a revolving door of musicians. Two more singles were released on the Warner Bros. label with little notice, before "Advice and Consent", the group's final single, was distributed on Bell Records in March 1969. Disenchanted by the music industry and having to tour against imitation Music Machine groups, Bonniwell gave up the rights to the band's name and signed on to Capitol Records as a solo artist. Under the name T.S. Bonniwell, he recorded the album Close, which saw a poetically-inclined Bonniwell explore string and orchestral arrangements. Following the album's release, Bonniwell departed on what he called his "westernized guru era"—studying eastern mysticism and practicing meditation and vegetarianism.
The band was all but forgotten after their dissolution, but the Music Machine and their music experienced a revival of interest in the late-1980s. It began with Rhino Records featuring tracks on the Nuggets compilation albums Nuggets Volume 1: The Hits and Nuggets, Volume 2: Punk, before releasing the album The Best of the Music Machine in 1984. Other compilations such as Beyond the Garage, The Very Best of the Music Machine, and Ignition have added to the Music Machine's return to the public's interest. In addition, "Talk Talk" and "Double Yellow Line" appear on the 1998 expanded box-set of Nuggets: Original Artyfacts from the First Psychedelic Era, 1965–1968.
In 2000, Bonniwell published his autobiography Beyond the Garage, which recalled his experiences with the Music Machine and his life after the group's disbandment. Aside from a few live performances with the Larksmen and a guest appearance on their 2006 album, Bonniwell never returned to an active music career, though he claimed to have penned over 300 songs after his tenure with the Music Machine. On December 20, 2011, Bonniwell died of lung cancer at a medical center in Visalia, California, he was 71-years-old. Drummer Edgar died on February 22, 2015 at the age of 68.
- Studio albums
- (Turn On) The Music Machine (1966)
- The Bonniwell Music Machine (1968)
- Extended plays
- Talk Talk (1967)
- Compilation albums
- The Best of The Music Machine (1984)
- The Music Machine (1994)
- Beyond the Garage (1995)
- Rock 'N' Roll Hits (1997)
- Turn On: The Best of the Music Machine (1999)
- Ignition (2000)
- The Ultimate Turn On (2006)
- Rarities, Vol. 1: Last Singles & Demos (2014)
- Rarities, Vol. 2: Early Mixes & Rehearsals (2014)
- Re-Ignition (2015)
- "Talk Talk" b/w "Come On In" (1966)
- "The People In Me" b/w "Masculine Intuition" (1967)
- "Double Yellow Line" b/w "Absolutely Positively" (1967)
- "The Eagle Never Hunts the Fly" b/w "I've Loved You" (1967)
- "Hey Joe" b/w "Taxman" (1967)
- "Advise and Consent" b/w "Mother Nature, Father Earth" (1969)
- As The Bonniwell Music Machine
- "Bottom of the Soul" b/w "Astrologically Incompatible" (1967)
- "Me, Myself And I" b/w "Soul Love" (1968)
- "Tin Can Beach" b/w "Time Out for a Daydream" (1968)
- "You'll Love Me Again" b/w "To The Light" (1968)
- "Point of No Return" (1997)
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