The single was announced on January 5, 2017 at the group's New Year's Concert at Nakano Sun Plaza. At the concert it was announced that the single would be released on March 22.[2]
On January 30, the Hello! Project official website posted an announcement that the release date would be postponed "due to production circumstances".[4] This alerted the group's fans and aroused speculations about whether the single would be released.[5]
The album was released in seven versions: four limited and three regular editions. All the regular editions will be CD-only, while all the limited editions included an additional DVD.[1]