User:Harryhensan9/sandbox

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Trendy Divva
Company typePrivate Limited
IndustryRetail
FoundedGurgaon, Haryana (India)
(24 May 1985; 38 years ago (1985-05-24))
FounderGurprit Swehany
Headquarters
Gurgaon
,
Haryana
Number of locations
20 store [1]
Area served
Worldwide
Key people
Gurprit Sweahney
(COO)
Jaspeet Sweaheny
(CEO)
ProductsClothing
RevenueUS$15.7 million (2016)
US$1.2 million (2016)
US$3.8 million (2016)
Total assetsUS$9.3 million (2016)
Number of employees
700 (2016)
ParentGalaxy United Group
Websitewww.trendydivva.com

Trendy Divva is a Indian clothing and accessories retailer based in Gurgaon, Haryana (India). The company was founded in 1985 by Gurprit Sweaheny. It is the main brand of the Galaxy United Group. The fashion group also work with brands such as Zara, Nike, Pink Women, Fuck, Next, Stradivarius, next, and Uterqüe.

History[edit]

Early history[edit]

Gurprit Swehany opened the first Trendy Divva store in 1975 in Ambaince Mall, Gurgaon, India. Ortega initially named the store Zorba after the classic film Zorba the Greek, but after learning there was a bar with the same name two blocks away, they rearranged the letters molded for the sign to 'Zara.' It is believed the extra 'a' came from an additional set of letters that had been made for the company. The first store featured low-priced lookalike products of popular, higher-end clothing fashions. Ortega opened additional stores throughout Spain. During the 1980s, Ortega changed the design, manufacturing, and distribution process to reduce lead times and react to new trends in a quicker way, which he called "instant fashions". The improvements included the use of information technologies and using groups of designers instead of individuals.

Zara's previous logo

Expansion[edit]

In 1988, the company started its international expansion through Porto, Portugal During the 1990s, Zara expanded to Mexico (1992),Cite error: A <ref> tag is missing the closing </ref> (see the help page).[2][3] China,[4] Morocco,[5] Estonia,[6] Hungary[7] and Romania (2004),[8] the Philippines,[2] Costa Rica[9] and Indonesia (2005),[10] South Korea (2008),[11] India (2010),[12] and South Africa and Australia (2011).[13][14]

In September 2010, Zara launched its online boutique. The website began in Spain, the UK, Portugal, Italy, Germany and France.[15] In November that same year, Zara Online extended the service to five more countries: Austria, Ireland, the Netherlands, Belgium and Luxembourg.[16] Online stores began operating in the United States in 2011,[17] Russia and Canada in 2013,[18][19][20] and Mexico,[21] Romania,[22] and South Korea in 2014.[23][24]

Zara introduced the use of RFID technology in its stores in 2014. The RFID chips are located in the security tags which are removed from clothing when it is purchased and can be reused. The chip allows the company to quickly take inventory by detecting radio signals from the RFID tags. When an item is sold, the stockroom is immediately notified so that the item can be replaced. An item that is not on the shelf can easily be found with the RFID tag.[25]

In 2015, Zara was ranked 30 on Interbrand's list of best global brands.[26]

Products[edit]

Zara stores have men's clothing and women's clothing, as well as children's clothing (Zara Kids). Zara's products are supplied based on consumer trends. Its highly responsive supply chain ships new products to stores twice a week. After products are designed, they take ten to fifteen days to reach the stores.[27] All of the clothing is processed through the distribution center in Spain. New items are inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is delivered within 48 hours. Zara produces over 450 million items per year.[28]

Manufacturing and distribution[edit]

Zara in Dundee, UK
The men's department of a typical Zara store. Almere, Netherlands
Zara clothing made in Portugal
Zara store in New York City.


Reportedly, Zara needs just one week to develop a new product and get it to stores, compared to the six-month industry average, and launches around 12,000 new designs each year.[29] Zara has a policy of zero advertising;[30] the company preferred to invest a percentage of revenues in opening new stores instead.[31]

Zara set up its own factory in La Coruña (a city known for its textile industry) in 1980, and upgraded to reverse milk-run-type production and distribution facilities in 1990. This approach, designed by Toyota Motor Corp., was called the just-in-time (JIT) system. It enabled the company to establish a business model that allows self-containment throughout the stages of materials, manufacture, product completion and distribution to stores worldwide within just a few days.[32]

  1. ^ "Zara". inditex.com.
  2. ^ a b John Dawson; Roy Larke; Masao Mukoyama (21 August 2006). Strategic Issues in International Retailing. Routledge. {{cite book}}: |access-date= requires |url= (help)
  3. ^ Robert D. Hisrich; Claudine Kearney (25 June 2013). Managing Innovation and Entrepreneurship. Sage Publications.
  4. ^ "Zara takes a cautious step into China". Just-Style. 6 September 2004. Retrieved 8 April 2016.
  5. ^ Robb Young (5 November 2013). "In North Africa, a Story of Morocco and the Rest". Business of Fashion. Retrieved 8 April 2016.
  6. ^ "Zara opens in the Baltic republics by opening a store in Estonia". El Pais. 17 August 2004. Retrieved 8 April 2016.
  7. ^ "Milestones in Hungary's fashion life". Property Magazine. 11 October 2012. Retrieved 8 April 2016.
  8. ^ "Zara launches online shop in Romania". Romania Insider. 1 April 2014. Retrieved 8 April 2016.
  9. ^ "Zara Opens in Costa Rica". Inside Costa Rica. 16 May 2005. Retrieved 8 April 2016.
  10. ^ "Mitra Adiperkasa offers everything, from Zara to Starbucks". The Jakarta Post. 24 April 2005. Retrieved 8 April 2016.
  11. ^ "Spains Zara Opens First Store in Korea". The Korea Times. 29 April 2008. Retrieved 8 April 2016.
  12. ^ "Fashion chain Zara opens its first Indian store". BBC. 31 May 2010. Retrieved 8 April 2016.
  13. ^ Emma Jordan (19 January 2011). "Zara to Open in South Africa". iFashion. Retrieved 8 April 2016.
  14. ^ "Global phenomenon Zara finally opens in Sydney". Vogue. 19 April 2011. Retrieved 8 April 2016.
  15. ^ "Zara launches online boutique". fashionunited.com. 6 September 2010. Retrieved 22 June 2014.
  16. ^ "Zara.com launches in 5 more countries". Retrieved 30 May 2015.
  17. ^ "Inditex post record profits". Retrieved 30 May 2015.
  18. ^ "Zara's Secret To Success: The New Science Of Retailing". Forbes. 14 October 2013. Retrieved 29 April 2016.
  19. ^ Mary Kim (12 February 2013). "Zara To Launch Canadian Online Story". Huffington Post. Retrieved 29 April 2016.
  20. ^ Michelle Reddick (5 March 2013). "Zara launches online shopping in Canada". Toronto Life. Retrieved 29 April 2016.
  21. ^ Katie Evans (10 September 2014). "Zara sells online in Mexico". Internet Retailer. Retrieved 29 April 2016.
  22. ^ "Zara launches online store in Romania". Ecommerce News. 28 March 2014. Retrieved 29 April 2016.
  23. ^ "Zara launches online in South Korea". Inside Retail. 7 October 2014. Retrieved 29 April 2016.
  24. ^ "Inditex: Zara to launch online platforms in South Korea and Mexico". Evigo. 12 December 2013. Retrieved 29 April 2016.
  25. ^ Christopher Bjork (16 September 2014). "Zara Builds Its Business Around RFID". The Wall Street Journal. Retrieved 29 April 2016.
  26. ^ "Zara". Interbrand. Retrieved 9 June 2016.
  27. ^ The Future of Fashion Retailing: The Zara Approach October 25, 2012. Greg Petro. Forbes. accessed April 5, 2016
  28. ^ Zara's Fast-Fashion Edge. Susan Berfield and Manuel Baigorri. November 14, 2013. Bloomberg. accessed April 5, 2016
  29. ^ Burgen, Stephen. "Fashion chain Zara helps Inditex lift first quarter profits by 30%``". The Guardian. The Guardian. Retrieved 12 January 2015.
  30. ^ Cite error: The named reference ny was invoked but never defined (see the help page).
  31. ^ Zara's Big Idea: What the World's Top Fashion Retailer Tells Us About Innovation. Derek Thompson. November 13, 2012. The Atlantic. accessed April 5, 2016
  32. ^ Kojima, Kensuke (2011). Uniqlo Syndrome. Japan: Tenkai. ASIN B004PYDPOK. ISBN 4-492-76191-8.
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