User:Wikigupta713/Cricket in India
Legend
New Content
Could be repetitive
Commercialization Over the Years[edit]
Role of the IPL[edit]
Over the past decade, cricket has undergone a significant transformation; becoming extremely commercialized. The Indian Premier League (IPL) is a professional Twenty20 cricket league that has transformed cricket into a year-round spectacle. Launched in 2008, the IPL quickly became the most lucrative and popular domestic cricket league in the world, attracting the best players from around the globe. The league's immense popularity has made it extremely profitable, with companies competing fiercely to invest in the league and enhance their brand visibility.
Cricket has over one billion fans globally, with 90% of them coming from India. An amazing example of increased commercialization is how from 2014 to 2016, there was a 14% growth in ads across all cricket content.[1] The Board of Control for Cricket in India (BCCI), paid Star India an astounding 38.5 billion rupees to broadcast India's domestic matches, demonstrating the IPL's enormous popularity and lucrative business potential.[1] Each IPL team has an owner, who is typically a business, as well as numerous sponsors displayed on their uniforms. The league renews and adds new teams every year, giving businesses a fresh source of income. The Gujarat Titans and Lucknow Super Giants were added as two new teams for the 2021 campaign.
Due to its popularity, the IPL has become a frequent subject of allegations of match-fixing and corruption, which has generated controversy. Despite the BCCI's efforts, these problems still exist. Five players were suspended for spot-fixing in the IPL's fifth season, exposing the league's susceptibility to corruption.[2] Due to his suspected involvement in an altercation with a security guard, Shah Rukh Khan, the Bollywood celebrity and owner of the Kolkata Knight Riders, was barred from the Wankhede Stadium for five years.[2] The Royal Challengers Bangalore's Australian player Luke Pomersbach was detained for molesting children, severely damaging the league's reputation.[2]
Role of the BCCI & ICC[edit]
The Board of Control for Cricket in India (BCCI) is the richest and most powerful cricket board in the world, with an estimated net worth of over $300 million.[3] The success of the Indian Premier League (IPL), which has become one of the most lucrative and popular cricket leagues in the world, has brought the spotlight on the role of the ICC and BCCI in the commercialization of cricket.
The BCCI threatened to cancel a tour of South Africa in 2014 if the South African board didn't agree to a changed itinerary and a bigger income share.[3] This episode stirred debate and revealed the BCCI's influence over other cricket-playing countries. Additionally, their opposition to the purpose of the Decision Review System (DRS), which the ICC introduced in 2008, demonstrates their influence over the ICC. In response to the BCCI's opposition, the ICC made its use voluntary.[3]
- ^ a b "Is the 'Game' in Cricket Still the Centre of the Sport?". 2019-07-12.
{{cite journal}}: Cite journal requires|journal=(help) - ^ a b c "Commercialization of Cricket". Focus Global Reporter. 2012-11-05. Retrieved 2023-04-28.
- ^ a b c "The Politics of Cricket: BCCI's Chokehold Over the Sport and the Fate of Many Nations". International Relations Review. Retrieved 2023-04-28.