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WBRW-FM 2014.png
City Blacksburg, Virginia
Broadcast area New River Valley
Branding "105.3 The Bear"
Slogan "The New River Valley's Rock Station"
Frequency 105.3 FM MHz
First air date December, 1964[1]
Format Active Rock[2]
Power 12,000 Watts
HAAT 146 meters (479 ft)
Class C3
Facility ID 5795
Transmitter coordinates 37°11′12.0″N 80°28′54.0″W / 37.186667°N 80.481667°W / 37.186667; -80.481667
Callsign meaning W BeaR W
Former callsigns WVVV (1964–1995)[3]
WVMJ (1995–1999)[4]
Former frequencies 104.9 MHz (1964–1996)[5]
Affiliations Virginia Tech Sports Network
Owner Cumulus Media (sale to Monticello Media pending)
(Cumulus Licensing LLC)
Sister stations WFNR, WNMX, WPSK-FM, WRAD, WWBU
Webcast WBRW Webstream
Website WBRW Online

WBRW is an Active Rock formatted broadcast radio station licensed to Blacksburg, Virginia, serving the New River Valley.[2] WBRW is owned and operated by Cumulus Media.[6] On September 6th, 2018, Cumulus Media announced it will sell its Blacksburg cluster to Monticello Media.[7]


  1. ^ Broadcasting Yearbook 2010 (PDF). ProQuest, LLC/Reed Publishing (Nederland), B.V. 2010. p. D-560. Retrieved July 8, 2015. 
  2. ^ a b "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved July 8, 2015. 
  3. ^ "For the record" (PDF). Broadcasting. September 21, 1964. p. 109. 
  4. ^ "Call Sign History". Federal Communications Commission, audio division. Retrieved July 8, 2015. 
  5. ^ "WBRW Facility Data". FCCData. 
  6. ^ "WBRW Facility Record". Federal Communications Commission, audio division. Retrieved July 8, 2015. 
  7. ^ Cumulus Sells Blacksburg Cluster To Monticello Media

External links[edit]