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WVMP-FM 2014.png
City Vinton, Virginia
Broadcast area Metro Roanoke
Branding "101.5/102.5 The Mountain"
Frequency 101.5 MHz
First air date December 12, 1995
Format Adult Album Alternative
Power 650 Watts
HAAT 216.1 meters (709 ft)
Class A
Facility ID 9047
Transmitter coordinates 37°21′54.0″N 79°51′57.0″W / 37.365000°N 79.865833°W / 37.365000; -79.865833
Callsign meaning W Valley's Music Place
Former callsigns WAJB (1994-1995)
WZZI (1995-2009)
Owner William E. Amos
(Community Media Group, LLC)
Webcast WVMP Webstream
Website http://www.themountain.website/

WVMP is an Adult Album Alternative formatted broadcast radio station licensed to Vinton, Virginia, serving Metro Roanoke, Virginia.[1] WVMP is owned by Dr. William E. Amos' Community Media Group, LLC.[2]

WVJT, LLC, owner of several full-powered stations in the Roanoke/Lynchburg/Bedford market, began operating WVMP by LMA on August 1, 2016, and announced intentions to purchase it outright from Community Media Group on August 3. Amos cited the decreasing amount of time he had to devote to the station, but became a minority shareholder in WVJT, LLC. No changes to format or branding came with the agreement.[3] WVJT withdrew the application to transfer control on October 19, and Community Media Group resumed operating the station.[4]

WVMP began simulcasting on WBZS in November 2016 to better cover the southwestern Roanoke area, Christiansburg and Blacksburg. WVMP's main transmitter on Mill Mountain is heavily shielded to the south and west by mountains.[5]


  1. ^ "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved August 25, 2014. 
  2. ^ "WVMP Facility Record". Federal Communications Commission, audio division. Retrieved August 25, 2014. 
  3. ^ Venta, Lance (August 3, 2016). "WVJT Inc. Acquires 101.5 WVMP Roanoke". Radio Insight. 
  4. ^ Venta, Lance (October 28, 2016). "Station Sales Week of 10/28". Radio Insight. 
  5. ^ Venta, Lance (December 14, 2016). "WVMP Expands to Blacksburg". Radio Insight. 

External links[edit]