|Broadcast area||Metro Roanoke|
|Branding||"101.5/102.5 The Mountain"|
|First air date||December 12, 1995|
|Format||Adult Album Alternative|
|HAAT||216.1 meters (709 ft)|
|Callsign meaning||W Valley's Music Place|
|Former callsigns||WAJB (1994-1995)
|Owner||William E. Amos
(Community Media Group, LLC)
WVMP is an Adult Album Alternative formatted broadcast radio station licensed to Vinton, Virginia, serving Metro Roanoke, Virginia. WVMP is owned by Dr. William E. Amos' Community Media Group, LLC.
WVJT, LLC, owner of several full-powered stations in the Roanoke/Lynchburg/Bedford market, began operating WVMP by LMA on August 1, 2016, and announced intentions to purchase it outright from Community Media Group on August 3. Amos cited the decreasing amount of time he had to devote to the station, but became a minority shareholder in WVJT, LLC. No changes to format or branding came with the agreement. WVJT withdrew the application to transfer control on October 19, and Community Media Group resumed operating the station.
WVMP began simulcasting on WBZS in November 2016 to better cover the southwestern Roanoke area, Christiansburg and Blacksburg. WVMP's main transmitter on Mill Mountain is heavily shielded to the south and west by mountains.
- "Arbitron Station Information Profiles". Nielsen Audio/Nielsen Holdings. Retrieved August 25, 2014.
- "WVMP Facility Record". Federal Communications Commission, audio division. Retrieved August 25, 2014.
- Venta, Lance (August 3, 2016). "WVJT Inc. Acquires 101.5 WVMP Roanoke". Radio Insight.
- Venta, Lance (October 28, 2016). "Station Sales Week of 10/28". Radio Insight.
- Venta, Lance (December 14, 2016). "WVMP Expands to Blacksburg". Radio Insight.
- 101.5 The Valley's Music Place Online
- Query the FCC's FM station database for WVMP
- Radio-Locator information on WVMP
- Query Nielsen Audio's FM station database for WVMP
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