Yandex Zen

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Zen
Yandex Zen logo
Original author(s)Yandex
Developer(s)VK (company)
Initial releaseJune 2015; 7 years ago (June 2015)[1][2]
Available inOver 50[3] languages
TypeRecommendation system
LicenseFreeware
Websitedzen.ru

Zen (Russian: Дзéн) is a personal recommendations service created by Yandex that uses machine learning technology.[4][5][6][7]

Zen creates a feed of content that automatically adjusts to the interests of a user.[8] The selection of content is based on the analysis of browsing history, user-specified preferences, location, time of day and other factors.[9][10]

Zen has a weekly active user audience of more than 20 million.[11]

Technology[edit]

Zen is an example of the implementation of a specialized artificial intelligence technology.[12][13][14]

To analyze the interests and preferences of users, Yandex uses information about sites that have been visited, as well as user-specified interests.[15]

The system analyzes the user's favorite sites and other behaviors with the aim of creating a unique model of the user's preferences.[16] With an increasing amount of data about the user, the system can offer the user more relevant and topical content,[16] including content from sources unfamiliar to the user.[17] Zen adapts to the changing interests of the user.[18] For example, if a user begins to read about architecture, content on this subject will appear in their content feed more often.[19][20]

Prediction of user interest by using collaborative filtering[10]

The service is available as part of the desktop and mobile versions of Yandex Browser[11] and in Yandex Launcher.[21][22]

Zen, Launcher and Browser belong to the “Discovery” technology category (services and apps that use artificial intelligence to adapt to a user).[23][24][25]

The technology that underlies Zen was adapted by Yandex and CERN for use in the Large Hadron Collider. It is used to provide in-depth analysis of the results of physics experiments taking place at the LHС.[26][27]

Media platform[edit]

In 2017, Yandex announced the launch of a platform that allows companies and independent authors to publish media content (articles, photos, videos) directly to Zen.[28] The platform also allows popular authors to earn money by using micropayment channels and ads.[28][29][30] According to Zen Media Director Daniel Trabun, the company plans to pay up to $1 million to the best authors of publications in 2017.[28][31]

Prior to the launch of the platform, Zen feeds consisted only of publications selected from publicly available sources.[32]

History[edit]

In 1997, Yandex began research into natural language processing, machine learning and recommendation systems.[21] In 2009, the proprietary machine learning algorithm MatrixNet was developed by Yandex, becoming one of the key components that Zen functions on.[10] The first Yandex service to introduce the use of recommendation technology was Yandex.Music, which was launched in September 2014.[1] This technology was then implemented in Yandex.Market and Yandex.Radio.[1]

In June 2015, a beta version of Zen became available.[1][2][33] At first, the Zen content feed showed only content from the media, and the service was only available to the 5% of users of Yandex Browser on Android that had registered a Yandex account.[1] Prior to this, Zen was available in an experimental form on the webpage zen.yandex.ru.[10][34]

In the following months, other types of content were added to Zen, such as image galleries, articles, blogs, forums, videos from YouTube, etc.[11][10][35]

According to data from April 2017, Zen is available in more than 50 languages in more than 100 countries, including the United States, India and Brazil.[3][11][36]

Management[edit]

The head of the Zen service is Dmitry Ivanov.[37]

Finances[edit]

Zen is one of Yandex's experimental business activities.[23][38] According to data from 2015, this segment earned the company almost half a billion rubles in revenue.[39] In Q2 2016, Zen and other experimental services brought in 153 million rubles in revenue to Yandex.[38][40] Monetization of the service is due to ad blocks built into the news feeds (in Russia, ads are served by Yandex.Direct).[11]

Competitors[edit]

After the release of Zen, several major companies also announced personal recommendation services. In May 2016, Mail.Ru Group presented a similar project called Likemore, which offers users content from VK (VKontakte) social media groups.[41][42] In August 2016, Google launched a test version of a similar service that recommends news articles.[41][43][44] Apple and Facebook have also launched news services with similar functionality.[45]

References[edit]

  1. ^ a b c d e Panphilov, Konstantin (9 June 2015). ""Яндекс" запустил тестовую версию рекомендательного сервиса для читателей СМИ".
  2. ^ a b "В Google Chrome появятся рекомендации". webmasters.ru.
  3. ^ a b vc.ru, Редакция (26 April 2017). "Индийская компания Micromax добавит рекомендации "Яндекс.Дзен" в свои смартфоны".
  4. ^ "Personal recommendations Zen earned in Yandex.Browser on iPad - ActualApple.com". actualapple.com.
  5. ^ "Share Market Updates - Stock Trading News, Stock Newsletter, Stock Photos". sharemarketupdates.com.
  6. ^ Symington, Steve (2 August 2016). "Yandex Gains Share on Android in Another Decent Quarter".
  7. ^ Barton, James (12 October 2016). "Emerging markets telecom news and analysis - Developing Telecoms". Developing Telecoms.
  8. ^ ""Яндекс" запустил новостной агрегатор "Дзен"". www.dp.ru.
  9. ^ "Яндекс.Дзен".
  10. ^ a b c d e "Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере - PCNEWS.RU". pcnews.ru.
  11. ^ a b c d e ""Яндекс" запустил сервис персональных рекомендаций статей "Дзен" — Meduza".
  12. ^ "Искусственный интеллект в "Яндекс.Браузере" поможет осуществлять поиск - ГосИндекс". gosindex.ru.
  13. ^ ""Яндекс" выпустил браузер с рекомендательным сервисом "Дзен"". ftimes.ru.
  14. ^ "Yandex Zen запустил новый формат для публикаций новостей". teleconom.ru. 2 September 2021.
  15. ^ "Будущее браузеров и искусственный интеллект. Дзен в Яндекс.Браузере".
  16. ^ a b "Как включить Яндекс Дзен на компьютере в браузере". sdelaicomp.ru. 13 September 2016.
  17. ^ AppCompass (16 August 2016). "Яндекс тестирует ленту Дзен в бета-версии своего браузера для iPad".
  18. ^ "Искусственный интеллект в России. Достижения и основные направления развития - iot.ru Новости Интернета вещей". iot.ru.
  19. ^ Rbc.ua. ""Яндекс" выпустил браузер с персональной лентой рекомендаций".
  20. ^ ""Яндекс" внедрил в свой браузер искусственный интеллект. Новости - Россия. Metro". www.metronews.ru. 8 June 2016.
  21. ^ a b Lunden, Ingrid. "Yandex woos smartphone makers with AI, browser and launcher partnership programs".
  22. ^ "В Google Chrome для Android появятся рекомендации". gagadget.com.
  23. ^ a b Editorial, Reuters. "${Instrument_CompanyName} ${Instrument_Ric} Company Profile - Reuters.com". U.S.
  24. ^ "The Press Telegraph". presstelegraph.com.
  25. ^ "The Press Telegraph". presstelegraph.com.
  26. ^ "CERN boosts its search for antimatter with Yandex's MatrixNet search engine tech - ExtremeTech". 1 February 2013.
  27. ^ "Yandex bakes AI into smartphones to start OTT fightback".
  28. ^ a b c ""Яндекс" запустил платформу для создания контента независимыми авторами". 30 May 2017.
  29. ^ ""Яндекс" раздаст $1 млн лучшим авторам контента на новой платформе "Яндекс.Дзена" - Rusbase".
  30. ^ ""Яндекс" запустил блог-платформу для издателей и брендов".
  31. ^ ""Яндекс" запустил рекомендательную платформу "Дзен"".
  32. ^ ""Яндекс.Дзен" превратили в платформу для создания контента с возможностью монетизации".
  33. ^ Inc., TV Rain (10 June 2015). ""Яндекс" запустил агрегатор публикаций "Дзен"".
  34. ^ ""Яндекс" официально запустил "Дзен"". 8 June 2016.
  35. ^ "Stocks in the Spotlight: Endeavour Silver Corp. (EXK), Baker Hughes Incorporated (BHI), Yandex N.V. (YNDX) | istreetwire". istreetwire.com. Archived from the original on 2016-07-18.
  36. ^ "Вести.net: "Яндекс" рекомендует / Статьи / Вести.Hi-tech".
  37. ^ "Yandex — People". Yandex. Retrieved 27 February 2020.
  38. ^ a b ""Яндекс" нарастил чистую прибыль почти на 400%".
  39. ^ ""Яндекс.Такси" за год утроил выручку до 984 миллионов рублей". 22 March 2016.
  40. ^ Meer, Christiaan van der (30 July 2016). "Yandex: Sum Of The Parts Reveals Upside".
  41. ^ a b Frolov, Andrey (18 August 2016). "Google представила аналог рекомендующего статьи "Яндекс.Дзена" в мобильном браузере Chrome". vc.ru.
  42. ^ "Business geek. Видеозвонки в WhatsApp, закрытие "Мегамозга" и кинобизнес Nintendo".
  43. ^ "Google Now-powered New Tab Page is coming to Chrome". 17 August 2016.
  44. ^ "Google тестирует рекомендации на вкладках в Chrome для Android".
  45. ^ Inc., TV Rain (11 June 2015). "Apple запустит новостной сервис Apple News".