Zumba

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Zumba Fitness, LLC
IndustryFitness
FoundedOctober 1998; 20 years ago (1998-10)
FounderAlberto "Beto" Pérez
Number of locations
180 countries
Websitewww.zumba.com

Zumba is an exercise fitness program created by Colombian dancer and choreographer Alberto "Beto" Pérez during the 1990s.[1] A Zumba class combines fast and slow rhythms that tone and sculpt the body using principles from aerobic and fitness to achieve cardio and muscle-toning benefits.[2] . In every Zumba lesson four core rhythms are always present: merengue, salsa, cumbia and reggaeton. Besides, there are six other official rhythms that might be incorporated in the instructor playlist, these are: belly dance, flamenco, tango, samba, soca and quebradita.[3] Once the instructor has included the four core rhythms in the playlist, he/she can choose out of the other six official rhythms or other internationally famous songs to finish off his/her 1 hour Zumba playlist. Other very popular rhythms that could be found in a Zumba class are: dancehall, dembow, bhangra, hip-hop, bachata, mambo. The Zumba trademark is owned by Zumba Fitness, LLC, which does not charge licensing fees to gyms or fitness centers.[4] Approximately 15 million people take weekly Zumba classes in over 200,000 locations across 180 countries.[5] The Brazilian pop singer Claudia Leitte is the international ambassador for Zumba Fitness.[6]

Zumba dancing at Kochi, India

Origin[edit]

Zumba was founded in 1998 by Pérez in Cali, Colombia. Pérez, an aerobics instructor, forgot his regular music to his aerobics class. He pulled out cassette tapes of Hiphop music instead and danced to them, which Pérez later taught as "Rumbacize."[7][8] In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion, and the trio released a series of fitness videos sold via infomercial.[9] Insight Venture Partners and the Raine Group made an investment in 2012.[10][11] The company expanded into class instruction and by 2015, according to Perlman, there were 14 million Zumba students in 186 countries.[12]

The name "Zumba" has no particular meaning; it was made up as a brand name.[13] The original name was Rumbacize, a combination of rumba ("to party" in Spanish, and a musical style and dance name), and Jazzercize.[14][15]

Classes[edit]

An instructor coaches a Zumba class in a fitness center

Zumba classes are typically about an hour long and are taught by instructors licensed by Zumba Fitness, LLC.[16] In one Zumba class, a person can burn up to 600 calories, depending on the energy put forth.[17][18][19][20] The music comes from the following dance styles: cumbia, salsa, merengue, mambo, flamenco, chachacha, reggaeton, soca, samba, hip hop music, axé music and tango.

There are ten types of classes, for different levels of age and exertion.[5][21]

  • Zumba Gold is a program designed for beginners and older people.
  • Zumba Step is a lower-body workout that incorporates Zumba routines and step aerobics with Latin dance rhythms.
  • Zumba Toning is for people who do their workouts with toning sticks. It targets the abs, thighs, arms, and other muscles throughout the body. This type of Zumba class provides participants with a cardio workout and strength training.
  • Aqua Zumba classes are held in a swimming pool. The instructor leads the class poolside while participants follow in shallow water. Moves have been specially adapted to combine the same dance movements used in a Zumba Fitness class with those used in aqua fitness classes.
  • Zumba in the Circuit combines dance with circuit training.[22] These classes usually last 30 minutes and feature strength exercises on various stations in timed intervals.
  • Zumba Kids[16] and Zumba Kids Jr. classes are designed for children between the ages of 7 and 11.[23]
  • Zumba Gold-Toning is a toning class for older participants with goals of improving muscle strength, posture, mobility, and coordination.
  • Zumba Sentao is a chair workout that focuses on using body weight to strengthen and tone the body.[24]
  • Strong by Zumba was launched in 2016. This specialty combines high intensity interval training with Synced Music Motivation.[25]
  • Zumbini is a class for babies and children at the ages of 0-3 years old and their caregivers. Their live classes stream on BabyFirstTV.[26]
  • A Plate by Zumba is an e-learning program to learn about healthy eating habits.[27]

Zumba instructors have the option to become ZIN™ Members (Zumba Instructor Network members) to receive monthly music and bimonthly training DVDs to assist with the creation of music and choreography for their personal Zumba classes.[28]

Benefit[edit]

Zumba is a total-body cardio and aerobic workout, which provides a large calorie consumption.[29] A study shows that a person burns 300 to 900kcal with an hour long Zumba exercise.[20]

Because Zumba offers different options, proponents of the Zumba program claim that it is safe for all ages, meaning that anyone from age 0 to 100 can participate in this form of aerobic exercise.[30] Some of the classes are specifically aimed at elderly people, to help them build strength, improve motion and posture, and socialize.[31]

Besides its high calorie burning benefit, Zumba can help lower the risk of heart disease, reduce the blood pressure and bad cholesterol, and increase your good cholesterol.[32]

Legal status[edit]

In June 2017, Zumba was banned in Iran for being un-Islamic.[33]

Events[edit]

The annual ZINcon takes place in the US, where Zumba instructors from all over the world are reunited and attend master classes, speciality training and a Zumba concert.[34] In addition to the Annual Zumba Convention, Zumba also holds a number of shorter one-day Academies where instructors can meet and attend master classes and rhythm sessions. These events are held in cities globally.[35] In January 2016, the first Zumba Cruise took place.[36]

Products[edit]

In 2005, the Zumba Academy was launched to license instructors for teaching Zumba classes.[37] Zumba sold DVDs via infomercials in 2002.[38] More than 10 million DVDs have been sold.[39] In July 2012, Zumba released the compilation album Zumba Fitness Dance Party. In 2007 the company launched a clothing line called Zumba Wear.[40][41] As of 2012, official apparel sales amounted to $10 million per year.[39]

In 2010 Zumba released its first fitness video game on November 30, 2010.[5] As of August 2011, it had sold 3 million copies.[42] The Zumba Fitness 2 video game was released in November 2011. A similar game was released on the Xbox 360 as Zumba Fitness Rush in February 2012.[43] Zumba Fitness Core was released in October 2012 for the Wii and Xbox 360. The game includes new features such as nutrition tips and ability to set personal goals.[44] Zumba Fitness: World Party was released on November 5, 2013. It features a new World Tour mode that unlocks songs from seven global destinations as a player progresses, as well as authentic customs, local rhythms and native dance styles.[45] The game was followed by Zumba Kids on November 19, 2013.[46] All of the Zoë Mode-developed Zumba titles run on Epic Games' Unreal Engine 3.

References[edit]

  1. ^ Zumba brings the dance party into the health club, USA Today, 10 October 2011
  2. ^ Instructor Training Manual. Basic Steps Level 1. Zumba Fitness LLC, 2018, Hallandale, Florida
  3. ^ Instructor Training Manual. Basic Steps Level 2. Zumba Fitness LLC, 2012, Hallandale, Florida
  4. ^ Zumba Shakes the Monotony Out of Ordinary Aerobics Classes, The Washington Post, 31 July 2008
  5. ^ a b c "About Zumba Fitness". Retrieved 10 March 2012.
  6. ^ "Claudia Leitte se une ao time de estrelas internacionais da Zumba Fitness - Notícias - Claudia Leitte".
  7. ^ Garcia, Darlin; Dancer, Salsa; instructor. "Zumba Is A Hit, But Is It Latin?". NPR.org. Retrieved 18 March 2019.
  8. ^ "Zumba Workout: Is it Truly an Effective Workout?". ACE Fitness. Retrieved 18 March 2019.
  9. ^ "History of ZUMBA". 25 April 2016. Archived from the original on 25 April 2016. Retrieved 8 January 2017.
  10. ^ "Zumba Fitness Announces Strategic Partnership with Top Media and Technology Firms" (PDF). Press release. 7 March 2012. Retrieved 30 January 2017.
  11. ^ "Twitter Backer Insight Venture Partners Sees Great Potential in Former Street Performer Behind Zumba Exercise Craze". Reuters. 25 June 2012. Retrieved 30 January 2017.
  12. ^ Crumpton, Mark. "zumba fitness CEO Perlman on Buisiness Model,Growth". Bloomberg. Retrieved 25 October 2016.
  13. ^ "Zumba Fitness Trademark Usage & Zumba Logo Guide". Zumba.com.
  14. ^ "Zumba on the move in the fitness world". Lubbock Avalanche-Journal. 19 February 2012. Retrieved 5 February 2018.
  15. ^ "Zumba: Beto Pérez & Alberto Perlman". How I Built This with Guy Raz. NPR. 4 December 2017. Retrieved 26 July 2018.
  16. ^ a b "..." Archived from the original on 31 December 2011.
  17. ^ "Who Invented Zumba". Retrieved 8 January 2017.
  18. ^ "Why You Should Give In to the Zumba Craze". 3 August 2011..
  19. ^ Jane Alexander (30 March 2009). "Get fit dancing: Dance to a different beat with Zumba". Daily Telegraph. Retrieved 10 March 2012.
  20. ^ a b Luettgen, Mary; Foster, Carl; Doberstein, Scott; Mikat, Rick; Porcari, John (1 June 2012). "Zumba®: Is the "Fitness-Party" a Good Workout?". Journal of Sports Science & Medicine. 11 (2): 357–358. ISSN 1303-2968. PMC 3737860. PMID 24137072.
  21. ^ "Zumba Classes - Dance fitness classes that are fun and effective". www.zumba.com. Retrieved 18 March 2019.
  22. ^ "Zumba Fitness". Retrieved 25 April 2012.
  23. ^ "Zumba Kids Classes - Kid-friendly dance fitness routines - Zumba Fitness". www.zumba.com.
  24. ^ "Zumba Fitness - About". Retrieved 18 February 2013.
  25. ^ Zumba. "STRONG by Zumba™ - Let It Sync In". Zumba. Retrieved 10 February 2017.
  26. ^ "Zumbini - Bonding Starts Here". www.zumbini.com. Retrieved 18 March 2019.
  27. ^ "Zumba launches Plate by Zumba nutrition training". Well+Good. 1 July 2015. Retrieved 10 July 2019.
  28. ^ "Zumba - Ditch the Workout, Join the Party". www.zumba.com. Retrieved 19 March 2019.
  29. ^ Revolution, Health Fitness (11 April 2015). "Top 10 Health Benefits of Zumba • Health Fitness Revolution". Health Fitness Revolution. Retrieved 19 March 2019.
  30. ^ Barbara Russi Sarnataro. "Zumba: Fun Is Secret Ingredient of Latin Dance Workout". WebMD. Retrieved 7 May 2012.
  31. ^ Lindsey Getz. "Zumba Gold Program Attracts Elders". AgingWell. Retrieved 7 May 2012.
  32. ^ Helmer, Jodi. "Zumba: Benefits and What to Expect". WebMD. Retrieved 10 July 2019.
  33. ^ Erdbrink, Thomas (17 June 2017). "Iran Bans Zumba, and Its Fans Fume". The New York Times. Retrieved 4 September 2018.
  34. ^ Zumba.com. “Zumba Instructor Convention.” Zumba Instructor Convention, Zumba Fitness, convention.zumba.com/about. Accessed Nov 3.
  35. ^ "ZIN™ Academy Tour". academies.zumba.com. Retrieved 19 March 2019.
  36. ^ News, A. B. C. (8 June 2015). "'World's First' Zumba Cruise to Set Sail". ABC News.
  37. ^ Elaine Blaisdell (24 January 2011). "'Exercise in disguise,' Zumba really catching on". Cumberland Times-News. Retrieved 29 March 2012.
  38. ^ "The secret to fitness craze Zumba's success?". The Independent. 7 September 2011. Retrieved 29 March 2012.
  39. ^ a b Philby, Charlotte (8 September 2012). "Zumba: You get fit, they get rich". Independent.co.uk. Archived from the original on 18 May 2015.
  40. ^ http://www.GreedyGirlsGuide.com, "5 Websites to Get Zumba Gear", Zumba Information, 2013-25-11
  41. ^ Cindy Vanegas (11 April 2011). "Zumba Movement Catches On, Now Comes the Hard Part". Fox Business. Retrieved 29 March 2012.
  42. ^ Soham Chatterjee (13 September 2011). "UPDATE 2-Zumba Fitness, new game launches boost Majesco outlook". Reuters. Retrieved 5 April 2012.
  43. ^ "Zumba Fitness Rush by Majesco". GameStop. Retrieved 18 February 2013.
  44. ^ "Zumba Fitness Core by Majesco". GameStop. Retrieved 18 February 2013.
  45. ^ "Zumba Fitness World Party by Majesco". Majesco Entertainment Company. Retrieved 2 January 2014.
  46. ^ "Zumba Kids by Majesco". Majesco Entertainment Company. Retrieved 2 January 2014.

External links[edit]

Media related to Zumba at Wikimedia Commons