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The notion was first recognized in the post [[second-wave feminism]] [[United States|American]] society of 1970s–1980s, with the shift of the woman's traditional role of a [[housewife]] towards a more career-oriented way of life. This life involved the pursuit of both traditional female roles in the home and with [[children]], as well as the pursuit of traditionally [[masculine]] goals in the form of jobs and public [[social status]].
The notion was first recognized in the post [[second-wave feminism]] [[United States|American]] society of 1970s–1980s, with the shift of the woman's traditional role of a [[housewife]] towards a more career-oriented way of life. This life involved the pursuit of both traditional female roles in the home and with [[children]], as well as the pursuit of traditionally [[masculine]] goals in the form of jobs and public [[social status]].


=== Criticism ===
[[Betty Friedan]], an American [[feminist]], in her book ''[[The Second Stage]]'' argued that "superwomanhood" of the 1980s has led to double enslavement of women, both at home and at work. Her advice for feminists was to step up to the "second stage" of the feminist movement and to struggle for reshaping both [[gender role]]s and redefining social values, styles, and institutional structures, for the fulfillment to be achievable in both public and private lives without the necessity to sacrifice one for another.<ref>''Feminist Thought: a more comprehensive introduction'', by Rosemarie Tong, 1998, {{ISBN|0-8133-3295-8}}, pp. 27, 28 (a summary of Friedan's position from ''The Second Stage'')</ref>
The term and its concept have been critiqued by people within the feminist movement. English feminist and [[historian]] Lucy Delap argues that the idea of the "superwoman" has been perceived as exclusionary by many feminist [[Scholar|scholars]].<ref>{{Cite journal|last=Delap|first=Lucy|date=2004|title=The Superwoman: Theories of Gender and Genius in Edwardian Britain|url=https://www.jstor.org/stable/4091547|journal=The Historical Journal|volume=47|issue=1|pages=101–126|issn=0018-246X}}</ref> [[Betty Friedan]], an American [[feminist]], in her book ''[[The Second Stage]]'' argued that "superwomanhood" of the 1980s has led to double enslavement of women, both at home and at work. Her advice for feminists was to step up to the "second stage" of the feminist movement and to struggle for reshaping both [[gender role]]s and redefining social values, styles, and institutional structures, for the fulfillment to be achievable in both public and private lives without the necessity to sacrifice one for another.<ref>''Feminist Thought: a more comprehensive introduction'', by Rosemarie Tong, 1998, {{ISBN|0-8133-3295-8}}, pp. 27, 28 (a summary of Friedan's position from ''The Second Stage'')</ref>This yearning for balance within a feminist framework was called a "shift from the Superwoman ideal to the Balanced Woman ideal" by American feminist Catherine Rottenberg.<ref name=":0">{{Cite journal|last=Pascoe Leahy|date=2019|title=From the Little Wife to the Supermom? Maternographies of Feminism and Mothering in Australia since 1945|url=https://www.jstor.org/stable/10.15767/feministstudies.45.1.0100|journal=Feminist Studies|volume=45|issue=1|pages=100|doi=10.15767/feministstudies.45.1.0100}}</ref>

As the role of the "superwoman" became less popular going into the 1990s, the continued model of the "superwoman" still used in advertisements also received criticism.<ref name=":1" /> One ad in particular featured a woman dressed in 1950's garb posed above text that reads, "It's not easy to pull together the perfect holiday."<ref name=":1">{{Cite journal|last=Kates|first=Steven M.|last2=Shaw-Garlock|first2=Glenda|date=1999|title=The Ever Entangling Web: A Study of Ideologies and Discourses in Advertising to Women|url=https://www.jstor.org/stable/4189108|journal=Journal of Advertising|volume=28|issue=2|pages=33–49|issn=0091-3367}}</ref>

The notion of the "superwoman" also faced backlash from critics of second-wave feminism primarily in the 1980s-1990s.<ref name=":2" /> According to American [[journalist]] and feminist [[Susan Faludi]], these critics deemed "superwomanhood" a feminist goal that could not be achieved due to the juggling act the role required women to undertake.<ref name=":2" /> This reaffirmed, in the [[Postfeminism|postfeminist]] era, the idea that was propositioned by [[Antifeminism|anti-feminists]] before the second-wave: that women could not have a career, a family life, and be fulfilled all at once.<ref name=":2">{{Citation|last=Genz|first=Stéphanie|title=Going Pink: Postfeminism and Girl Power|date=2009|url=http://dx.doi.org/10.1057/9780230234413_5|work=Postfemininities in Popular Culture|pages=82–96|place=London|publisher=Palgrave Macmillan UK|access-date=2021-12-09}}</ref>


== Popular Media and Texts ==
== Popular Media and Texts ==

Revision as of 05:59, 10 December 2021

In sociology, a superwoman (also sometimes called supermom) is a Western woman who works hard to manage multiple roles of a worker, a homemaker, a volunteer, a student, or other such time-intensive occupations.[1] The notion of "superwoman" differs from that of "career woman" in that the latter one commonly includes sacrifice of the family life in favor of career, while a superwoman strives to excel in both.[2]

A number of other terms are derived from "superwoman", such as superwoman syndrome,[3] superwoman squeeze (a pressure on a superwoman to perform well in her multiple roles),[4] and superwoman complex (an expectation of a superwoman that she can and should do everything).[2] Marjorie Hansen Shaevitz entitled her book The Superwoman Syndrome in 1984.[3]

Post second-wave feminism

Origin of the term

The notion was first recognized in the post second-wave feminism American society of 1970s–1980s, with the shift of the woman's traditional role of a housewife towards a more career-oriented way of life. This life involved the pursuit of both traditional female roles in the home and with children, as well as the pursuit of traditionally masculine goals in the form of jobs and public social status.

Criticism

The term and its concept have been critiqued by people within the feminist movement. English feminist and historian Lucy Delap argues that the idea of the "superwoman" has been perceived as exclusionary by many feminist scholars.[5] Betty Friedan, an American feminist, in her book The Second Stage argued that "superwomanhood" of the 1980s has led to double enslavement of women, both at home and at work. Her advice for feminists was to step up to the "second stage" of the feminist movement and to struggle for reshaping both gender roles and redefining social values, styles, and institutional structures, for the fulfillment to be achievable in both public and private lives without the necessity to sacrifice one for another.[6]This yearning for balance within a feminist framework was called a "shift from the Superwoman ideal to the Balanced Woman ideal" by American feminist Catherine Rottenberg.[7]

As the role of the "superwoman" became less popular going into the 1990s, the continued model of the "superwoman" still used in advertisements also received criticism.[8] One ad in particular featured a woman dressed in 1950's garb posed above text that reads, "It's not easy to pull together the perfect holiday."[8]

The notion of the "superwoman" also faced backlash from critics of second-wave feminism primarily in the 1980s-1990s.[9] According to American journalist and feminist Susan Faludi, these critics deemed "superwomanhood" a feminist goal that could not be achieved due to the juggling act the role required women to undertake.[9] This reaffirmed, in the postfeminist era, the idea that was propositioned by anti-feminists before the second-wave: that women could not have a career, a family life, and be fulfilled all at once.[9]

Popular Media and Texts

The term was also used in a somewhat similar context in the Stevie Wonder song "Superwoman", released 1972. It was the title of a 1975 book by Shirley Conran; she also wrote Superwoman 2 (1977); Superwoman in Action (1979); and Down with Superwoman: for everyone who hates housework (1990).

Modern examples of the superwoman are also pervasive in contemporary film and television shows. Sarah Orem identifies Miranda Bailey of Grey's Anatomy as an appropriate example of "superwomanhood" due to her extreme competence within her doctoral field while simultaneously raising a family and acting as a social leader.[10]

See also

Parenting

Notes and references

  1. ^ Jessica Laureltree Willis (2008). Girls Constructing Identity and Transforming "femininity": Intersections Between Empirical and Theoretical Understandings of 21st Century Girlhood. ISBN 978-0549870913.
  2. ^ a b "Superwoman Complex A Pain In The Ego", by Judith Serrin, Boca Raton News, July 28, 1976
  3. ^ a b "The superwoman syndrome", by Marjorie Hansen Shaevitz, Morton H. Shaevitz, 1984, ISBN 0-446-51310-5
  4. ^ "The Superwoman Squeeze", Newsweek", May 19, 1980, pp. 72–79
  5. ^ Delap, Lucy (2004). "The Superwoman: Theories of Gender and Genius in Edwardian Britain". The Historical Journal. 47 (1): 101–126. ISSN 0018-246X.
  6. ^ Feminist Thought: a more comprehensive introduction, by Rosemarie Tong, 1998, ISBN 0-8133-3295-8, pp. 27, 28 (a summary of Friedan's position from The Second Stage)
  7. ^ Pascoe Leahy (2019). "From the Little Wife to the Supermom? Maternographies of Feminism and Mothering in Australia since 1945". Feminist Studies. 45 (1): 100. doi:10.15767/feministstudies.45.1.0100.
  8. ^ a b Kates, Steven M.; Shaw-Garlock, Glenda (1999). "The Ever Entangling Web: A Study of Ideologies and Discourses in Advertising to Women". Journal of Advertising. 28 (2): 33–49. ISSN 0091-3367.
  9. ^ a b c Genz, Stéphanie (2009), "Going Pink: Postfeminism and Girl Power", Postfemininities in Popular Culture, London: Palgrave Macmillan UK, pp. 82–96, retrieved 2021-12-09
  10. ^ Orem, Sarah (2017). "(Un)necessary Procedures: Black Women, Disability, and Work in "Grey's Anatomy"". African American Review. 50 (2): 169–183. ISSN 1062-4783.