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In the initial phase ''Start'' was designed based on ''[[Playboy]]'', ''[[Lui]]'' and ''[[Penthouse (magazine)|Penthouse]]''.<ref name=dunja/> During this period its cover pages featured nude photographs of women, one of which was the French actress [[Maria Schneider (actress)|Maria Schneider]].<ref>{{cite news|title=Yugoslavia Opens Drive on Naughty Magazines|newspaper=[[The New York Times]]|access-date=5 April 2024|date=23 June 1975|url=https://www.nytimes.com/1975/06/23/archives/yugoslavia-opens-drive-on-naughty-magazines.html}}</ref> Following the change of its editor-in-chief ''Start'' was redesigned, and the German magazine ''[[Stern (magazine)|Stern]]'' was used as a model.<ref name=dunja/>
In the initial phase ''Start'' was designed based on ''[[Playboy]]'', ''[[Lui]]'' and ''[[Penthouse (magazine)|Penthouse]]''.<ref name=dunja/> During this period its cover pages featured nude photographs of women, one of which was the French actress [[Maria Schneider (actress)|Maria Schneider]].<ref>{{cite news|title=Yugoslavia Opens Drive on Naughty Magazines|newspaper=[[The New York Times]]|access-date=5 April 2024|date=23 June 1975|url=https://www.nytimes.com/1975/06/23/archives/yugoslavia-opens-drive-on-naughty-magazines.html}}</ref> Following the change of its editor-in-chief ''Start'' was redesigned, and the German magazine ''[[Stern (magazine)|Stern]]'' was used as a model.<ref name=dunja/>


''Start'' contained erotic and pornographic materials in addition to the critical and comprehensive analyses on current affairs, science and art.<ref name=bilja/> The latter became dominant from the 1980s.<ref name=dbin/> One of its most significant sections was the interviews which featured both interviews with Yugoslavian leading figures and translations of the interviews from foreign magazines.<ref name=bilja/> It also published literary works most which were the examples of a genre called "jeans-prose".<ref name=bilja/> Later its focus was exclusively on current affairs.<ref name=dunja/> In the mid-1980s Mladen Pleša was editor of the magazine.<ref name=dbin>{{cite news|author=David Binder
''Start'' contained erotic and pornographic materials in addition to the critical and comprehensive analyses on current affairs, science and art.<ref name=bilja/> The latter became dominant from the 1980s.<ref name=dbin/> One of its most significant sections was the interviews which featured both interviews with Yugoslavian leading figures and translations of the interviews from foreign magazines.<ref name=bilja/> It also published literary works most which were the examples of a genre called "jeans-prose".<ref name=bilja/> Later its focus was exclusively on current affairs.<ref name=dunja/> ''Start'' frequently published materials from ''[[Ms. (magazine)|Ms.]]'', an American magazine.<ref name=lor18>{{cite book|author1=Zsófia Lóránd|title=The Feminist Challenge to the Socialist State in Yugoslavia|year=2018|publisher=[[Palgrave Macmillan]] |location=Cham|isbn=978-3-319-78223-2|page=146|url=https://doi.org/10.1007/978-3-319-78223-2_4|doi=10.1007/978-3-319-78223-2_4}}</ref>

|title=As Taboos Fall, Press in Yugoslavia Turns Bold|newspaper=The New York Times|date=9 February 1984|access-date=5 April 2024
|url=https://www.nytimes.com/1984/02/09/world/as-taboos-fall-press-in-yugoslavia-turns-bold.html}}</ref>
In the mid-1980s Mladen Pleša was editor of ''Start''.<ref name=dbin>{{cite news|author=David Binder|title=As Taboos Fall, Press in Yugoslavia Turns Bold|newspaper=The New York Times|date=9 February 1984|access-date=5 April 2024|url=https://www.nytimes.com/1984/02/09/world/as-taboos-fall-press-in-yugoslavia-turns-bold.html}}</ref>


As of 1984 ''Start'' sold 200,000 copies half of which were bought by the Serbians.<ref name=dbin/> The magazine enjoyed higher levels of circulation during its run.<ref name=bilja/> The magazine folded in 1991.<ref name=bilja>{{cite journal|author=Biljana Žikić|title=Dissidents liked pretty girls: nudity, pornography and quality press in socialism|journal=Medijska istraživanja|year=2010|volume=16|pages=56–58|issue=1
As of 1984 ''Start'' sold 200,000 copies half of which were bought by the Serbians.<ref name=dbin/> The magazine enjoyed higher levels of circulation during its run.<ref name=bilja/> The magazine folded in 1991.<ref name=bilja>{{cite journal|author=Biljana Žikić|title=Dissidents liked pretty girls: nudity, pornography and quality press in socialism|journal=Medijska istraživanja|year=2010|volume=16|pages=56–58|issue=1

Revision as of 18:53, 7 April 2024

Start
Categories
  • Men's magazine
  • Current affairs magazine
Founded1969
First issueJanuary 1969
Final issue1991
CompanyVjesnik
CountryYugoslavia
Based inZagreb

Start was a popular and entertainment magazine targeting men, in circulation between 1969 and 1991 in Zagreb, Yugoslavia. The magazine is known for its unique position in a Communist country featuring both erotic and pornographic content and quality articles on current affairs with detailed analyses.

History and profile

Start was established in 1969 as a successor to the Moto magazin.[1][2] The first issue of Start appeared in January that year.[1] It was headquartered in Zagreb[3] and was published by Vjesnik which was a well-known publishing house in the country.[1] The first issue described it as "a magazine for every family, and for each of our citizens."[2] However, it was also added in the same issue that the magazine content included all topics "that interests a modern man."[1]

In the initial phase Start was designed based on Playboy, Lui and Penthouse.[1] During this period its cover pages featured nude photographs of women, one of which was the French actress Maria Schneider.[4] Following the change of its editor-in-chief Start was redesigned, and the German magazine Stern was used as a model.[1]

Start contained erotic and pornographic materials in addition to the critical and comprehensive analyses on current affairs, science and art.[2] The latter became dominant from the 1980s.[5] One of its most significant sections was the interviews which featured both interviews with Yugoslavian leading figures and translations of the interviews from foreign magazines.[2] It also published literary works most which were the examples of a genre called "jeans-prose".[2] Later its focus was exclusively on current affairs.[1] Start frequently published materials from Ms., an American magazine.[6]

In the mid-1980s Mladen Pleša was editor of Start.[5]

As of 1984 Start sold 200,000 copies half of which were bought by the Serbians.[5] The magazine enjoyed higher levels of circulation during its run.[2] The magazine folded in 1991.[2]

References

  1. ^ a b c d e f g Dunja Majstorović (2023). "Windows Towards the West: Exploring the Emergence of Popular Magazines in Yugoslavia in the 1960s and Early 1970s". Journal of Communication Inquiry. 47 (1): 16. doi:10.1177/01968599221081120.
  2. ^ a b c d e f g Biljana Žikić (2010). "Dissidents liked pretty girls: nudity, pornography and quality press in socialism". Medijska istraživanja. 16 (1): 56–58.
  3. ^ Milica Stojanovic (2 December 2020). "Home of Old Magazine Stories Keeps Yugoslavia's Memory Bright". Balkan Insight. Retrieved 5 April 2024.
  4. ^ "Yugoslavia Opens Drive on Naughty Magazines". The New York Times. 23 June 1975. Retrieved 5 April 2024.
  5. ^ a b c David Binder (9 February 1984). "As Taboos Fall, Press in Yugoslavia Turns Bold". The New York Times. Retrieved 5 April 2024.
  6. ^ Zsófia Lóránd (2018). The Feminist Challenge to the Socialist State in Yugoslavia. Cham: Palgrave Macmillan. p. 146. doi:10.1007/978-3-319-78223-2_4. ISBN 978-3-319-78223-2.