The 1949 Rose Bowl was a college football bowl game. It was the 35th Rose Bowl Game, and the third since the Big Nine Conference and Pacific Coast Conference (PCC) agreed to an exclusive agreement to match their conference champions. The Northwestern Wildcats defeated the California Golden Bears 20-14. Northwestern halfback Frank Aschenbrenner was named the Rose Bowl Player Of The Game when the award was created in 1953 and selections were made retroactively. The Wildcats were underdogs going into the game but pulled off an upset. Until the 2013 Gator Bowl, this was the only bowl game win in the history of Northwestern Wildcats football program.
Northwestern Wildcats 
Northwestern had finished 8-2 in the Big 9 conference, losing only to perennial powerhouses Michigan (0–28) and Notre Dame (7–12). Northwestern blanked UCLA 19–0, Purdue 21–0, and Syracuse 48–0. Northwestern rallied from three turnovers and a 16 point deficit to defeat Minnesota 19–16 as well as defeating Ohio State 21–7, Wisconsin 16–7, and Illinois 20–7. Big 9 conference "no repeat" rule prevented two-time champion Michigan from making a second consecutive trip to the Rose Bowl, so second-place Northwestern received the invitation to the game.
California Golden Bears 
California had a perfect record going into the game and had averaged 28 points per game over the course of the season. Although neither team had faced each other before, Coach Waldorf had previously been the Wildcats coach from 1935 to 1946 before leaving for the Golden Bears. Northwestern head coach Bob Voigts was only 33 years old and had been named an All-American in 1938 playing for Waldorf.
Game summary 
Frank Aschenbrenner ran 73 yards, the longest touchdown return in Rose Bowl history. In the second quarter, the Wildcats were awarded a touchdown in a controversial call when Art Murakowski fumbled the ball entering the endzone, but miss the point-after. Although Jensen is injured early in the third quarter, Cal mounted a 56-yard drive for a touchdown and point-after giving them a one-point lead. In the fourth quarter, with less than 3 minutes and 88 yards to go, the Wildcats launched a historic drive: Aschenbrenner made the only complete pass of the game to Stonesifer for 18 yards, followed by a 14-yard run by Perricone, a 5-yard penalty against Cal, and then a Statue of Liberty play and 45-yard run by Ed Tunnicliff for a touchdown. The Bears attempted a passing drive in the last minute, but PeeWee Day intercepted a pass to end Cal's hopes of a title.
Both Aschenbrenner's and Jensen's runs were from scrimmage, not returns. Final touchdown was not a "statue of liberty" play but involved a direct snap from center to a running back (Tunnicliff) from a T-formation set.