It was the first NFL title game played after the AFL-NFL Merger was announced in June 1966. The game was played on January 1, 1967, the second consecutive year that the NFL season ended in January, rather than December. It was the 34th annual NFL championship game since the league began a championship game after the 1933 season.
This was seventh season for the Dallas Cowboys and their first winning record since entering the league in 1960. They were champions of the NFL's Eastern Conference with a 10–3–1 record. The Packers won the Western Conference with a 12–2 record, their eighth consecutive winning season under head coach Vince Lombardi.
The seasoned Green Bay Packers, defending champions of the 1965 season, were favored by a touchdown over the talented, but young Cowboys team, who had no players with championship experience and only one player over 30, linebacker Chuck Howley. The game was expected to be a shootout, and as wary as the Packers were of Cowboys wide-out Bob Hayes, the fastest man in football at the time, Packers Coach Vince Lombardi made the decision before the game not to put double-coverage on the former Olympic sprinter. It proved to be a good gamble, as Herb Adderley and Bob Jeter held Hayes to only one reception for one yard.
Green Bay took an early 14–0 lead on two first-quarter scores; a 17-yard touchdown pass from Bart Starr to Elijah Pitts and a 17-yard return by Jim Grabowski of a Mel Renfro fumble on the ensuing kickoff, all before the Cowboys' first play. Before the end of the first quarter, though, they tied the score with two touchdowns.
Starr broke the tie in the second quarter with a bomb to Carroll Dale over the head of Warren Livingston. After Dallas had cut the lead to 21–20 in the third quarter, Starr's fourth touchdown pass of the game gave the Packers a 34–20 lead with 5:20 left in the game, but the Cowboys responded with a 68-yard touchdown pass from Don Meredith to Frank Clarke. Dallas advanced to the Green Bay 22-yard line on their next drive, when a pass interference penalty gave the Cowboys a first down at the Packer 2-yard line. Dan Reeves gained a yard on first down. A false start put the Cowboys back on the Green Bay 6, and halfback Dan Reeves dropped a pass in the flat on second down. Meredith found tight end Pettis Norman on third down to bring Dallas back to the two-yard line. On fourth down, the Cowboys attempted a rollout pass. Packers' linebacker Dave Robinson penetrated on the play, and enveloped Meredith. Somehow Meredith got the ball away, but Green Bay's Tom Brown intercepted the pass in the end zone as the intended receiver, Hayes, was surrounded by Packers defenders.
"I don't know, we haven't played Alabama yet." – Vince Lombardi after being asked what it felt like to be the greatest football team in the world just after winning the '67 Super Bowl.
With the win, the Packers earned their 10th NFL championship. It was their second in a row and fourth in six seasons under Lombardi.
1 – From 1966 to 1969, the first four Super Bowls were "World Championship" games played between two independent professional football leagues, AFL and NFL, and when the league merged in 1970 the Super Bowl became the NFL Championship Game.
2 – Dates in the list denote the season, not the calendar year in which the championship game was played. For instance, Super Bowl XLI was played in 2007, but was the championship for the 2006 season.