|Type of site||Social network service|
|Owner||The Robot Co-op|
|Created by||The Robot Co-op|
|Alexa rank||13,533 (December 2013[update])|
43 Things is a social networking website established as an online goal setting community. It is built on the principles of tagging, rather than creating explicit interpersonal links (as seen in Friendster and Orkut). Users create accounts and then list a number of goals or hopes; these goals are parsed by a lexer and connected to other people's goals that are constructed with similar words or ideas. This concept is also known as folksonomy. Users can set up to 43 goals, and are encouraged to explore the lists of other users and "cheer" them on towards achieving their goals.
43 Things was launched on January 1, 2005, by the Robot Co-op, a small company based in Seattle founded by blogger Erik Benson, Maktub keyboardist Daniel Spils, and former Amazon.com and Microsoft executive Josh Petersen.
According to "43 Things: A Community Study," 43 Things has two shortcomings: (1) it fails to have a central area containing documentation about the website and (2) it relies heavily upon RSS, which is unfamiliar to a large portion of users. Other than that, it is basically user friendly, and has received solid reviews in regards to responsiveness and user suggestion integration.
- "43things.com Site Info". Alexa Internet. Retrieved 2013-12-01.
- "43Things API Profile". programmableweb.com. Retrieved 22 October 2012.
- "9th Annual Webby Awards Nominees & Winners (Social Networking)". Archived from the original on 24 January 2010. Retrieved 17 January 2010.
- "Sociable Robots believe in 43 Things" from The Seattle Times (December 27, 2004)
- Steal this Bookmark from Salon.com (February 8, 2005)
- Amazon's 43 Secrets from Salon.com (February 8, 2005)
- "Amazon invests in blogging site" from News.com (February 9, 2005)
- "43 Things: A Community Study" by Michael C. Habib