43 Things

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43 Things logo
Web address 43things.com
Commercial? Yes
Type of site
Social network service
Registration Optional
Owner The Robot Co-op
Created by The Robot Co-op
Alexa rank
negative increase 13,190 (April 2014)[1]

43 Things is a social networking website established as an online goal setting community.[2] It is built on the principles of tagging, rather than creating explicit interpersonal links (as seen in Friendster and Orkut). Users create accounts and then list a number of goals or hopes; these goals are parsed by a lexer and connected to other people's goals that are constructed with similar words or ideas. This concept is also known as folksonomy. Users can set up to 43 goals, and are encouraged to explore the lists of other users and "cheer" them on towards achieving their goals. As of September 30th, 2014, the 43 Things website contains an announcement advising users that it will go offline on New Years Day, 2015.

Jeff Bezos visits the Robot Co-op in 2005


43 Things was launched on January 1, 2005, by the Robot Co-op, a small company based in Seattle founded by blogger Erik Benson, Maktub keyboardist Daniel Spils, and former Amazon.com and Microsoft executive Josh Petersen. 43things.com will close on August 15, 2014 and become read-only until 12/31/2014, when the site plans to shut down permanently.


According to "43 Things: A Community Study," 43 Things has two shortcomings: (1) it fails to have a central area containing documentation about the website and (2) it relies heavily upon RSS, which is unfamiliar to a large portion of users. Other than that, it is basically user friendly, and has received solid reviews in regards to responsiveness and user suggestion integration.


In 2005, 43 Things won the Webby Award for the best social networking site.[3]

See also[edit]


  1. ^ "43things.com Site Info". Alexa Internet. Retrieved 2014-04-01. 
  2. ^ "43Things API Profile". programmableweb.com. Archived from the original on 2014-04-16. Retrieved 22 October 2012. 
  3. ^ "9th Annual Webby Awards Nominees & Winners (Social Networking)". Archived from the original on 24 January 2010. Retrieved 17 January 2010. 

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