Behaviour Interactive

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Behaviour Interactive
Type Private
Industry Interactive entertainment
Founded 1992 (as Megatoon Entertainment Group)
1997 (as Behaviour Interactive)
2000 (as Artificial Mind & Movement)
2010 (as Behaviour Interactive, again)
Headquarters Montreal, Quebec, Canada
Key people Remi Racine, CEO
Products Wet, Scaler, Indiana Jones and the Staff of Kings, Happy Feet
Employees 375[1]

Behaviour Interactive (stylized as bE HAVIOUR and b'heivjǝ(r)) is the largest independent game development studio in Canada, specializing in the production of 2D and 3D action/adventure games for the Xbox 360, PlayStation 3, Wii, PlayStation 2, Nintendo GameCube, Xbox, PC, Game Boy Advance, PlayStation Portable and Nintendo DS.

The company was formed in 1992 and originally named Megatoon Entertainment Group, but was merged with Multimedia Interactive in 1997 and reverted to its current name afterward. In 2000, the company was renamed Artificial Mind and Movement, but in 2010 was reverted back to Behaviour Interactive because it was deemed too complex,[2] as well as "A2M" being a common sexual slang term.[3]

In November 2008, the company acquired Santiago, Chile based Wanako Games from Activision Blizzard.

Behaviour Interactive claims to be the largest independent game studio in Canada with 375 employees in Montreal.


Awards & notable news[edit]

  • Artificial Mind and Movement (A2M) has been named in the Canadian Technology Fast 50 since 2006 by Deloitte Fast 50 (List of winners, Link)
  • Artificial Mind and Movement (A2M) wins "Best Mobile game of the year" at the Canadian Awards for the electronic and animation art for "Kim Possible: Kimmunicator"
  • Artificial Mind and Movement (A2M) acquires Wanako Games November 20, 2008. With this acquisition, Artificial Mind and Movement (A2M) is expanding its offering across Xbox Live Arcade (XBLA) and PlayStation Network (PSN), using Wanako's established TONGAS game framework.

External links[edit]