|Key people||Uli Behringer (Founder and CEO) |
|Products||Audio and lighting equipment, musical instruments|
Behringer is an audio equipment company founded by Uli Behringer in 1989, in Willich, Germany. Behringer was listed as the 14th largest manufacturer of music products in 2007. Behringer is a multi-national group of companies, with direct marketing presence in 10 countries or territories and a sales network in over 130 countries around the world. Though originally a German manufacturer, the company now makes its products in China.
The company is owned by Music Group, a holding company chaired by Uli Behringer, which also owns other audio companies such as Midas, Klark Teknik and Bugera, as well as Electronic Manufacturing Services company Eurotec. In June 2012, Music Group also acquired Turbosound company, that designs and manufactures professional loudspeaker systems and was formerly owned by Harman.
1989–2001: Foundation and early development
While studying sound engineering and classical piano at the Robert Schumann conservatory in Düsseldorf, Behringer found the university had limited equipment for student use, so he started to build his own products. His fellow students requested equipment from him too, and soon he was receiving more orders than he could handle himself, leading to the creation of Behringer Inc. In the early days, Behringer focused on studio audio processors such as noise reduction systems and compressors, but the product line soon included guitar amps, PA amplifiers and loudspeakers, mixing boards, stompboxes, recording interfaces, microphones, digital pianos, guitars, lighting equipment, etc. The appeal of Behringer's products was the package of performance and low price.
While Behringer products were manufactured in Willich, Germany, many of the individual components were imported from mainland China. In 1990, to lower production costs, Behringer shifted production from West Germany to mainland China. Initially, subcontractors were engaged to produce the equipment. By 1997, Uli Behringer had relocated to Hong Kong in an effort to supervise manufacturing quality and to better understand Chinese culture.
According to Uli Behringer his piano teacher, impressed with his sense of perfect pitch, nicknamed him "The Ear", the inspiration for the Behringer Ear logo. The highlighted "ING" stands for "diploma engineer", or the German academic title "Dipl.-Ing", which he received upon his graduation from the University of Düsseldorf.
The logo was updated to the current logo on September 2010.
In May 2000, Behringer acquired the rights to the entire CoolAudio technology from Intersil Corporation, a US-based semi-conductor manufacturer. CoolAudio is a high-power Class-D amplification technology with power ratings up to 4,000 Watts and efficiencies up to 90 %, which has been rated as high audio quality. The acquisition included an extensive intellectual property portfolio and licensees such as Alpine and Rowe, among others.
2002–2007: Behringer City
In 2002, Behringer completed its own factory, Behringer City, in Zhongshan of China's Guangdong province after it consolidated more than ten separate production locations into one vertically integrated plant. Comprising eight buildings that produces electronics, speakers, guitars and digital pianos and also hosts an onsite health clinic. This strategy was different than that taken by other musical instrument companies who used third party manufacturers. Choosing to run a self-contained plant allowed Behringer a greater level of quality control. The 1,200,000-square-foot (110,000 m2) manufacturing complex in Zhongshan ships more than 2.5 million Behringer products per year to markets around the globe. The plant turns out over 50,000 mixers per month with a failure rate that is less than 0.1%.
In February 2006, the US Federal Communications Commission (FCC) fined Behringer $1M, issuing a Notice of Apparent Liability against Behringer, claiming that 50 of the company's products had not been tested for conducted and radiated emissions limits as required by US law, and noting that Behringer continued to sell the products for a year after being notified. Behringer had believed that since the units had passed stringent European CE standards, they would also comply with FCC verification requirements. According to Behringer, it had overlooked the differences in testing standards and procedures under FCC and European requirements and has since implemented a complete UL certified safety and EMC testing laboratory under the UL certified witness program, including an in-house audit and global regulatory review system.
In June 1997, Mackie accused Behringer of trademark and trade dress infringement, and brought suit seeking $327M in damages but such claims were later rejected by the court. In their suit, Mackie said that Behringer had a history of copying products by other manufacturers and selling them as their own. The Mackie suit detailed an instance, in which Behringer was sued by Aphex Systems for copying the Aural Exciter Type F—in that case Aphex Systems won 690,000 Deutsche Mark. The Mackie suit also mentioned similar cases filed by BBE, dbx and Drawmer. On 30 November 1999, the U.S. District Court in Seattle, Washington, dismissed Mackie claims that Behringer had infringed on Mackie copyrights with its MX 8000 mixer, noting that circuit schematics are not covered by copyright laws.
In 2005, Roland Corporation sued to enforce Roland's trade dress, trademark, and other intellectual property rights with regard to Behringer's recently released guitar pedals. The two companies came to a confidential settlement in 2006 after Behringer changed their designs.
In 2009 Peavey Electronics Corp. filed two lawsuits against various companies under Behringer/Music Group umbrella for patent infringement, federal and common law trademark infringement, false designation of origin, trademark dilution and unfair competition. In 2011 The Music Group filed a lawsuit against Peavey for "false advertising, false patent marking and unfair competition".
Inspired by lean manufacturing, and driven by the Kaizen philosophy of continual improvement, Behringer makes efforts to help its employees to improve. "Behringer University" supplies employees with training resources and E-learning courses to hone their career skills within the company. This project includes classes for management, career planning, health, language, and general knowledge.
Behringer products have received industry recognition as well. Products to receive industry recognition include:
- DSP110 Shark – Keyboard Magazine, "Key Buy" Award, 2001
- Mixers – Acoustic Guitar Magazine, "Player's Award", 2002
- DDX3216 Digital Mixer – Nominee for Mix Foundation's 18th annual TEC Awards in 2003
- BX1200 Bass Amp – Thomann customer's "Gear of the Year" Award, 2003
- BCD2000 – First Place Winner, "DJMAG.Com" Tech Awards, 2006
- BUGERA 6260 Amp and 412H-BK 4x12 Cabinet – Guitar World, "Gold Award for Quality and Design", 2008
- "The Behringer Story". Behringer. Retrieved 29 December 2009.
- "BEHRINGER: Movers and Shakers". behringer.com. Retrieved 3 October 2010.
- The Music Trades, December 2008
- "MUSIC Group - www.music-group.com". music-group.com. Retrieved 20 September 2010.
- "Behringer's Music Group acquires Midas and Klark Teknik". pro-music-news.com. Retrieved 20 September 2010.
- "Behringer turns 20: aggressive music & audio manufacturer marks two decades of growth with a vertically integrated manufacturing". The Music Trades. April 2009. Retrieved 29 December 2009.
- Music Trades, Jan 2004
- The Music Trades, Nov 2008
- The Music Trades, 1 December 1992
- Sherry Lipp (24 September 2010). "New Logo, New Style…". behringer.com. Archived from the original on 8 October 2010. Retrieved 5 October 2010.
- "Behringer Acquires CoolAudio" (Press release). Behringer. 1 May 200. Retrieved 29 December 2009. Check date values in:
- Gearwire.com. 14 June 2007. "Behringer Fined One Million Dollars By FCC." Retrieved on 4 October 2009.
- Radio Currents Online, February 20–26, 2006
- "Behringer Resolved FCC Compliance Issues Before Recent Ruling". Musiciansnews.com. Retrieved 29 December 2009.
- Loud Technologies Inc. LTec Quarterly Report (10-Q) Item 1. Legal Proceedings
- Mackie Designs Inc. files lawsuit to stop "knockoff" products; Company seeks damages of $327 million | Business Wire | Find Articles at Bnet.com
- Verna, Paul. Billboard, 5 July 1997. "Mackie Sues Over Knockoffs: Behringer, Sam Ash Are Defendants." Retrieved 27 October 2009.
- Mackie/Behringer lawsuit. | The Music Trades | Find Articles at Bnet.com[dead link]
- The Music Trades, February 1999. Archived at Entrepreneur.com as "Mackie/Behringer Lawsuit."[dead link] Retrieved on 8 September 2009.
- "Mackie Designs Inc v. Behringer Specialised studio equipment (UK) Ltd, Ulrich Bernhard Behringer & Behringer Spezielle Studiotechnik GmbH  EWHC Ch 252 (22nd February, 1999)". Bailii.org. 23 April 1999. Retrieved 2011-12-30.
- Anonymous (8 March 2005). "Roland sues Behringer". Tom's Hardware Forum. Retrieved 29 December 2009.[unreliable source?]
- "Behringer and Roland Settle Lawsuit". 10 April 2006. Retrieved 29 December 2009.
- "Peavey Files Lawsuits Against Behringer, Intellectual property issues cited". Sonicstate.com. Retrieved 2011-12-30.
- Cooper, Gary. "Behringer's MUSIC group files US suit against Peavey". Musical instrument industry news. MI Pro. Retrieved 2011-12-30.
- [dead link]
- Keyboard Magazine, Feb. 2001
- "Acoustic Guitar Gear Showcase". Acguitar.com. Retrieved 2011-12-30.
- "The TEC Awards 2002 Winners". Mixfoundation.org. Retrieved 2011-12-30.
- "Resolume and Behringer BCD2000 winners in DJMag’s Tech Awards 2006". Createdigitalmotion.com. Retrieved 2011-12-30.
- [dead link]
- "BEHRINGER X32 Wins Prestigious MIPA Award".
- "Two major award nominations for Behringer X32".
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