Dawn (brand)

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Dawn
Dawnbrandlogo.jpg
Dishwashing Liquid
Owner Procter & Gamble
Country United States
Introduced 1972
Markets Worldwide
Website Dawn

Dawn is a brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1972, it is the best-selling brand of dishwashing liquid in the United States.[1] Besides being used for dishwashing purposes, Dawn products are also used to remove grease from other items, such as animal fat spilled onto highways,[2] and oil on animals, such as during the Exxon Valdez and Deepwater Horizon oil spills.[3] Procter & Gamble has run advertisements in the past that promote Dawn as the best product to use when cleaning animals that have been affected by oil spills.[1]

Dawn expanded its three-decade commitment to helping rescue wildlife with the launch of its Junior Wildlife Champions education and activity program, asking teachers and parents to help Dawn engage one million elementary school-aged children during the 2011-12 school year. [4]

References [edit]

  1. ^ a b Levere, Jane L. (2002-07-31). "A dishwashing liquid capitalizes on cutting the grease on dishes -- and the oil on ducks.". The New York Times. The New York Times Company. Retrieved 2010-06-17. 
  2. ^ "Dawn on the highway". Star-News. 1998-05-06. 
  3. ^ "P&G ships dish liquid to help". Forbes. 2010-05-03. 
  4. ^ "Dawn(R) Launches a Junior Wildlife Program". P&G. Retrieved 20 March 2013. 

External links [edit]