Dawn is a brand of dishwashing liquid owned by Procter & Gamble. Introduced in 1972, it is the best-selling brand of dishwashing liquid in the United States.[1] Besides being used for dishwashing purposes, Dawn products are also used to remove grease from other items, such as animal fat spilled onto highways,[2] and oil on animals, such as during the Exxon Valdez and Deepwater Horizon oil spills.[3] Procter & Gamble has run advertisements in the past that promote Dawn as the best product to use when cleaning animals that have been affected by oil spills.[1]
Dawn expanded its three-decade commitment to helping rescue wildlife with the launch of its Junior Wildlife Champions education and activity program, asking teachers and parents to help Dawn engage one million elementary school-aged children during the 2011-12 school year. [4]
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