List of Procter & Gamble brands

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Procter & Gamble (P&G) is a multi-national consumer goods corporation of American origin with many brands.

Brands with net sales of more than US$1 billion annually[edit]

According to the 2011 Annual Report and P&G Corporate Newsroom:

  • Ariel laundry detergent
  • Bounty paper towels, sold in the United States and Canada (sold as "Plenty" in the United Kingdom)
  • Braun, a small-appliances manufacturer specializing in electric razors, coffeemakers, toasters, and blenders
  • Charmin bathroom tissue and moist towelettes
  • Crest toothpaste
  • Dawn dishwashing detergent
  • Downy fabric softener and dryer sheets
  • Febreze odor control
  • Fusion blade cartridge and razors.
  • Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
  • Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant
  • Head & Shoulders shampoo
  • Lenor fabric softener and dryer sheets
  • Olay personal and beauty products
  • Oral-B inter-dental products, such as Oral-B Glide
  • Pampers & Pampers Kandoo disposable diapers and moist towelettes
  • Pantene haircare products
  • SK-II beauty products
  • Scope mouthwash
  • Tide laundry detergents and products
  • Vicks cough and cold products
  • Wella hair care products

Other current brand details[edit]

Divested brands[edit]

Brands owned by Procter & Gamble in the past, but since divested:

  • Actonel (pharmaceutical division was spun off into Warner Chilcott in 2009)
  • Aleve, naproxen sodium(NSAID) drug,[1] acquired by Bayer in 1997
  • Asacol
  • Attends, a line of incontinence and sanitary products. Sold to PaperPak in 1999.
  • Biz Originally an enzyme-based laundry pre-soak, later a detergent booster, then an all-fabric bleach, sold to Redox Brands in 2000
  • Chloraseptic, throat medicine and lozenges sold to Prestige Brands.
  • Cinch, an all-purpose glass and surface cleaner, was sold to Shansby Group, a San Francisco investment firm, later acquired by Prestige Brands.
  • Clearasil, over-the-counter acne medicine sold to Boots Healthcare.
  • Coast, bar-soap brand sold to Dial Corporation in 2000. Dial now owned by Henkel
  • Comet, long-time P&G brand of cleanser owned now by Prestige Brands
  • Crisco (vegetable oil and shortening) sold to The J.M. Smucker Company
  • Crush/Hires/Sun Drop carbonated soft drinks (sold to Cadbury Schweppes in late 1980s)
  • Dantrium, sold to JHP Pharmaceuticals and SpePharm
  • Dryel home dry-cleaning kit sold to The OneCARE Company.
  • Duncan Hines packaged cake mixes, sold to Aurora Foods (now Pinnacle Foods) in 1998
  • Duracell batteries and flashlights
  • Fit, a fruit and vegetable cleaning wash, licensed to HealthPro Brands in January 2004
  • Folgers coffee was acquired by The J.M. Smucker Company based in Orrville, Ohio in June 2008.
  • Frymax shortening (sold to ACH in 2001)
  • Hawaiian Punch, now owned by Dr Pepper/7up
  • Infusium 23 (shampoos/conditioners), sold to Helen of Troy Limited's Idelle Labs unit in March 2009
  • Jif (peanut butter)--divested by Procter & Gamble in a spin-off to their stockholders, followed by an immediate merger with The J.M. Smucker Company in 2002
  • Lava, sold to WD-40 in 1999
  • Lilt Home Permanents, Including "Push Button" Lilt, The First "Foam-In" Home Permanent In A Can. Sold To Schwartzkopf/DEP in 1987, later discontinued
  • Millstone coffee was acquired by The J.M. Smucker Company as part of its Folger's coffee acquisition in Orrville, Ohio in June 2008.
  • Monchel, a beauty soap
  • Noxzema, a skin cream and beauty products line, sold to Alberto-Culver in 2008
  • Oxydol sold to Redox Brands in 2000; Oxydol was P&G's first popular laundry soap, then later became a laundry detergent after Tide was introduced in 1946.
  • Pert Plus, introduced in 1987 as the first "2-in-1" shampoo incorporating conditioner in one bottle. It was the market leader in 1992 with a 10.1 percent share. Now in a "declining stage", sold to Innovative Brands, LLC in July 2006. The original Pert was introduced in 1979, but declined to less than 2% before Pert Plus turned it into a 2-in-1 product.
  • Prell shampoo, sold to Prestige Brands International in 1999
  • Primex shortening (sold to ACH in 2001)
  • Pringles potato chips sold to Kellogg Company in June 2012[2]
  • Pur (brand), a brand of water filtration products. The brand as acquired from Recovery Engineering, Inc. in 1999 for approximately US$213 million. P&G sold Pur to Helen of Troy in January 2012 for an undisclosed amount.[3]
  • Royale (Canada), a brand of toilet paper. The original product was merged into the Charmin brand; Irving Tissue then acquired the trademark and re-introduced the brand on its own products.
  • Salvo, a brand of detergent tablets which was sold from the early 1960s up to circa 1974[4]
  • Spic and Span, now owned by The Spic and Span Company, a division of Prestige Brands
  • Star Margarine and Dari Creme, originally from P&G Philippines, was sold to San Miguel Corporation in 1994.
  • Sunny Delight orange drink, spun off in 2004
  • Sure, anti-perspirant/deodorant line was sold in October 2006 to brand-development firm Innovative Brands
  • ThermaCare brand heat wraps, sold to medical company Wyeth in 2008
  • Thrill, a peach-scented brand of dishwashing liquid, discontinued after 1973.
  • Top Job all-purpose cleaner, merged into the Mr. Clean brand in 1990
  • Vizir, was a detergent, mostly sold in Europe
  • Whirl butter flavored oil (sold to ACH in 2001)
  • Wondra, a brand of hand lotion discontinued in 1989
  • Zest deodorant body bar and body washes, sold to High Ridge Brands Co. on January 4, 2011[5]

Discontinued brands[edit]

Brands owned by Procter & Gamble in the past, but since phased out:

  • Agro Laundry Soap
  • Banner, Summit, and White Cloud toilet tissues were merged with the company's best known bathroom tissue, Charmin. White Cloud is now sold exclusively in Walmart stores in the U.S.
  • Big Top, a brand of peanut butter before Jif made its debut.
  • Blossom, a facial soap
  • Bonus, a brand of laundry detergent that had towels in every box; last made in 1977.
  • Chipso, flaked and granulated soap, last made in the early-mid-1940s.
  • Citrus Hill, orange juice drink last made in 1992
  • Dash, laundry detergent, last made in 1992 in the US, it's still present in the European market, it's one of Italy's leading brands of laundry detergents. Citation: Wikipedia Italian[6]
  • Drene (a.k.a. Special Drene, Royal Drene), liquid shampoo. First shampoo made from synthetic detergent.
  • Duz, a powdered laundry soap and later, a powdered laundry detergent which had glassware and plates in each box; last made in 1980.
  • Encaprin, coated aspirin[1]
  • Fling, a disposable dishcloth brand.
  • Fluffo, golden yellow shortening sold mid-1950s to early 1960s.
  • Fresco bath soap
  • Gleem toothpaste last made in 2014. Procter and Gamble plans to sell the Gleem formulation under the brand name Crest Fresh and White.
  • Hidden Magic, an aerosol hair spray dubbed "the Titanic of the hair-spray business", sold in mid-1960s
  • High Point instant decaffeinated coffee, which had the late Lauren Bacall in its commercials; produced to 1986.
  • Ivory Flakes, P&G's first soap packaged in boxes, sold from 1910 to 1977.
  • Monchel beauty soap
  • OK, economy bar & packaged laundry soap.
  • P&G White Laundry Soap, a white bar soap made during World War I and World War II that temporarily replaced P&G White Naphtha Soap when naphtha was used for the war effort.
  • P&G White Naphtha Soap, a white naphtha bar soap used for washing the laundry and dishes.
  • Pace & SELF "No-Lotion" home permanents[citation needed][7]
  • Physique hair care line (shampoos, conditioners, styling aids), phased out c. 2005
  • Pin-It, pin curl home permanent, sold mid-1950s.
  • Purico
  • Puritan oil (the first brand to sell canola oil, later merged into the Crisco oil brand)
  • Rely, super-absorbent tampons in production from 1976 to 1980. It was pulled off the market during the TSS crisis of the early 1980s.
  • Salvo, the first concentrated tablet laundry detergent, which was discontinued c. 1974; later a dish detergent (sold in the U.S. 2004-2005; it is still sold in Latin America)
  • Selox, puffed soap sold in 1920s and 1930s.
  • Shasta, a cream shampoo sold late 1940s-mid-1950s.
  • Solo, a liquid laundry detergent with fabric softener that was later merged into the Bold brand.
  • Star Soap & Star Naphtha Soap Chips
  • Stardust dry chlorine bleach (extensively test-marketed during the 1960s)
  • Sunshine Margarine
  • Teel, a liquid dentifrice sold late 1930s to late 1940s.
  • Thrill dishwashing liquid last made in 1973
  • Torengos, a stackable, triangular-shaped, corn-based snack chip sold 2001-2003
  • Venus Shortening
  • Wondra lotion for dry skin. There were many formulas. (The first major brand to use "silicones") Last made in 1989.[citation needed]

By product type[edit]


  • Max Factor cosmetics (purchased from Revlon in 1991)
  • Scope mouthwash
  • Wella cosmetics (acquired a controlling interest in 2003)
  • Covergirl cosmetics acquired from Noxzema Chemical Company in 1989


  • Dawn dishwashing liquid
  • Joy dishwashing liquid

Feminine hygiene[edit]

  • Alldays feminine hygiene products
  • Always feminine hygiene products
  • Naturella feminine hygiene products
  • Tampax tampons
  • Whisper feminine hygiene products


  • DariCreme margarine
  • Folgers coffee and related products (sold to The J.M. Smucker Company in 2008)
  • Frymax shortening (sold to ACH in 2001)
  • Iams cat and dog foods
  • Jif peanut butter (sold to The J.M. Smucker Company in 2001)
  • Mayon cooking oil
  • Primex shortening (sold to ACH in 2001)
  • Pringles potato crisps (sold to Kellogg's in 2012)
  • Purico shortening
  • Star margarine
  • Sunshine margarine
  • Victor shortening
  • Whirl butter flavored oil (sold to ACH in 2001)


Healthcare products[edit]


Laundry detergents[edit]

  • Agro laundry detergent - discontinued[when?]
  • Ariel laundry detergent
  • Bonus laundry detergent - discontinued[when?]
  • Bonux laundry detergent
  • Dash laundry detergents
  • Daz laundry detergent
  • Downy fabric softener
  • Gain laundry detergent
  • Ola laundry soap
  • PMC laundry soap
  • Tide laundry detergent

Skin care[edit]


  1. ^ a b Olmos, David R. (June 17, 1994). "Release of New Pain Reliever Spurs Analgesics Marketing War". Los Angeles Times (Los Angeles). 
  2. ^ "Bidding Farewell To A P&G Original". Procter & Gamble Newsroom. May 31, 2012. Retrieved October 27, 2013. 
  3. ^
  4. ^ "Selling Detergents One Load at a Time". Chemical & Engineering News. January 23, 2012. Retrieved October 27, 2013. 
  5. ^
  6. ^ it:Dash
  7. ^,3752729