De'Longhi

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De’ Longhi
Type Public
Traded as BITDLG
Founded 1902
Headquarters Treviso, Italy
Key people Giuseppe De’ Longhi - President, Fabio De’ Longhi - Vice-president
Products heaters, air-conditioners, vacuum cleaners, espresso machines, kitchen appliances and small appliances
Revenue € 1,807 M [1] (2011)
Employees 7,354 (2011)
Website www.delonghi.com
Coffee machine EAM 3500

De’ Longhi Group, or De’ Longhi S.p.A, is a major Italian small appliance manufacturer[2] based in Treviso, Italy.

History and trading[edit]

The company was founded by the De’ Longhi family in 1902 as a small industrial parts manufacturing workshop. The company incorporated in 1950. Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in the food preparation and cooking, as well as household cleaning and ironing, segments. De’ Longhi is especially well known for the Artista Series espresso machines, the De’ Longhi gelato maker and the Pinguino portable air conditioner.

De’ Longhi is known for the design of its products. Its Esclusivo line of kitchen appliances won the Red Dot design award in 2007.[3] Home Furnishing News recognized De' Longhi Design Director Giocomo Borin as one of the 50 most influential designers in the world in 2006.

De’ Longhi’s 2001 acquisition of the British appliance maker Kenwood Limited gave De’ Longhi access to Kenwood’s Chinese factory. As a result, many of De’ Longhi’s products are now imported from China, while design and engineering remain largely in Italy.

In all, De’ Longhi operates 13 production facilities and 30 international subsidiaries that support sales to 75 countries worldwide. International sales account for nearly 75 percent of the group’s total revenues, which topped 1.63 billion in 2010.

On 16 April 2012, De' Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand. €50 million was paid immediately and €90 million will be paid over the next 15 years.[2]

Shares in the company are traded on Milan’s stock exchange.

References[edit]

  1. ^ [1] Investors page on Delonghi website
  2. ^ a b "Italy's De'Longhi buys Braun brand license | Reuters". reuters.com. 2012. Retrieved 6 October 2012. 
  3. ^ "De'Longhi's Esclusivo range wins two international design gongs - Current: Electrical, Electronics and Appliance Industry News and Issues". current.com.au. 2012. Retrieved 6 October 2012. 

External links[edit]