Embedded journalism refers to news reporters being attached to military units involved in armed conflicts. While the term could be applied to many historical interactions between journalists and military personnel, it first came to be used in the media coverage of the 2003 invasion of Iraq. The United States military responded to pressure from the country's news media who were disappointed by the level of access granted during the 1991 Gulf War and the 2001 U.S. invasion of Afghanistan.
At the start of the war in March 2003, as many as 775 reporters and photographers were traveling as embedded journalists. These reporters signed contracts with the military promising not to report information that could compromise unit position, future missions, classified weapons, and information they might find.[clarification needed] Joint training for war correspondents started in November 2002 in advance of start of the war. When asked why the military decided to embed journalists with the troops, Lt. Col. Rick Long of the U.S. Marine Corps replied, "Frankly, our job is to win the war. Part of that is information warfare. So we are going to attempt to dominate the information environment."
Gina Cavallaro, a reporter for the Army Times, said, "They’re [the journalists] relying more on the military to get them where they want to go, and as a result, the military is getting smarter about getting its own story told." But, she added, "I don't necessarily consider that a bad thing."
Military Control Exerted 
The first journalist to run afoul of U.S. military rules in Iraq was freelancer Philip Smucker, travelling on assignment for the Christian Science Monitor with the 1st Marine Division. Smucker was not officially embedded, but all reporters in the theater of war were deemed subject to Pentagon oversight. On March 26, 2003, during an interview with CNN, Smucker disclosed the location of a Marine unit, as he'd also done during an interview with NPR. He was thereafter expelled.
Just four days later, Fox News Channel correspondent Geraldo Rivera similarly broadcast details from Iraq of the position and plans of U.S. troops. "Let me draw a few lines here for you," he said, making on-camera marks in the sand. "First, I want to make some emphasis here that these hash marks here, this is us. We own that territory. It's 40%, maybe even a little more than that." At another point, complained a CENTCOM spokesman, Rivera "actually revealed the time of an attack prior to its occurrence." Although Rivera—like Philip Smucker—was not officially embedded, he was swiftly escorted back to Kuwait. A week later, Rivera apologized. "I'm sorry that it happened," he said on Fox News Channel, "and I assure you that it was inadvertent. Nobody was hurt by what I said. No mission was compromised." However, a network review, he admitted, "showed that I did indeed break one of the rules related to embedment."
In December 2005 the U.S. Coalition Forces Land Component Command in Kuwait pulled the credentials of two embedded journalists on a two-week assignment for the Virginian-Pilot newspaper in Norfolk, Virginia, claiming they violated the prohibition against photographing damaged vehicles.
|“||We were a propaganda arm of our governments. At the start the censors enforced that, but by the end we were our own censors. We were cheerleaders.||”|
The ethics of embedded journalism are considered controversial. The practice has been criticized as being part of a propaganda campaign and an effort to keep reporters away from civilian populations and sympathetic to invading forces; for example by the documentary films War Made Easy: How Presidents & Pundits Keep Spinning Us to Death and The War You Don't See.
Embed critics objected that the level of military oversight was too strict and that embedded journalists would make reports that were too sympathetic to the American side of the war, leading to use of the alternate term "inbedded journalist" or "inbeds". "Those correspondents who drive around in tanks and armored personnel carriers," said journalist Gay Talese in an interview, "who are spoon-fed what the military gives them and they become mascots for the military, these journalists. I wouldn't have journalists embedded if I had any power!... There are stories you can do that aren't done. I've said that many times."
During both the Iraq War and War in Afghanistan, improvised explosive devices (IEDs) were used extensively against U.S.-led Coalition forces, and accounted for the majority of Coalition casualties. Journalists travelling with ground forces were at the same risk. On January 29, 2006, while embedded with the U.S. Army's 4th Infantry Division, ABC's World News Tonight co-anchor Bob Woodruff and cameraman Doug Vogt were, together with an Iraqi soldier, seriously injured when their convoy was ambushed near Taji, Iraq and an IED detonated beneath them. At the time of the attack, Woodruff and Vogt were exposed, standing in the back hatch of their Iraqi mechanized vehicle taping a video log of the patrol.
See also 
- Editorial independence
- Freedom of the press
- War correspondent
- Propagandakompanie, German article on military propaganda units during World War II
- Enemy Image, a documentary about The Pentagon's approach to news coverage of war
- Generation Kill, a book about the experiences of an embedded journalist
- Reporters, commentators visit Berkeley to conduct in-depth postmortem of Iraq war coverage
- Pros and Cons of Embedded Journalism
- Flabby journalists sent to boot camp
- Postmortem: Iraq war media coverage dazzled but it also obscured
- Embedded – Sourcewatch
- Journalists Face the Challenges of Wartime Ethics: Journalists Pay the Consequences of Revealing "Too Much"
- A NATION AT WAR: COVERAGE; Pentagon Says Geraldo Rivera Will Be Removed From Iraq
- Geraldo: I Messed Up, But 'Nobody Was Hurt'
- MRE Criticizes Expelling of Embeds Over Pix of Shot-Up Humvee
- Knightley, Phillip. "The First Casualty", 1975. p. 333
- "Embedistan: Embedding in Iraq During the Invasion and the Drawdown"
- Interview with Gay Talese, David Shankbone, Wikinews, October 27, 2007.
- " How journalists embedded in Afghanistan are too close for comfort - Improvised explosive devices have killed and injured several journalists in the past year, with several more people being victims of kidnapping"
- "UNESCO deplores recent killing, abduction of journalists in Afghanistan"
- Woodruff, Cameraman Seriously Injured in Iraq
- "Independent Media In A Time Of War" -documentary by the Hudson Mohawk Independent Media Center
- "War reporters get battle training"
- "Flabby journalists sent to boot camp"
- "Eyes Wide Shut? The Impact of Embedded Journalism on Dutch Newspaper Coverage of Afghanistan"
- Military Reporters and Editors Association