Feminisation of the workplace
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In response to the pressure from feminism and cultural trends highlighting characteristics in workers which have culturally been associated with women, feminisation of the workplace is a label given to the trend towards greater employment of women, and of men willing and able to operate with these more 'feminine' modes of interaction.
Drivers of this change are said to be the increase in socially interactive work such as telesales, therapy, personal services, caring professions and the like which have tended to place a premium on empathy, listening and emotionally well-tuned responses.[citation needed]
These are the markers of the so-called feminisation: empathy, sociability, greater emotional engagement, a greater preference for non-confrontational interactions, emotional sensitivity.[citation needed]