FourFourTwo

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FourFourTwo
FourFourTwo Magazine Borussia Dortmund.jpg
March 2013 cover featuring Borussia Dortmund manager Jürgen Klopp and players Robert Lewandowski, Mario Götze, Marco Reus, and Sebastian Kehl
Frequency Monthly
Total circulation
(June 2013)
73,092[1]
First issue 1994
Company Haymarket
Country United Kingdom
Language English
Bulgarian
Korean
Portuguese
Swedish
Turkish
Indonesian
Thai
Polish
Website fourfourtwo.com
ISSN 1355-0276

FourFourTwo is a football magazine published by Haymarket. Issued monthly, it published its 200th edition in February 2011. It takes its name from the football formation of the same name, 4-4-2, which is considered to be a basic, trustworthy and standard formation in English football.

In 2008, it was announced that FourFourTwo had entered into a three-year shirt sponsorship deal with Swindon Town, which commenced in the 2008–09 season.[2]

Columnists[edit]

Present[edit]

The following people are amongst the regular contributors to FourFourTwo (UK edition):

  • James Richardson, who presented Football Italia, who used to give his views on Italian football before being replaced.
  • Jonathan Wilson, football journalist and author of Inverting the Pyramid: A History of Football Tactics.
  • Diego Forlán, International striker.
  • The Player, a mystery columnist, with an article each month. He tends to write about the unseens of football - drink, drugs, mistresses, etc., which is possibly why he chooses to remain anonymous.

Past[edit]

Previously, the following high-profile people were amongst the regular contributors to FourFourTwo (UK edition):

Editors[edit]

Notable editors of FourFourTwo have included Mat Snow and Hugh Sleight. The founding editor was Karen Buchanan, now a journalist and presenter with BBC Radio Norfolk.

Content[edit]

The magazine is split up in the following sections: First Section, Upfront (from about page 25 to 60), Features (usually from page 60 to 125), Planet Football (includes a report from James Richardson).

Other editions[edit]

The launch publicity ran with the tagline of "It's footy, but not as you know it," a reference to the popularity of Australian rules football and rugby league and the fact that association football is referred to as soccer in Australia. This also referred to the launch slogan of the A-league: "It's football, but not as you know it" — part of the work Football Australia is doing to rebrand and relaunch the game. Further to this, the first edition's frontpage contained the motto "Goodbye Soccer, Hello Football." The launch party was attended by, amongst others, cricketer Ricky Ponting.

  • Brazilian edition - First published in 2009,[citation needed] by Brazilian publishing company Cadiz.
  • Egyptian edition - First published in June 2010,[citation needed] by Egyptian publishing company Omedia.
  • Indonesian edition - First published in 2009, by PT Tunas Bola.
  • Italian edition - First published in December 2013. Editor Xavier Jacobelli.
  • Korean edition - First published in June 2007, by Korean publishing company MediaWill. Articles on domestic football normally take up about half of the 190-pages.
  • Malaysian edition - In 2009, Measat publications took over the license of the Malaysian edition, which is also on sale in Singapore. On 11 August 2009, a weekly FourFourTwo TV Show began on affiliated television station, Astro SuperSport, hosted by former ESPN anchor Jason Dasey.[citation needed] There are now two weekly editions: FourFourTwo EuroZone and FourFourTwo EuroGoals, as well as a monthly version, FourFourTwo Performance.
  • Nigerian edition - First published in 2006, relaunched May 2008 with Samm Audu as the editor. It is the biggest-selling soccer magazine in West Africa.[citation needed] It also sells in South Africa.
  • Polish edition - First published in May 2010, by Arskom Group.
  • Portuguese edition - First published in November 2013, by the company 'Goody S.A.'.
  • Swedish edition - First published in April 2008.
  • Thai edition - First published in November 2009, by Plus One Media Co., Ltd., on 3rd day of the month.
  • Turkish edition - First published in April 2006.
  • Vietnamese edition - First published in May 2010.

References[edit]

  1. ^ "Mag ABCs: Full circulation round-up for the first half of 2013". Press Gazette. 15 August 2013. Retrieved 7 December 2013. 
  2. ^ "Swindon clinch sponsorship deal". BBC Sport (bbc.co.uk). 5 June 2008. Retrieved 15 June 2014. 

External links[edit]

Notes[edit]