Isaac Kola

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Isaac Kola
Type Soft drink
Manufacturer Embotelladora Don Jorge S.A.C.
Country of origin Peru
Introduced 2002
Related products Inca Kola, Oro, Triple Kola, Viva

Isaac Kola is a Peruvian soft drink. Isaac Kola is a very popular brand of the Embotelladora Don Jorge S.A.C. company,[1] a former bottler of Coca-Cola and later Inca Kola products. Isaac Kola was introduced in Peru in 2002 as a rival product to Inca Kola after the take-over of Inca Kola by the Coca-Cola Company. Isaac Kola is sold in glass bottles of 500 ml and PET bottles of 500 ml, 1.5 litre, 2.200 litres and 3.300 litres.[1]

Product Promotions[edit]

In September 2010, Embotelladora Don Jorge S.A.C. announced its promotion of the popular America Television show Al Fondo Hay Sitio on labels of Perú Cola and Isaac Kola. The labels of Isaac Kola featured colorful caricatures of 14 different characters from the television series on the front of the 500 ml and 1.5 litre PET bottles. The larger sizes (2.200 litres and 3.300 litres) had groups of characters on the larger size labels. There were 50 different collectible stickers featuring 16 different characters from the show (with similar caricatures used on the front) available on the inside of the peel-off labels—one each on the 500 ml and 1.5 litre bottles. The 2.200 litre bottles came with two stickers, and the 3.300 litre bottles had three stickers. The promotion officially ended November 15, 2010, but the labels and stickers were available on store shelves after that time. The television commercial for the promotion publicized an interactive Website for the promotion.

In January 2011, Embotelladora Don Jorge S.A.C. introduced a second promotion for the television show Al Fondo Hay Sitio. It featured a second set of sticker-tattoos (decals, unlike the larger format square stickers from the first series) with new artwork with various caracatures of characters from the television series on 1/2 liter PET bottles of Perú Cola and Isaac Kola. This promotion did not include different collectable labels with different characters as in the first promotion. The label indicated that an album for the stickers could be ordered from a website for the promotion.

See also[edit]

  • Inca Kola - direct competitive brand.
  • Oro - direct competitive brand.
  • Triple Kola - direct competitive brand.
  • Viva - direct competitive brand.
  • Perú Cola - sister brand marketed alongside Isaac Kola.

References[edit]

External links[edit]