Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States. Faygo can be found throughout the United States and Canada, in more than fifty flavors.
[edit] History
Faygo was founded in Monroe Michigan on November 4, 1907, as Feigenson Brothers Bottling Works by Russian immigrants Ben and Perry Feigenson.[1] The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia.[1] The brothers ran the company until the mid-1940s, when they turned it over to their sons.[1] In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.[1]
Faygo bottling plant and corporate offices,
Detroit.
Because the drink had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished soda, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded.[1] In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games.[1] Commercials produced in the 1970s featured "everyday people" on an excursion boat singing the "Faygo Boat Song".[1] The company was sold to National Beverage Corp. in 1987.[1]
In 1998, Faygo Beverages, Inc. began distributing the Ohana (a Hawaiian word that means "family") brand of non-carbonated soft drinks. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which also owns Shasta. Many Faygo brand flavors are shared with Shasta brands. In 2007, Faygo celebrated its 100th anniversary.[1]
Faygo brands received some high praise from the culinary industry when it was announced that the September 2009 issue of Bon Appétit magazine ranked Faygo Root Beer as the best tasting American root beer,[2] describing it as "dry and crisp, with a frothy head, a good bite and a long finish."[3]
Faygo is often talked about by the hip hop group Insane Clown Posse, who reference Faygo in several of their songs.[4][5] Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink.[5]
It also has a place in the web comic Homestuck, as the character Gamzee has an affinity for it.[citation needed]
[edit] Brand portfolio
A 3-liter bottle of Faygo Moon Mist
- 60/40 (60% grapefruit, 40% lime)
- Dr. Faygo
- Black Cherry
- Black Cherry and Raspberry
- Blue Not-Moon Mist
- Blue Raspberry
- Candy Apple (discontinued; reintroduced later)
- Centennial Soda (Blueberry cream)
- City Soda
- Champagne Kola
- Chocolate Creme Pie Soda*
- Club Soda
- Cola*
- Cotton Candy*
- Cherry Cola
- Creme Soda*
- Frosh*
- Fruit Punch
- Ginger Ale*
- Grape*
- Jazzin' Blues Berry
- Red Pop
- Key Lime Pie*
- Kiwi Strawberry (non-carbonated)
- Mango Tango*
- Moon Mist*
- Moon Mist Red*
- Moon Mist Blue*
- Morning Mist
- Orange*
- Orange Chug
- Original Black Raspberry
- Peach*
- Pineapple
- Pineapple Orange* (This flavor had a difficult premiere in 1961 or 1962, when unsterilized pineapple juice sourced by Dole fermented in the product and caused bottles to explode on the shelves).[6]
- Pineapple Watermelon
- Raspberry Blueberry*
- Fine Rhubarb Pie (Winning Flavor of the 2007 "Design a Flavor" contest sponsored in Adrian, Lenawee County, Michigan)
- Red Pop*
- Rock & Rye
- Root Beer*
- Sensation
- Strawberry*
- APEX signature flavors
- Svlender Twist*
- Ivy Sic and Lime
- Jive Turkey Tonic
- Connie Creme Soda
- Quick Ben Bubbly
- Licorice Larry Lager
- Tonic Water*
- Twist* (lemon-lime, formerly UpTown)
- Vanilla Creme Soda*
* also available in diet
[edit] St. Nick's Faygo
(Sold around Christmas in association with St. Jude's Hospital)
- St. Nick's Red Grape
- St. Nick's Orange creme
- St. Nick's Candy cane cola
- St. Nick's Holiday Punch
- St. Nick's Cranberry Smash
- Kiwi Strawberry
- Lemon Iced Tea
- Lemonade
- Melon
- Raspberry Lemonade
- Pom Pom Lemonade
- Punch
- Lemon Punch
- Very Berry
- Lemonade & Iced Tea
- Strawberry Banana
[edit] Rip It
- Power
- Citrus X
- Sugar Free
- A'Tomic bomb
- Lime Wrecker
- Gin-Zing-r
- Sting-er Mo
- G-Force (Grape)
- F-Bomb (Fruit Punch)
[edit] Discontinued
- Arctic Sun
- Chateaux Faygeaux (a wine-flavored soda made in the 1970s)[6]
- Cherry Festival
- Faygo Brau (a nonalcoholic ginger beer made in the 1960s that looked and poured like real beer)[6]
- Honeydew Mist
- Moonshine
- Raspberry Creme (non-diet)
- Uptown (name changed to Twist)
- Coconut Cream Pie (discontinued as of July 2010)[citation needed]
- 20 oz Red Zone
- 20 oz Cactus Rush
- 20 oz Cran-Jammer
- 20 oz Mojito
[edit] References
[edit] External links
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