Faygo Beverages, Inc. is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States. Aswell available in southern Canada. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which also owns Shasta.[1]
History [edit]
Faygo was founded in Detroit, Michigan in 1907, as Feigenson Brothers Bottle Works by immigrants Ben and Perry Feigenson.[1] The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia.[1] As the company expanded, they felt the company's name was too long and changed it to Faygo.[2] The brothers ran the company until the mid-1940s, when they turned it over to their sons.[1] In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.[1]
Faygo bottling plant and corporate offices,
Detroit.
Because the drink had a limited shelf life, Faygo was only sold in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the plant's water.[1] In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games.[1] Commercials produced in the 1970s featured "everyday people" on the Boblo Boat singing the "Faygo Boat Song".[1] Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987.[3] In 2007, Faygo celebrated its 100th anniversary.[1]
Faygo brands received some high praise from the culinary industry when it was announced that the September 2009 issue of Bon Appétit magazine ranked Faygo Root Beer as the best tasting American root beer, describing it as "dry and crisp, with a frothy head, a good bite and a long finish."[4][5]
In popular culture [edit]
Faygo is often talked about by the horrorcore group Insane Clown Posse, who reference Faygo in several of their songs.[6][7] Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink.[7] This practice was repeated when it adapted into the Juggalo culture's "Faygo Showers."[8]
It is also referred to in the web comic Homestuck, as the character Gamzee Makara, who is based on juggalo culture, has an affinity for it. [9]
It is mentioned in the Workaholics season 1 episode, "Straight Up Juggahos".
Brand portfolio [edit]
A 3-liter bottle of Faygo Moon Mist
- 60/40 (60% grapefruit, 40% lime)
- Dr. Faygo
- Black Cherry
- Black Cherry and Raspberry
- Blue Moon Mist
- Blueberry Raspberry
- Candy Apple (discontinued; reintroduced later)
- Centennial Soda (Blueberry cream)
- City Soda
- Champagne Kola
- Cherry Cola
- Chocolate Creme Pie Soda*
- Club Soda
- Cola*
- Cotton Candy*
- Cherry Cola
- Creme Soda*
- Faygobrau
- Frosh*
- Fruit Punch
- Ginger Ale*
- Grape*
- Jazzin' Blues Berry
- Key Lime Pie*
- Kiwi Strawberry (non-carbonated)
- Mango Tango*
- Moon Mist*
- Moon Mist Red*
- Moon Mist Blue*
- Morning Mist
- Orange*
- Orange Chug
- Original Black Raspberry
- Peach*
- Pineapple
- Pineapple Orange* (This flavor had a difficult premiere in 1961 or 1962, when unsterilized pineapple juice sourced by Dole fermented in the product and caused bottles to explode on the shelves).[10]
- Pineapple Watermelon
- Raspberry Blueberry*
- Fine Rhubarb Pie (Winning Flavor of the 2007 "Design a Flavor" contest sponsored in Adrian, Lenawee County, Michigan)
- Red Pop*
- Rock & Rye
- Red Moon Mist
- Root Beer*
- Sensation
- Strawberry*
- APEX signature flavors
- Svlender Twist*
- Ivy Sic and Lime
- Jive Turkey Tonic
- Connie Creme Soda
- Quick Ben Bubbly
- Licorice Larry Lager
- Tonic Water*
- Twist* (lemon-lime, formerly UpTown)
- Vanilla Creme Soda*
* also available in diet
St. Nick's Faygo [edit]
(Sold around Christmas in association with St. Jude's Hospital)
- St. Nick's Red Grape
- St. Nick's Orange creme
- St. Nick's Candy cane cola
- St. Nick's Holiday Punch
- St. Nick's Cranberry Smash
- Kiwi Strawberry
- Lemon Iced Tea
- Lemonade
- Melon
- Raspberry Lemonade
- Pom Pom Lemonade
- Punch
- Lemon Punch
- Very Berry
- Lemonade & Iced Tea
- Strawberry Banana
Rip It [edit]
(an energy drink sold at most Dollar General stores)
- Power
- Citrus X
- Sugar Free
- A'Tomic pom
- Lime Wrecker
- Gin-Zing-r
- Sting-er Mo
- G-Force (Grape)
- F-Bomb (Fruit Punch)
- 4way
Discontinued [edit]
- Arctic Sun
- Bavarian Creme Cream Soda (Diet)
- Caribbean Cola (Diet)
- Chateaux Faygeaux (a wine-flavored soda made in the 1970s)[10]
- Cherry Festival
- Danish Style Cherry with Strawberry (Diet)
- English Ginger Ale (Diet)
- Faygo Brau (a nonalcoholic ginger beer made in the 1960s that looked and poured like real beer)[10]
- Honeydew Mist
- Moonshine
- Raspberry Creme (non-diet)
- Uptown (name changed to Twist)
- Coconut Cream Pie (discontinued as of July 2010)[citation needed]
- 20 oz Red Zone
- 20 oz Cactus Rush
- 20 oz Cran-Jammer
- 20 oz Mojito
References [edit]
- ^ a b c d e f g h i Smith, Joel (March 2, 2007). "Faygo celebrates 100th birthday". The Detroit News. Retrieved 2008-10-30.
- ^ Anders, Melissa (April 28, 2013). "What's in a name? Here are the stories behind Biggby, Zingerman's, Founders, Faygo, Domino's". The Flint Journal. Retrieved 28 April 2013.
- ^ "National Beverage Corp. Company History". Funding Universe Company Profiles. Funding Universe. Retrieved 2008-07-17.
- ^ "root beer". Bon Appétit 54 (9): 26. September 2009.
- ^ Sylvia Rector; Nancy Chipman Powers (August 28, 2009). "What's going on: Faygo Root Beer ranked No. 1". Detroit Free Press. Archived from the original on 09-01-2009. Retrieved 23 April 2012.
- ^ Dominic, Serene (October 29, 2008). "(Not) just a juggalo". Metro Times. Retrieved 2008-10-30.
- ^ a b Brant, Marley (2004). Tales from the Rock 'n' Roll Highway. Billboard Books. pp. 43–52. ISBN 0-8230-8437-X.
- ^ Wikstrom, Carissa. "A Juggalo's Wikipage".
- ^ Andrew Hussie (14 June 2010). "Enter name.". Homestuck. p. 3912. Retrieved 30 January 2012.
- ^ a b c Detroit's Homegrown Pop - The Fizz of the Future
External links [edit]
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