Faygo bottling plant and corporate offices, Detroit.
Faygo Beverages, Inc. is a soft drink company headquartered in Detroit, Michigan. The beverages produced by the company, branded as Faygo or Faygo Pop, are distributed in the Midwest, Mid-Atlantic, Central Southern regions of the United States, and southern Canada. Faygo is imported in Europe by American Fizz, an official distributor of Faygo. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, started in Detroit, Michigan in 1907, as Feigenson Brothers Bottling Works.
The Feigenson brothers, who developed Faygo, were originally bakers from Russia. Faygo first became available in the 1960s in cans with only three flavors: grape, strawberry, and fruit punch. These flavors were based on the Feigenson brothers' cake frosting recipe. They were the first to introduce the two-quart bottle before the two-liter bottle was ever introduced. They charged three cents for one can of soda and five cents for two cans of soda. The brothers bought their first delivery truck in 1922. They started home deliveries the very next year. They also introduced Faygo in a one calorie can in the 1960s called Ohana. In the 1980s they introduced flavored carbonated water.
As the company expanded, they thought the brand name was too long and changed it to Faygo. The brothers ran the company until the mid-1940s, when they turned it over to their sons. In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.
Because the drink had a limited shelf life, the company only sold its products in Michigan until the late 1950s. Company chemists later resolved this issue by installing a filtration system to remove impurities from the manufacturing plant's water system. In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games. Commercials produced in the 1970s featured "everyday people" on the Boblo Boat singing the "Faygo Boat Song". Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987. In 2007, Faygo celebrated its 100th anniversary.
Faygo brands received high praise in the September 2009 issue of Bon Appétit magazine, ranking Faygo Root Beer as the best tasting American root beer, describing it as "dry and crisp, with a frothy head, a good bite and a long finish".
The horrorcore group Insane Clown Posse references Faygo in several of their songs. Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink. They repeated this practice which developed into the Juggalo culture's "Faygo Showers".