KRAK

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KRAK
910 CBS SPORTS RADIO.jpg
City of license Hesperia, California
Broadcast area Victor Valley/Riverside
Branding CBS Sports Radio 910
Slogan High Desert Sports Radio
Frequency 910 kHz
First air date 1990 (as KHSP)
Format Sports
Power 700 watts (day)
500 watts (night)
Class B
Facility ID 72716
Callsign meaning Alludes to the KRAcK of a baseball bat; also recycling of call sign by CBS Radio (was on current KHTK Sacramento)
Affiliations CBS Sports Radio
Owner CBS Radio
(Infinity Radio Inc.)
Sister stations K-FROG 95.1, The Route 103, K-FROG 92.9
part of CBS Corp. cluster with Los Angeles-based TV stations KCBS & KCAL
Webcast Listen live
Website KRAK Home page

KRAK (910 AM, "910 CBS Sports Radio ) is a commercial radio station located in Hesperia, California, broadcasting to the Victor Valley, California, area. It is currently under ownership of CBS Radio and airs a sports format with programming from CBS Sports Radio KRAK was previously the call-letters of a legendary country music station based out of Sacramento, California. The station's studios and transmitter are separately located in Hesperia.

KRAK 1140 Sacramento[edit]

KRAK-AM was originally licensed to Hercules Broadcasting, operating at 1140 kHz with 50,000 W of power. This station started as KGDM, licensed to Stockton, California, operating at 1130 kHz with 1,000 W of power, initially days only, later at 1140 kHz with 5,000 W of power, full-time. By 1958, the station had changed city of license to Sacramento, and moved to new facilities with 50,000 W of power, flipped to a country format, and adopted the call letters KRAK. Some of the early personalities included "Oakie Paul" Westmoreland, Walt Shaw, and Dick Baines "at the reins."

With country music moving more into the mainstream during the 1970s, KRAK became one of the Sacramento area's most popular stations. Listeners were not only exposed to artists such as Johnny Cash, Kris Kristofferson, Waylon Jennings, and Willie Nelson, but were blessed with two decades of on-air personality stability. Joey Mitchell worked the 6:00 - 10:00AM "Drive Time" and was named "Sacramento Radio Personality of the Year" several times. Rick Stewart could be heard middays between 10:00 - 2:00PM. Big Jim Hall covered the 2:00 - 6:00PM "Afternoon Drive." Hal Murray worked evenings. All had Top 40 backgrounds which led to a tighter, more upbeat format.

KRAK-AM continued to broadcast into the 1990s, long after other music stations had switched to the FM band. KRAK-FM would eventually move ahead in the ratings, later becoming KNCI through changes after purchase by CBS Radio and dial switching. KRAK-AM became KHTK, first a talk station, later flipping to an all-sports format. KRAK-AM would make a brief return as a country oldies station at 1470 kHz before that station was sold to Radio Disney. The call letters would then be assigned to 910 kHz in Victor Valley, California.[1]

KRAK 910 CBS Sports Radio Victorville[edit]

KRAK-AM originally signed-on carrying a smooth jazz format. On July 31, 2008, CBS Radio announced plans to sell its mid-size and small market stations (including KRAK) to focus more on major market clusters. However, such a sale was never consummated.

On November 15, 2011 KRAK changed their format to sports, branded as "910 ESPN".[2] The previous affiliate, KVFG 103.1 The Route, went to a stunt of Christmas music, then switched to classic rock.

In September 2012, KRAK began a transition to CBS Sports Radio with hourly updates. It began 24-hour broadcasts of the network on January 2, 2013.[3]

Previous logos[edit]

KRAK-AM.png 910espn weblogo-c.gif

References[edit]

External links[edit]

Coordinates: 34°23′19″N 117°23′29″W / 34.38861°N 117.39139°W / 34.38861; -117.39139