On March 14, 2014, the station started repeatedly playing Nelly's "Hot in Herre" uninterrupted, reportedly an act of stunting to promote their branding change to "Hot 105.7."
On March 17, 2014, Hot 105.7 FM started broadcasting at 5:05pm, beginning with a "history lesson" about the first "Hot" station that covered the San Jose area from 1988 to 1995, followed by the return of Chuy Gomez, a radio host formerly from KMEL, and aired a Mix Show. Although their playlist favors R&B/Hip-Hop hits, KVVF is programming the station as a Rhythmic Top 40 and targets a bilingual and younger Hispanic audience (mostly around the Southern portion of the Bay Area surrounding Santa Clara County) using the same formula as sister station KBBT/San Antonio. In a statement from Station Content Director Makr Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”