KVVF

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KVVF
HOT 105.7 Logo.png
City of license Santa Clara, California
Broadcast area Santa Clara/San Jose/Oakland/San Francisco, California
Branding Hot 105.7
Slogan "The (South) Bay Area’s #1 For The Most Hip Hop & R&B"
Frequency 105.7 MHz
First air date September 25, 1964 (as KREP)
Format Rhythmic contemporary
ERP 50,000 watts
HAAT 152 meters
Class B
Facility ID 19532
Transmitter coordinates 37°21′32″N 121°45′22″W / 37.35889°N 121.75611°W / 37.35889; -121.75611
Callsign meaning ViVa (old station branding)
Former callsigns KREP (1964-1974)
KARA (1974-2002)
KEMR (4/1/2002-4/10/2002)
KSOL (2002-2003)
KEMR (2003-2004)
Owner Univision Radio
(Univision Radio License Corporation)
Sister stations KVVZ
Webcast Listen Live
Website Hot 105.7 Website

KVVF (Hot 105.7 FM) is a radio station that broadcasts from Santa Clara, California, and is being simulcast in San Rafael, California on KVVZ (100.7 FM). On October 13, 2011 changed its former station branding La Kalle to Latino Mix. It is owned by Univision. Its studios are in the Financial District of San Francisco, and the KVVF transmitter is near Mount Hamilton.

Between 2003 and June 27, 2005, KVVF was the "pop, rock y reggaeton" station, Viva 105.7, also owned by Univision.

From 1974 to 2002, this station was English-language adult contemporary KARA.

On March 14, 2014, the station started repeatedly playing Nelly's "Hot in Herre" uninterrupted, reportedly an act of stunting to promote their branding change to "Hot 105.7."[1]

On March 17, 2014, Hot 105.7 FM started broadcasting at 5:05pm, beginning with a "history lesson" about the first "Hot" station that covered the San Jose area from 1987 to 1995, followed by the return of Chuy Gomez, a radio host formerly from KMEL, and aired a Mix Show. Although their playlist favors R&B/Hip-Hop hits, KVVF is programming the station as a Rhythmic Top 40 and targets a bilingual and younger hispanic audience (mostly around the Southern portion of the Bay Area surrounding Santa Clara County) using the same formula as sister station KBBT/San Antonio.[2] In a statement from Station Content Director Makr Arias, “We just feel like The Bay Area has been asking for something new and fresh. It’s a format they call Top 40/Rhythmic with a little bit of hip-hop, R&B and Top 40 crossed-over.”[3]

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