A deluxe edition of the album also includes a number of the band's most famous B-sides, unreleased demo versions from previous album recording sessions, and other popular tracks from their back catalogue of albums. The album was made available to pre-order from 13 October 2012. Personalised copies of the album can be created and ordered via Mixpixie.
During the band's second theatre tour, the Keep Calm and Play Louder Tour, they premiered three brand new songs: "Do Whatcha", "Red" and "Touch the Rain". It was confirmed soon after by band member Tom Fletcher via Twitter that the band's next single would be the track Red, as it was very well received on the tour. However, in September 2012, the band travelled to the United States to play four dates in Los Angeles and New York, during which they premiered a fourth new single, Love is Easy. It was revealed shortly after the song's premiere that it would in fact be released as the band's next single, instead of Red, and that it would precede the release of the band's second retrospective release, Memory Lane: The Best of McFly. It was also revealed that in promotion of the album, the band would be releasing their autobiography, Unsaid Things: Our Story. When the tracklisting for Memory Lane in October 2012, whilst both Love is Easy and Do Whatcha were present, Red and Touch the Rain had not been included, and instead were held back for the band's sixth studio album, in favour of three other new tracks: Cherry Cola, Down Down and Mess Around You. Love is Easy was released on 11 November 2012, going on to peak at No. 10 on the UK Singles Chart and premiered on BBC Radio 2Graham Norton at 10:55 on 20 October 2012. The music video for the track premiered on 9 October 2012.
The tracklisting of the album was confirmed on 11 October 2012, via Digital Spy. Disc two was originally set to contain the B-side track "Easy Way Out", however, pressings of the album do not contain the track, and it has been removed from all digital versions of the album, for reasons unknown. The standard version contains disc one only, and the deluxe version contains both discs.
In promotion of the album, McFly toured across the United Kingdom with a 21 jaunt, taking place throughout April and May 2013 with an extra show at Scarborough added for August. The tour will end with the jaunt's biggest performance at Wembley Arena and were supported by The Vamps. There was originally eighteen shows but a further two more for Glasgow and Manchester had been added and 1 week later, a date for Scarborough had also been added for August and then another gig for June had been added for Gloucester Kingsholm stadium. Tickets went on sale from 8 December 2012 at 9am and the dates were first confirmed during the Super City: Battle of the Bands in November 2012.
The opening is introduced with Memory Lane being played with the lyrics, 'So Much Has Changed' repeatedly without any instruments before That Girl is played but however, the whole song is played before the encore. Only the first half of Transylvania is played and I'll Be OK is played as a quieter version with only a piano.