Tuenti
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| Type | Sociedad Limitada |
|---|---|
| Foundation date | 2006 |
| Headquarters | Madrid, Spain |
| Founder(s) |
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| Services | tuenti |
| Owner | Telefónica |
| Website | www.tuenti.com |
| Type of site | Social networking service |
| Registration | Required |
| Users | 14 million (June 2012)[1] |
| Available in | Spanish, Catalan, Basque, Galician, Brazilian Portuguese, Portuguese, English, Italian, Slovak, Czech[2] |
| Launched | 2006 |
| Current status | Active |
Tuenti is a Spain-based, social networking website for students and young people, that has been referred to as the "Spanish Facebook."[3] Tuenti, pronounced in Spanish, sounds like Twenty in English. The name, however, actually comes from "tu enti[dad]," meaning "your identity."[4] The site is targeted at the Spanish audience.
Tuenti features many tools common to social-networking sites. It allows users to set up a profile, upload photos, link videos and connect with friends, recently a chat application has been added. Many other utilities, such as the ability to create events, are also offered. Unlike similar social networking sites which feature banner advertisements, Tuenti has opted out of these traditional forms of "noisy" and obstructive advertising.[5]
Now Google Zeitgeist's 2009 listed Tuenti as the third fastest-rising global search. Google's 2008 Zeitgeist report listed Tuenti as the year's fourth fastest-rising global search term,[6] and Alexa Internet ranks the site as the eighteenth most visited in Spain.[7] It is currently estimated that there are more than 13 million users, making it the country's most popular social network.[8] Zaryn Dentzel, one of its founders and current CEO, stated that they intend to focus on Spanish users more before possibly expanding to other countries. The site targets users in specific regions to improve its click-through rates, which have reached as high as 40%.[9]
History [edit]
Tuenti was founded in 2006 by a group of friends in Spain. Félix Ruiz, Zaryn Dentzel, Kenny Bentley, Adeyemi Ajao and Joaquín Ayuso de Pául worked together to bring Tuenti to what it is nowadays.[10] Tuenti was acquired by the major communications group Telefonica on August 4, 2010 for a total of 70 million euros. Telefonica now controls 85% of the company.[11]
Dentzel, CEO, and Bentley, the lead programmer, came to Spain after having worked in social networking in the United States.[12] Bentley is credited with coding most of the original platform from a small office in the north of Madrid in the Spring of 2006, while Dentzel led the project and was involved in much of the design and strategy.[13]
The organization now has employees from countries around the world, including Spain, the U.S., Germany, Poland, the UK, Sweden, Portugal and Ireland.[14]
References [edit]
- ^ http://blog.tuenti.com/en/14-million-registered-users/
- ^ "Tuenti in your language". 2009-12-03. Retrieved 2009-12-04.
- ^ Jiménez Cano, Rosa (2007-12-10). "Tuenti, ¿el Facebook español?". El País (in Spanish). Retrieved 2009-05-20.
- ^ "Tengo una pregunta para Tuenti" (in Spanish). 2008-11-27. Retrieved 2009-05-20.[dead link]
- ^ Tesón, Nuria (2008-04-10). "Una red social española compite con Facebook entre los estudiantes". El País (in Spanish). Retrieved 2009-05-20.
- ^ Ahmed, Murad. "Palin beats Obama in Google's 'zeitgeist' rankings". The Times. 2008-12-09.
- ^ "tuenti.com - Traffic Details from Alexa". Alexa Internet. Retrieved 2012-02-16.
- ^ http://blog.tuenti.com/en/13-million-tuenti-users/
- ^ MacMillan, Douglas (2009-01-12). "Facebook, Meet the Locals". BusinessWeek.
- ^ "Un camino por recorrer, un nuevo socio". 2010-08-04.
- ^ "Telefónica compra el 85% de la red social Tuenti por 70 millones de euros".
- ^ Sabate, Jordi (2008-04-10). "Zaryn Dentzel, director ejecutivo de Tuenti, la mayor red social online en castellano". Consumer Eroski (in Spanish).
- ^ Elola, Joseba (2008-12-14). "O estás en Tuenti o perdiste el tren". El País (in Spanish).
- ^ "Jobs at Tuenti". Tuenti.
http://www.muyinternet.com/2010/02/24/tuenti-traera-novedades-para-primavera/
External links [edit]
- Tuenti home page
- Zaryn Dentzel - Conference (Spanish)
- Zaryn Dentzel - Conference (Spanish)
- Zaryn Dentzel interview (Spanish)
- Acceso a Tuenti (Spanish)
- Zaryn Dentzel keynote address at IE University
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