Omnicom Group

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Omnicom Group Inc.
Type Public
Traded as NYSEOMC
S&P 500 Component
Industry Advertising
Public relations
Founded 1986
Headquarters New York City, United States
Area served Global
Key people John D. Wren, CEO & President
Products Branding & identity
Consumer insights
Design
Digital
Marketing
Market research
Media planning and buying
Public relations
Relationship marketing
Revenue
  • Increase US$ 14,584.5 million (2013) [1]
  • Increase US$ 14,219.4 million (2012) [1]
Operating income
  • Increase US$ 1,825.3 million (2013) [1]
  • Increase US$ 1,804.2 million (2012) [1]
Net income
  • Decrease US$ 991.1 million (2013) [1]
  • Increase US$ 998.3 million (2012) [1]
Total assets
  • Decrease US$ 22,098.7 million (2013) [2]
  • Increase US$ 22,151.9 million (2012) [1]
Total equity
  • Increase US$ 4,067.9 million (2013) [2]
  • Decrease US$ 3,956.3 million (2012) [1]
Employees 70,600 (2012)
Website Omnicomgroup.com

Omnicom Group Inc. is an American global advertising, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to more than 5,000 clients in more than 100 countries.[3]

Omnicom's agencies provide marketing and communications services in the disciplines of advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations (PR) and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Its public relations, CRM and specialty communications agencies are managed by its DAS network and include the CRM businesses of Javelin, Proximity Worldwide, Rapp and Targetbase; the PR agency businesses Brodeur Worldwide, Fleishman-Hillard, G+ Europe, Ketchum Inc., Pleon and Porter Novelli and retail/promotional businesses such as Alcone Marketing Group. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.

On 28 July 2013, it was announced that Publicis Groupe and Omnicom Group would merge to form Publicis Omnicom Group.,[4] which would have been the largest marketing and advertising holding company in the world but on May 8, 2014 the merger was called-off.[5]

History[edit]

Timeline[edit]

Quick facts[edit]

  • Revenue (2008): 13.359 B
  • Revenue (2007): 12.694 B
  • Revenue (2006): 11.376 B
  • Revenue (2004): 9.747 B
  • Employees (2008): 68,000
  • Chief Executive Officer is John D. Wren, its Chief Financial Officer is Randall Weisenburger.
  • Chairman of the Board is Bruce Crawford.
  • Corporate headquarters on Madison Avenue in New York City.
  • Previous CEOs were Allen Rosenshine (1986 to 1989) and Bruce Crawford (1989 to 1997).

Companies[edit]

Advertising and media[edit]

Business to business[edit]

Media planning and buying[edit]

  • OMD
  • Resolution Media
  • PHD
  • Novus Media

Channel and field marketing[edit]

Public relations[edit]

Customer relationship management[edit]

Outsourcing services[edit]

Full-service marketing agencies[edit]

  • TPG Direct
  • Grizzard Communications Group
  • SinoTech Group

Specialty[edit]

Marketing technology[edit]

Market research[edit]

  • Adelphi Group
  • Hall & Partners Group
  • M/A/R/C Research
  • Flamingo
  • U30 Group
  • Communispace

Competitors[edit]

In order of revenue:

Governance[edit]

The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.

In addition to the board of directors, current management officers are: Bruce Crawford, John D. Wren, Randall J. Weisenburger, Philip J. Angelastro, Serge Dumont, Dennis E. Hewitt, William Timothy Love, Peter Mead, Asit Mehra, Michael J. O'Brien, Janet Riccio, Rita E. Rodriguez and Tiffany R. Warren

Lobbying for the Russian government[edit]

Omnicom Group's subsidiary Ketchum Inc and its subsidiary GPlus Europe are among the PR agencies used by the Russian government.[10] The Russian government reportedly spends millions on its lobbying efforts. GPlus specializes in recruiting former EU officials and eminent journalists. Gregor Kreuzhuber, who leads the company's pro-Gazprom operations, was previously European Commission industry spokesman. Peter Witt is a retired German deputy ambassador to the EU who was hired by the company. Angus Roxburgh, another GPlus worker, covered the war in Chechnya for the BBC.[11]

References[edit]

  1. ^ a b c d e f g h "OMNICOM GROUP INC. 2013 Annual Report Form (10-K)" (XBRL). United States Securities and Exchange Commission. February 12, 2014. 
  2. ^ a b "OMNICOM GROUP INC. 2013 Q1 Quarterly Report Form (10-Q)" (XBRL). United States Securities and Exchange Commission. April 22, 2014. 
  3. ^ [1]
  4. ^ "Leo Burnett parent in huge ad merger deal". Chicago Tribune, 28 July 2013
  5. ^ "Advertising giants Omnicom, Publicis call off $35-billion merger". Globe and Mail, 8 May 2014
  6. ^ a b c d Mark Tungate. Adland: a global history of advertising. London, Kogan Page Publisher, 2007. ISBN 978-0-7494-4837-0.
  7. ^ "Omnicom Group Announces Agreement to Acquire Abbott Mead Vickers PLC – Business Wire – Find Articles at BNET.com". 
  8. ^ "Hall & Partners acquired by Omnicom Group". December 3, 2003. Retrieved Jul 25, 2013. 
  9. ^ Omnicom Digital CEO Jon Nelson: We Were A Trendsetter In The Ad-Shop M&A Game
  10. ^ Russia's Hired Lobbies in the West. Eurasia Daily Monitor Volume: 6 Issue: 148. August 3, 2009
  11. ^ Russia hones new image among EU elite. Euobserver 09.02.2009

External links[edit]