Omnicom Group
From Wikipedia, the free encyclopedia
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| Type | Public (NYSE: OMC) |
|---|---|
| Founded | 1986 |
| Headquarters | New York, New York, USA |
| Key people | John Wren, CEO & President |
| Industry | Advertising Agency |
| Revenue | ▲$13.359 billion USD (2008) |
| Operating income | ▲$1.689 billion USD (2008) |
| Net income | ▲$1.000 billion USD (2008) |
| Employees | 68,000 (2008) |
| Website | http://www.omnicomgroup.com |
Omnicom Group (NYSE: OMC) is a strategic holding company whose agencies provide services in the following disciplines: advertising, customer relationship management (CRM), strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications. Omnicom’s agency networks include BBDO, DDB Worldwide, TBWA Worldwide, Diversified Agency Services (DAS) and Omnicom Media Group (OMG). Omnicom's public relations, CRM and specialty communications agency holdings are managed by its DAS network. Omnicom's CRM agency holdings include Javelin, Proximity Worldwide, Rapp and Targetbase. Its PR agency holdings include Brodeur Worldwide, Fleishman-Hillard, Ketchum Inc., Pleon and Porter Novelli. Omnicom Media Group includes OMD Worldwide, PHD Worldwide and Resolution Media. Omnicom was formed in 1986 from the merger between advertising agency networks DDB, Needham Harper Steers and BBDO.
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[edit] Quick facts
- Revenue (2008): 13.359 B
- Revenue (2007): 12.694 B
- Revenue (2006): 11.376 B
- Revenue (2004): 9.747 B
- Employees (2004): 61,000
- Omnicom's CEO is John D Wren. CFO is Randall Weisenburger. The Chairman of the Board is Bruce Crawford. It is headquartered on Madison Avenue in New York City.
[edit] Companies
[edit] Advertising and Media
- 180 Amsterdam / 180 LA
- AI Advertising
- Total Advertising
- AdSource
- Arnell Group
- BBDO Worldwide
- Colangelo
- Proximity Worldwide
- DDB Worldwide
- Downtown Partners (Toronto) Agency Website: [1]
- Element 79 Partners
- Goodby Silverstein & Partners
- GSD&M
- LatinWorks
- Mudra Communications
- Martin/Williams
- Merkley & Partners
- Omnicom Media Group
- OMD
- Organic, Inc.
- PHD
- Prometheus (advertising)
- RAPP
- Resolution Media
- Rodgers Townsend
- TBWA Worldwide
- TEQUILA\
- TribalDDB [2]
- The Integer Group
- The Peter Group
- Topak Marketing, Inc.
- TracyLocke
- Zimmerman Advertising
[edit] Channel & Field Marketing
- CPM Group
- Creative Channel Services
- MarketStar [3]
- National In-Store
- Pierce Promotions & Event Management
- Unisono Fieldmarketing
[edit] Public relations
- Beaupre
- Brodeur Partners
- CONE
- Fleishman-Hillard
- Ketchum
- Porter Novelli International
- Pleon
[edit] Customer Relationship Management
- Agency.com
- Alcone Marketing Group
- AtmosphereBBDO
- Direct Partners
- GMR Marketing
- Integer Group
- Javelin Direct
- Unit 7
- RAPP Worldwide
- Russ Reid Co.
- Targetbase Marketing Inc.
- U.S. Marketing & Promotions
[edit] Full Service Marketing Agencies
- TPG Direct
- Grizzard Communications Group [4]
- SinoTech Group [5]
[edit] Specialty
- Bernard Hodes Group[6]
- Changing Our World, Inc.
- Cline Davis & Mann
- Corbett Accel Healthcare Group
- Critical Mass Inc.
- Davie-Brown Entertainment
- Dieste, Harmel & Partners
- Doremus & Co.
- Eden Communications Group
- Hall & Partners
- Harrison & Star Business Group
- Hornall Anderson
- Innovyx[7]
- Interbrand
- Interbrand Zintzmeyer & Lux
- ipsh!
- Kaleidoscope Productions
- KPR
- Lab9
- LIVE Communication
- LyonHeart
- Millions of Us LLC
- Radiate Group[8]
- Recruitment Enhancement Services
- Seragini Brand Design
- Shift [1]
- Siegel+Gale
- Singer Direct
- The Beanstalk Group
- The Marketing Arm
- Wolff Olins
[edit] Marketing Technology
[edit] Market Research
- Hall & Partners Group
- M/A/R/C Research
[edit] Competition
In order of revenue
- WPP Group PLC (NASDAQ:WPPGY)
- Interpublic Group (NYSE:IPG)
- Publicis Groupe (NYSE:PUB)
- MDC Partners (NASDAQ:MDCA)
- Havas (Delisted from NASDAQ)
[edit] Timeline
- 1986 merger of Doyle Dane Bernbach, Needham Harper Steers, and BBDO
- 1986 Omnicom established
- 1988 Fred J. Meyer, John Watt and Dennis E. Hewitt join Omnicom.
- 1991 WPP sells its 22% stake in AMV to Omnicom for £7.5m
- 1993 buys Aegis
- 1993 TBWA acquired by Omnicom
- 1994 Matthew Freud sells Freud Communications to Abbott Mead Vickers
- 1996 sells 13% holding in Aegis for £45.4m
- 1996 buys Ketchum Communications
- 1996 Omnicom's BBDO Worldwide raises stake in AMV from 28.4% to 29.6%
- 1996 Ketchum and Hong Kong-based Newscan establish Ketchum Newscan
- 1997 takes stakes in interactive agencies: Agency.com, Organic Online, Razorfish, Interactive Solutions
- 1998 Omnicom buys Abbott Mead Vickers for £346m [2]
- 1998 buys Gold Greenless Trott for £143m
- 1998 takes 20% of I&S, Japan's eighth-largest ad agency
- 1999 buys Sheppard Associates
- 1999 buys The M/A/R/C Group; Targetbase & M/A/R/C Research
- 2000 buys shareholding in LiveTechnology Holdings, Inc
- 2001 buys Grizzard Communications for US$91m
- 2001 Matthew Freud leads £10m buyout of Freud Communications
- 2001 buys The Washington Group
- 2001 buys Stromberg Consulting
- 2001 takes stake in Estrategia Assessoria de Comunicacao in Brazil
- 2001 buys Corporate Technology Communications
- 2002 creates Element 79 Partners agency in Chicago
- 2002 buys TPG (inc The Peter Group, AI Advertising and Topak Marketing)
- 2002 buys Aaron Walton Entertainment
- 2003 buys Organic, Inc. and Siegel+Gale
- 2005 buys Resolution Media
- 2005 buys Luntz-Maslansky Strategic Research
- 2006 buys Rodgers Townsend
- 2006 buys 50% shareholding in 180 Amsterdam and 180 LA
[edit] Governance
The company is governed by a board of directors. Current members of the board are: Robert C. Clark, Leonard S. Coleman, Jr., Errol Cook, Bruce Crawford, Susan Denison, Michael Henning, John R. Murphy, John R. Purcell, Linda Rice, Gary Roubos, and John D. Wren.
