Peach John

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Peach John Co., Ltd.
Industry apparel
Founded June 1, 1994
Headquarters Tokyo, Japan
Key people
President, Chairman, & CEO: Mika Noguchi
Products bras, panties, sleepwear, shoes, clothing, bags, accessories, cosmetics and health care products
Revenue Increase ¥17 billion JPY (FY 2006)[1]
Number of employees
Parent Wacoal Holdings

Peach John Co., Ltd. (株式会社ピーチ・ジョン Kabushiki-gaisha pichi jon?) is a Japanese mail-order retailer of lingerie and women's apparel targeted at women in their teens and 20s.


The company was founded June 1, 1994 by Mika Noguchi and her now ex-husband, Shoji Noguchi, in Tokyo, Japan. Mika Noguchi, then 29 years old, established a small mail-order company importing American lingerie. The company's first product was the Bomb Bust (ボムバスト) bra, a padded bra imported from the United States. The bra, which was first sold in 1993, became a hit[citation needed] and Peach John's major product. After several years of importing bras, the company began selling their first original design called the Circuit (サーキット) bra in 1998.[citation needed]

As the company continued to expand its product line, in 2001 Peach John nearly succumbed to bankruptcy. After restructuring, the company was able to pay back their 2 billion yen debt in 13 months.[3] In May 2006, the Japanese lingerie maker Wacoal formed a capital alliance with Peach John which allowed Wacoal to hold 49 percent of the company's shares. Then on January 10, 2008, Wacoal bought Noguchi's remaining shares, giving Wacoal full control of Peach John Co., Ltd.[4]


Notable models that have posed for Peach John's catalogs include:[citation needed]


  1. ^ HBS Club of Japan 2007 Business Awards Dinner HBS Club of Japan. Retrieved March 11, 2008.
  2. ^ Peach John: Corporate Profile Peach John. Retrieved March 11, 2008.
  3. ^ Bomb bra put Peach John on path to popularity Japan Times. Retrieved March 11, 2008.
  4. ^ Wacoal to Take Full Control of Mail Order Firm Peach John JCN Network. Retrieved March 11, 2008.