The QClash was promoted by the league, the clubs and the football media as a name for the game, in similar terms to the other local derbies that exist in the AFL, such as the Western Derby and Showdown.
"We wanted a name that embodied Queensland, one that was unique and simple. We also wanted to reflect the big scale of the matches. Speaking to the coaches and players, there is no doubt that both teams want to win whenever we come together, and the QClash will be a real battle for state pride." - Brisbane Lions CEO Malcolm Holmes.
The medal for the player adjudged best on ground will be known as the Marcus Ashcroft Medal, named after Marcus Ashcroft, who played 318 games for the Brisbane Bears and Brisbane Lions between 1989 and 2003, and is currently a member of Gold Coast's coaching staff. He was the first Queenslander to play 300 AFL games.
The trophy awarded to the winner of the game is currently known as the "QClash Trophy".